Bulldog Inspections · Partnership Intelligence

4 customers · 53 jobs · $17,902 revenue · the highest-repeat inspector partner BSP has
Compiled: · BSP ST live data
💡
Bulldog is BSP's highest-repeat-rate inspector partner — 13.25 jobs per customer
Only 4 customers but 53 completed jobs (and 0 phantom IDs — clean data). Cory Reider alone is 34 jobs / $10,958. Revenue per customer $4,475 — higher than Inspector Nick's $3,002. Low close rate 26.67% suggests high-ticket big-bid quotes (mostly dismissed) + low-ticket repeat maintenance (mostly sold). Partnership model different from Nick's.
BSP Revenue from Bulldog
$17,902
53 completed jobs · 4 customers · $4,475 avg LTV
Jobs per Customer
13.25
4.5× Nick's 2.94 · highest-loyalty inspector partner
Open Pipeline
$3,375
8 open estimates · still in play
Close Rate (sold / sold+dismissed)
26.67%
8 sold / 22 dismissed · below BSP overall 40.46%

👥 The 4 Bulldog Customers (all real, 0 phantoms)

sorted by revenue · complete contact + performance
Customer City Jobs Completed Revenue Pattern
Cory ReiderPrairie Village3434$10,958anchor · 64% of Bulldog revenue
Bulldog Inspections (company account)Raymore1717$6,944commercial · recurring
Leslie ZardaDe Soto11$0one-off · no revenue yet
Hayley MillerOverland Park11$0one-off · no revenue yet
Concentration: Cory Reider = 64% of revenue + 64% of jobs. If Cory leaves, Bulldog partnership drops to ~$6,944/yr. Extreme single-customer dependency — opposite of Nick's spread-out book.

⚖️ Bulldog vs Inspector Nick · side-by-side

two inspector partners · different economics
Head-to-head comparison
same partner type (inspector refers jobs), different patterns
MetricBulldogInspector NickBSP overall
Customers4165,480
Completed jobs534610,591
Total revenue$17,902$48,034$6.44M
Avg LTV$4,475$3,002$1,625
Avg per job$337$1,044$605
Jobs / customer13.252.94~1.9
Close rate26.67%34.48%40.46%
Sold estimates8102,485
Dismissed estimates22193,657
Dismissed $ (recoverable)$112,455$76,632$15.6M
Revenue per customer (LTV)
Bulldog customers deliver more per head than any BSP cohort
Jobs per customer
Bulldog 4.5× more repeat than Nick · pattern = maintenance contracts
Close rate by source
BSP cohort benchmarks · close rate does NOT equal LTV

🧠 What the data means — two inspector partners, two playbooks

Inspector Nick model: broad referral spread (16 customers, 2.94 jobs/cust) · higher avg ticket ($1,044) · more diverse customer types · 34.5% close rate. Nick refers MANY homeowners with a single inspection-triggered issue.

Bulldog model: concentrated high-repeat customers (4 cust, 13.25 jobs/cust) · lower avg ticket ($337) · commercial/recurring maintenance · 26.7% close rate. Bulldog channels SPECIFIC customers with ongoing plumbing needs (Cory Reider's 34 jobs suggests property management, subcontractor, or commercial operator).

Why Bulldog close rate is lower: they send in big-ticket inspection-discovered issues (like sewer lateral damage) that customers often shop. The 22 dismissed estimates at $112,455 are mostly Cory Reider's shopped quotes, not declined referrals.

Together: Welty + Bulldog = 20 BSP customers · 99 completed jobs · $65,936 attributable BSP revenue. (100Y referrals are tracked live via 100Y HCP API since Apr 15 and shown on the Welty deliverable — Bulldog has 0 customers in 100Y today.) Two different inspector partnerships, both material to BSP.

🎬 Action Items

Bulldog-specific next steps

🐕 Bulldog / Cory Reider

  • You've sent BSP 4 customers producing $17,902 in revenue across 53 completed jobs
  • Cory Reider alone drives 64% of that — we'd love more accounts like his
  • 22 dismissed estimates ($112,455 pipeline) — we should review which are recoverable with different pricing or financing
  • Leslie Zarda + Hayley Miller one-off each — were they one-time referrals or start of repeat?

📞 Ashton

  • Verify DISC-BULLDOG-INSPECTIONS SKU exists in ST (like the one we need for Inspector Nick) — audit if discount is being applied
  • Follow up on 8 open estimates ($3,375) with Bulldog context
  • Review the 22 dismissed estimates for re-quote opportunities

👑 Kalen

  • Bulldog is a DIFFERENT inspector playbook than Nick — formalize partnership terms for each
  • Cory Reider concentration risk: 64% of Bulldog revenue in 1 customer. Diversify or lock in.
  • Consider a joint call with Bulldog owner to discuss commercial pricing tier

🎯 Robert

  • Backfill lead_source = "Bulldog Inspections" on all 4 customers (they're tagged correctly already — verify)
  • Build combined-inspector-partner dashboard showing Nick + Bulldog side-by-side
  • Add Bulldog to weekly Stephanie reporting + watch Cory Reider LTV trend