What did you find? What did the customer say? What's the real problem vs. what they called about? Even 2-3 sentences is gold.
↑ Drives content, improves Google ranking, generates referrals
BSP did ~$3 million last year. We're building the machine to hit $6 million this year. That's not a dream — it's a math problem. And every single person in this room is part of the equation.
Here's our real numbers. No sugarcoating. This is what the data says.
| Source | Jobs | Revenue | Avg Ticket |
|---|---|---|---|
| 🔄 Existing Customers (repeat business) | 157 | $293,075 | $3,085 |
| 🔍 Google (search/organic) | 96 | $78,903 | $1,160 |
| 📍 Google LSA (Local Service Ads) | 200 | $175,809 | $1,418 |
| 📢 Service Direct | 106 | $112,047 | $1,418 |
| 📢 Service Local Pro | 39 | $25,567 | $1,023 |
| 🏠 Inspector Nick | 2 | Insufficient data (1 completed job) | |
Existing customers average $3,085 per job, the highest of any source. Repeat business and referrals from people who trust us are our most valuable leads. Every great job you do creates the next big-ticket referral.
Three things drive revenue: more leads, higher booking rate, bigger tickets. Here's what each of us does to move those numbers.
Here's something most plumbing companies don't understand: the tech in the field generates more revenue than any ad campaign. A $200 drain call can turn into a $5,000 sewer repair — but only if you find it, document it, and communicate it clearly.
Here's the math: If each tech writes good notes + takes photos on just 3 extra jobs per week, and those notes help us create content that brings in 2 more Google leads per month, at our average ticket of $1,200... that's $28,800 more revenue per year PER TECH. Multiply by the whole team and we're talking six figures of additional revenue — all from notes and photos you're already almost doing.
You're the first voice every customer hears. That first 30 seconds on the phone determines if we book a $3,000 job or lose it to a competitor. You already do great work — here's how we level up.
This is what makes Bright Side Plumbing different from every other plumber in Kansas City. This is our special sauce.
Every time a tech writes notes about a job — what they found, what was wrong, what the customer said — that information is incredibly valuable. Right now, those notes sit in ServiceTitan and nobody ever sees them again.
Not anymore.
We built an AI system (Nexus) that reads every tech's field notes and automatically turns them into four things:
Other plumbing companies hire marketing agencies that write generic content: "5 Signs You Need a Plumber." Boring. Doesn't rank. Doesn't convert.
BSP's content comes from real KC plumbing jobs. Real problems. Real solutions. Real neighborhoods. Real language from real customers. Google rewards this kind of authentic, specific content. Customers trust it. Competitors can't copy it because they don't have our data.
You don't need to do anything different. Just keep writing your job notes like you already do. The more detail, the better — but even a few sentences helps. Nexus AI does the rest. Your expertise becomes the content that brings in the next customer.
| Metric | Without Field Notes Intel | With Field Notes Intel |
|---|---|---|
| Blog posts per month | 0-1 (generic) | 8-12 (from real jobs) |
| Google organic traffic | Growing slowly | 2-3x within 6 months |
| Cost of content creation | $500-2,000/post (agency) | $0 (AI + your notes) |
| Ad copy relevance | Generic industry language | Real KC customer language |
| New tech training time | Weeks of shadowing | Structured guides from real jobs |
| Competitive moat | None (anyone can copy) | Impossible to replicate |
This isn't a wish list. This is math. Here's exactly how each improvement stacks up.
| Lever | Current | Target | Revenue Impact | Who Drives It |
|---|---|---|---|---|
| 📞 Booking rate | ~73% | 85% | +$420K/year | Audrey + Dispatch |
| 💰 Average ticket | ~$1,200 | $1,800 | +$600K/year | Techs (upsell ID) |
| 📢 Cut bad ad spend | Voolt/SLP losing $ | Reallocate to LSA | +$180K/year | Stephanie + Robert |
| 🌐 Google organic leads | ~50/month | 100/month | +$720K/year | Field Notes Engine + Robert |
| ⭐ Review velocity | ~394+ reviews | 500+ reviews | +$240K/year | Techs (ask for reviews) |
| 🔄 Repeat customer rate | 25% | 35% | +$360K/year | Everyone (great service) |
| TOTAL INCREMENTAL REVENUE | +$2.52M | Whole team | ||
| CURRENT RUN RATE + INCREMENTAL | $5.5M - $6.5M | |||
No single person gets us to $6M. But every person improving their piece by 10-15% — better notes, one more question on the phone, one more review ask, smarter ad spend — adds up to doubling the business.
Every plumbing company in KC has trucks, tools, and techs. What they DON'T have is an AI system that turns every job into intelligence — content that brings in customers, data that cuts waste, and insights that make every person on the team more effective.
That's our unfair advantage. That's how we hit $6 million. And it starts with what each of us does this week.
Let's have a great week. ☀️