BSP Google Tag Support

Non-Server-Side Tagging Architecture | Bright Side Plumbing | March 23, 2026

This document covers BSP client-side (non-SST) Google Tag implementation. No server-side tagging container is in use. All tags fire client-side via GTM + direct snippets.

Current Tag Architecture

GTM
GTM-M3L9374

➔

GA4
G-R9K15PMWPR

➔

Google Ads
AW-17179856077

➔

Offline Upload
GCLID Pipeline

Active Tag IDs

GTM Container	`GTM-M3L9374`	LIVE
GA4 Property	`G-R9K15PMWPR` (298578347)	LIVE
Google Ads (Active)	`AW-17179856077` (726-955-5791)	LIVE
MCC Account	`844-909-2450`	LIVE

Deactivated / Removed

AW-404985988	Old Ads account	DEACTIVATED
AW-242993149	Site Kit remnant	DEACTIVATED
Facebook Pixel	Removed Jul 2025	REMOVED
Hotjar	Removed Nov 2024	REMOVED
HubSpot Analytics	Removed Oct 2025	REMOVED

ServiceTitan Iframe + GTM

Can We Put GTM on the ServiceTitan Booking Iframe?

NO. The ServiceTitan scheduling iframe is a cross-origin embed. GTM cannot fire inside a third-party iframe due to browser same-origin policy. This is a fundamental browser security restriction, not a configuration issue.

What This Means

We cannot track clicks, form fills, or interactions INSIDE the ST iframe with GTM
We cannot inject any JavaScript into the ST iframe
We cannot read any PII (name, phone, address) from the iframe via JS
The iframe is hosted on go.servicetitan.com -- different domain = blocked by CORS

What We CAN Track

What	How	Status
Iframe load (page with iframe viewed)	GTM page view trigger on parent page	WORKING
"Book Now" button click (opens iframe)	GTM click trigger on button element	WORKING
Booking completed	ST webhook / API callback to Nexus	VIA API
GCLID passed to ST	Nexus GCLID bridge (cookie to webhook to ST custom field)	WORKING
Form submission on OUR forms	GTM form submit trigger	WORKING

Alternatives to Iframe GTM

postMessage API -- ST would need to implement window.parent.postMessage() from inside their iframe to send events to our page. ST does NOT currently support this. Would need to request from ST.
ST Webhooks -- When a booking is created in ST, a webhook fires to our Nexus bridge. This IS working via nexus_gclid_bridge.py on port 8503.
Redirect thank-you page -- If ST redirects to a callbrightside.com thank-you page after booking, we can fire a GTM conversion there. Requires ST configuration.
Enhanced Conversions -- EC4L captures hashed email/phone from our OWN forms, not from the ST iframe.

Conversion Actions Audit (69 Total)

CRITICAL: 69 conversion actions found. Many duplicates inflating conversion counts. Smart Bidding is optimizing against junk signals.

What Should Be PRIMARY (Real Leads)

Conversion Action	Type	Count	Status
Offline Job Completion	UPLOAD_CLICKS	MANY_PER_CLICK	PRIMARY
Click-to-Call	WEBSITE_CALL	ONE_PER_CLICK	PRIMARY
Website Contact Form (pick ONE)	WEBPAGE	ONE_PER_CLICK	PRIMARY
Book appointment	WEBPAGE	ONE_PER_CLICK	PRIMARY
Lead form - Submit	LEAD_FORM_SUBMIT	ONE_PER_CLICK	PRIMARY
Calls from ads (ONE_PER_CLICK only)	AD_CALL	ONE_PER_CLICK	PRIMARY

Duplicates to Fix

Problem	Actions	Fix
Calls from ads x2 ENABLED	ONE_PER + MANY_PER both PRIMARY	Remove MANY_PER version
Clicks to call x2	Both GOOGLE_HOSTED, both PRIMARY	Remove one
Website Contact Form x2	Both WEBPAGE, both PRIMARY	Remove one
GA4 events doubled	9 events have ENABLED + HIDDEN copies	Delete HIDDEN copies
ST Job Completed vs Offline Job	Possible duplicate upload pipelines	Clarify which is active

Junk PRIMARY Conversions (Demote to SECONDARY)

Conversion Action	Why It Is Junk
Contact (Page load /contact)	Page load is not a lead. Inflates numbers.
Local actions - Menu views	Plumber does not have a menu.
Local actions - Website visits	MANY_PER_CLICK page view. Not a conversion.
YouTube follow-on views	Not a lead.
Store visits	BSP does not track store visits.
Smart campaign ad clicks to call	Redundant with "Calls from ads."

