This playbook is built under the 3-tool workflow: Figma for the 20% that carries the brand (hero + MOAT sections), Bricks AI Studio for the 80% that repeats (grids, rows, accordions, chip bars), Claude/Nexus to orchestrate briefs.
NN_type_descriptor · lowercase + underscores · number matches the § in the Section-by-Section spec · starts at 01, no 00_header.This is the second priority page after Sewer Camera. Emergency intent has the highest urgency in the entire keyword universe. The page must convert in under 30 seconds because the customer is standing in water. Here is the structure, the content, and the photos. Make it beautiful and make it fast.
Emergency is the largest single gap in the entire BSP site. Google Ads is spending money sending emergency searchers to /plumbing-services/, a generic page that does not mention the word emergency in the H1. There are 165,000 people a month searching for "emergency plumber" with KD 23 (easy). The current campaign converts at single digits because the page does not match the intent. A dedicated /emergency-plumbing/ page that loads in under 2 seconds, has the phone number in the first 80 pixels, and proves the 60-minute response time will move the needle on both Smart Bidding data quality and revenue per click.
Standing in water. Burst pipe under the sink, water heater leaking, sewer backing up into the tub. Has been on Google for 90 seconds and is ready to call the first plumber that loads. Will not read a paragraph. Will not scroll past the fold.
It is 11pm or Sunday morning. The home warranty company is closed. Andy is searching "24 hour plumber near me" and "plumber open now" and needs proof someone will actually answer.
January cold snap. Pipes have not burst yet but they are not flowing. Looking for "frozen pipe repair" or "no water in house". Will convert at 70%+ if reached in time.
Not currently in an emergency. Bookmarking for "when something happens." Will read reviews, look at pricing, and call later. Lower urgency but higher LTV.
Pulled from BSP_Keyword_Weaponization_Strategy.html — Emergency / General cluster. Total: 12,043 keywords, 8.48M/mo combined search volume. Below are the head terms this single page must rank for.
| Keyword | Monthly Volume | KD | CPC |
|---|---|---|---|
| plumber | 550,000 | 67 | $25.12 |
| plumber near me | 450,000 | 53 | $22.00 |
| emergency plumber | 165,000 | 46 | $34.35 |
| emergency plumber near me | 135,000 | 23 (easy) | $25.97 |
| emergency plumbing | 135,000 | 49 | $34.35 |
| emergency plumbing near me | 110,000 | 46 | $25.97 |
| emergency drain service | 40,500 | 40 | $34.61 |
Long-tail support: 24 hour plumber24 hour plumber near meplumber near me open nowburst pipe emergencywater leak emergencysewer backup emergencyfrozen pipe repairgas leak plumberflooded basement plumberwater heater leaking
Frames extracted from Figma file 6Hs3YviSaG5uCzc90XKU7Q in the order they appear top to bottom on the desktop comp. Each section below shows the copy Audrey already wrote in Figma plus the keyword integration, schema, and CTA spec.
"Recently had a sewer line repair done by Bright Side Plumbing. Would highly recommend this company. The initial evaluation was professional and they discussed our options. Pricing was very competitive. The crew, Matthew and Juan, showed up..."
Jessica Price | Google Review
Services
Leak Repair, Drain Cleaning, Water Heaters, Sewer Cleaning, Sewer Repair, Trenchless Sewer Repair, Sump Pumps
REMOVE from Figma: "Septic Systems" — BSP does not offer septic per memory.
