This pipeline was broken since March 22. Rebuilt and reconnected today. First proven ad-to-invoice data in 30 days.
100 people took action on sewer ads last month on $1,659 in spend. Adding high-volume keywords from the 42,000 we mapped. More keywords = more searches we show up for = more calls.
$1,659 spent (30d) 100 website actions $5,022 avg sewer ticket66 fake conversions from India eating real KC homeowner ad budget. Fixing geo targeting via API today.
66 fake conversions Redirecting budget to KCPick service → pick urgency → enter contact info. Captures the Google click ID so we can trace every lead back to the ad that brought them in.
Live on /contact-us/ Click ID tracking active50 calls in 6 days. 7 jobs booked. $75/month (vs $3,500 Broccoli). Transfer bug fixed -- zero failures since yesterday. Now learns from every call to improve.
7 bookings / 6 days $75/month 0 transfer failures$3.1 million in open quotes from people who already asked for work. No ads needed. Just phone calls. Even 10% close rate = $310K on the board.
1,430 open estimates $3.1M pipeline Fastest revenue leverSegmented by spend level. 52 Champions ($10K+), 42 Whales, 430 Cooling customers drifting to competitors. System built, templates ready, segments loaded. Blocked on DKIM only.
3,700 customers ready 52 Champions 430 drifting awayBSP does sewer better than anyone in KC. But we're invisible for 576,000 monthly searches because we don't have pages for them yet. The keyword map is done. The creative brief for Audrey is ready. Building 8 sewer pages that rank #1.
576K monthly searches 8 sewer pages to build $5,022 avg ticketThe tracking pipeline rebuilt today feeds Google real conversion data -- ad click to customer to job to invoice. In 30 days, Google's algorithm knows exactly what a profitable BSP customer looks like and bids accordingly. Lower CPL, better quality calls, automatically.
Ad click → Customer → Job → InvoicePeople are searching for sewer work RIGHT NOW and finding competitors instead of BSP.
42,000 keywords mapped from SEMRush. Building the pages and ad campaigns to capture this demand.
Every email from callbrightside.com goes to spam without this. 3,700 customers can't hear from us. Email reactivation, membership invitations, review requests -- all blocked.
ST shows 99% of jobs as "scheduled" even after they're paid. QB is the truth. One click from Stephanie gives us accurate revenue data. No more phantom numbers.
January: $5,174 spent, 72 leads at $71 each. March: dropped to $855. Same CPL, just less fuel. Your family runs $20M+ with LSA as #1. We need to feed it.
Sewer ads are generating activity. Daniel is booking jobs. The contact form is capturing leads. The tracking pipeline is reconnected. 42,000 keywords are mapped. 3,700 customers are segmented and ready.
The fuel is: sewer budget increase + DKIM (5 min) + QB auth (1 click) + LSA budget + time to execute.
Those unlocks turn "the phones should ring" into "the phones are ringing."