Legacy / Dead (Remove)

Action	Reason
zzz. Book Now - Housecall Button Click	HCP removed. BSP uses ServiceTitan.
zzz. Call From Pop-Up	Already REMOVED status.
Form Submission (UA Goal)	Universal Analytics sunset 2023.
Phone Call - Click to Call (UA Goal)	Universal Analytics sunset 2023.
Header Call Button	REMOVED.
12 total REMOVED actions	Cleanup clutter.

GCLID Attribution Pipeline

How GCLID Flows (Non-SST)

1. Ad Click
?gclid=abc123

➔

2. JS Capture
WP Snippet #39

➔

3. Cookie
nexus_gclid (90d)

➔

4. Hidden Fields
Form submission

➔

5. Bridge
Port 8503

➔

6. ServiceTitan
Custom field

Exclusions Required

WP Rocket: GCLID script excluded from delay via Snippet #49 (rocket_delay_js_exclusions filter)
Cloudflare Rocket Loader: Disabled via API (was adding hash prefix to script types)
Script attribute: data-cfasync="false" on GCLID capture snippet

WordPress Code Snippets (Tag-Related)

ID	Name	Purpose	Status
#9	ST Web Scheduler Widget	ServiceTitan booking iframe on 21 pages	ACTIVE
#10	ST Widget CSS	Styling for ST booking widget	ACTIVE
#22	GTM + Ads Tag	GTM-M3L9374 + AW-17179856077 global tag	ACTIVE
#26	Blog Template CSS	Blog archive styling	ACTIVE
#35	Blog Archive	Blog listing page	ACTIVE
#37	Blog Archive Filters	Category filters for blog	ACTIVE
#39	GCLID Capture	Captures ?gclid= from URL into cookie + hidden fields	ACTIVE
#49	WP Rocket Exclusion	Excludes GCLID script from WP Rocket delay	ACTIVE

Tag Coverage

40+ pages still NOT verified with AW-17179856077. Service area pages, sewer, drain, trenchless pages need verification. Snippet #22 fires globally via Code Snippets but page-level confirmation needed.

Pages Confirmed Tagged

Homepage (callbrightside.com)
Contact page (/contact)
About page (/about)
Main service pages (~18 pages)

Pages Needing Verification

All service area pages (city-specific)
Sewer repair/replacement pages
Drain cleaning pages
Trenchless pages
Blog posts
Landing pages for Google Ads campaigns

Enhanced Conversions (EC4L)

EC4L Status	DEPLOYED (Mar 16-17)
What it captures	Hashed email/phone from OUR contact forms
What it CANNOT capture	Data inside ST iframe (cross-origin blocked)
Offline conversions uploaded	39 jobs / $54K+ (as of Mar 17)
Upload script	`nexus_offline_conversions.py` on VM

Action Items for Nikhil Call

Validate which conversion actions are PRIMARY -- only 6 should be primary (see table above)
Remove duplicate conversions -- Calls from ads, Clicks to call, Website Contact Form all have duplicates
Demote junk to SECONDARY -- Page loads, menu views, store visits, YouTube views
Delete legacy UA goals -- Universal Analytics sunset in 2023
Delete HIDDEN GA4 duplicates -- 9 events imported twice
Confirm ST iframe limitations -- No GTM inside iframe, attribution via webhook only
Verify AW-17179856077 fires on ALL pages -- 40+ pages potentially untagged
Confirm offline upload pipeline -- Offline Job Completion vs ST Job Completed (API), pick one

Blocker 1: WPConsent Plugin

DEACTIVATED

Cookie consent banner was blocking ALL script execution until user clicked accept. Most mobile users never clicked. GA4, Google Ads, and Meta Pixel all silent.

Fix: Plugin deactivated. BSP is US-only, GDPR consent not legally required.