Contact
+1 (913) 963-1029
12022 Blue Valley Pkwy
Overland Park, KS 66213
Office Hours
Mon-Fri 7am-6pm | Sat 9am-4pm
Emergency line: 24/7
Three schema types must be embedded in the page head. Robert will inject these via Code Snippets after the page is built.
| Section | Primary Keyword | Supporting Keywords |
|---|---|---|
| Hero H1 | emergency plumber | Kansas City, 24/7 |
| Hero sub | burst pipe | flooding, sewer backup, 60 minutes |
| Trust bar | licensed plumber | same-day service, 4.9 stars |
| Emergencies grid | burst pipe / gas leak / frozen pipe | water heater leaking, sewer backup, flooded basement |
| Process steps | 24 hour plumber | plumber near me open now, fast response |
| Before we arrive | what to do plumbing emergency | shut off water main, plumbing emergency tips |
| Reviews | emergency plumber Kansas City | Overland Park, Leawood, Olathe |
| Final CTA | emergency plumber near me | call now, 913-963-1029 |
| Footer | Bright Side Plumbing | Overland Park KS plumber |
Consumed by nexus_bricks_orchestrator.py. Figma source: 6Hs3YviSaG5uCzc90XKU7Q. Sections below match the brief architecture.
Build Emergency Plumber landing page Section 01 HERO per Figma file 6Hs3YviSaG5uCzc90XKU7Q (frame node-id=0-1). Full-bleed red urgency band above the fold. H1 Inter 800 44/32px mobile yellow #FFEA00 on navy. Phone (913) 963-1029 in first 80px, tel: click-to-call yellow button Inter 700 18px. "Available NOW — avg 60-min response" chip green #22C55E. Trust strip: KCMO license + BBB A+ + 396 Google reviews. Target conversion: under 30 seconds. Mobile-first. Skip header/footer — global Bricks component.
Build Emergency Plumber Section 02 TRIAGE per Figma 6Hs3YviSaG5uCzc90XKU7Q. 4-card emergency triage grid: Burst Pipe, Sewer Backup, Water Heater Flood, Gas Smell. Each card: red icon + h3 Inter 700 + 2-line "what to do right now" advice + phone CTA. Teaches customer to call immediately while water is shutoff. Brand navy #1D1760, red accents, Inter font.
Build Emergency Plumber Section 03 PROOF per Figma 6Hs3YviSaG5uCzc90XKU7Q. Live response-time chip "last dispatch: X min ago" pulling from GET /api/hcp/last_dispatch cache 10min. Map pin of KC metro. 3 stat tiles: avg response (minutes), 24/7 availability (yes), jobs this month. Yellow stat numbers Inter 800 36px.
Build Emergency Plumber Section 04 COVERAGE per Figma 6Hs3YviSaG5uCzc90XKU7Q. Service-area chip row: Prairie Village, Overland Park, Shawnee, Leawood, S Kansas City, Westwood Mission, Mission, Lenexa. Each chip links to /locations/{slug}/. "Not listed? Call — we likely still cover you" fallback line.Build Emergency Plumber Section 05 AFTER-HOURS per Figma 6Hs3YviSaG5uCzc90XKU7Q. Before/after photo carousel from completed emergency jobs (once photo sync restored — see Apr 21 Tech Dashboard flag). Quote block from Daniel AI transcript of recent 11pm emergency call to show "we actually answer". Navy panel, blue #30C5FF borders.
Build Emergency Plumber Section 06 PRICING per Figma 6Hs3YviSaG5uCzc90XKU7Q. Transparent dispatch-fee card ($89 waived if you proceed) + same-day estimate + no weekend upcharge. Three-tile pricing row. Disarms sticker shock. Inter 400 15px body, Inter 700 18px numbers.
Build Emergency Plumber Section 07 FAQ per Figma 6Hs3YviSaG5uCzc90XKU7Q. 5-7 emergency-specific accordions: "How fast can you really get here?", "Do you charge more at night?", "What counts as an emergency?", "Can you shut off my water from my phone?", "Do you handle sewer backups?", "Gas leak — do I call you or the utility?". FAQPage JSON-LD schema.
Build Emergency Plumber Section 08 FINAL CTA per Figma 6Hs3YviSaG5uCzc90XKU7Q. Dual-CTA: primary yellow tel:+19139631029 "Call (913) 963-1029 NOW" Inter 800 20px + secondary ghost-outline "Book online (non-emergency)" triggers ST iframe. Red urgency band repeats. "We answer in person, 24/7" anchor line. Navy full-bleed.