Blocker 2: CHEQ/ClickCease

DELETED + PAUSED

CHEQ Essentials WP plugin (installed by old agency Jun 2025) was inactive but cached ghost code. GTM Tags 35 (ClickCease, installed Mar 2025), 37, 40 (CHEQ Essentials) were active in GTM, potentially blocking conversion events.

Fix: Plugin deleted. GTM tags 35/37/40 paused in Version 45.

Blocker 3: Bot Filter Snippet #32

DEACTIVATED

Our own Code Snippet "Nexus Bot Traffic Filter for GA4" was setting window['ga-disable-G-R9K15PMWPR'] = true for detected bots. The navigator.plugins.length === 0 check was catching mobile browsers as bots.

Fix: Snippet deactivated. Need to rewrite with less aggressive bot detection.

Blocker 4: Site Kit Double-Tagging

FIXED VIA SNIPPET #52

Google Site Kit was loading its own GA4 tag (G-R9K15PMWPR) PLUS consent mode defaults that set analytics_storage: "denied". This conflicted with GTM's GA4 Configuration Tag (Tag 9). Two GA4 instances fighting for the same property.

Fix: Code Snippet #52 disables Site Kit's GA4 output. GTM is now the sole GA4 handler.

Tag	Name	Status	Notes
5	Google Ads Conversion Linker	ACTIVE	Required for conversion tracking
9	GA4 Configuration Tag	ACTIVE	G-R9K15PMWPR, fires on all pages
29	GA4 Contact Us Form Submit	ACTIVE	Fires on Thank You page view
30	GA4 Call Button Click	ACTIVE	Fires on tel: link clicks
35	Click Cease	PAUSED	Old agency, Mar 2025. Blocking conversions.
37	Cheq Essentials Tag	PAUSED	Old agency, Jun 2025. Ghost code.
40	Cheq Essentials JS Disabled	PAUSED	Old agency, Jun 2025.
43	Nexus GCLID + UTM Capture	ACTIVE	Captures click IDs for offline conversions
44	GA4 generate_lead	ACTIVE	Unified conversion tag, fires on calls + forms
45	Google Ads Conversion Tracking	ACTIVE	AW-17179856077
46	Google Tag for ads	ACTIVE	Global site tag
48	Website Contact Form Tag	ACTIVE	AW-17179856077, element visibility trigger
49	Enhanced Conversions PostMessage	ACTIVE	Listens for ST iframe data
50	Meta Pixel - BSP	ACTIVE	Pixel 3167212453476317, reinstalled Mar 24

BSP Google Tag Support

Current Tag Architecture

Active Tag IDs

Deactivated / Removed

ServiceTitan Iframe + GTM

Can We Put GTM on the ServiceTitan Booking Iframe?

What This Means

What We CAN Track

Alternatives to Iframe GTM

Conversion Actions Audit (69 Total)

What Should Be PRIMARY (Real Leads)

Duplicates to Fix

Junk PRIMARY Conversions (Demote to SECONDARY)

Legacy / Dead (Remove)

GCLID Attribution Pipeline

How GCLID Flows (Non-SST)

Exclusions Required

WordPress Code Snippets (Tag-Related)

Tag Coverage

Pages Confirmed Tagged

Pages Needing Verification

Enhanced Conversions (EC4L)

Action Items for Nikhil Call

Mar 24, 2026 -- CRITICAL TRACKING FIXES

Blocker 1: WPConsent Plugin

Blocker 2: CHEQ/ClickCease

Blocker 3: Bot Filter Snippet #32

Blocker 4: Site Kit Double-Tagging

GTM Container State (Version 45)

Conversion Actions (Google Ads)

Active Support Tickets

Action	Type	Status	Biddable
Click-to-Call	WEBSITE_CALL	ENABLED	PRIMARY
Calls from ads	AD_CALL	ENABLED	PRIMARY
Submit lead form	WEBPAGE_CODELESS	ENABLED	PRIMARY
Website Contact Form	WEBPAGE	ENABLED	PRIMARY
ST Job Completed (API)	UPLOAD_CLICKS	ENABLED	PRIMARY (changed Mar 24)
Website Contact Form (old)	WEBPAGE	ENABLED	SECONDARY (demoted Mar 24, duplicate)
Map Directions	GOOGLE_HOSTED	ENABLED	SECONDARY (demoted, not a real lead)