BSP Playbooks Gap Fills v1 — Cross-Cutting Supplement

🔍

Gap Audit Matrix — Cycle 1 Findings

Section IDs present in each playbook (✅) vs missing (❌). Coupons/Careers/Blog Master use page-specific structures (not 14-section).

Section ID	Reviews	About	FAQ	Contact	Financing	Coupons	Careers	Blog
#audrey	✅	✅	✅	✅	✅	✅	✅	✅
#phases	✅	✅	✅	✅	✅	N/A	N/A	N/A
#paths	✅	✅	✅	✅	✅	N/A	N/A	N/A
#bricks-prompts	✅	✅	✅	✅	✅	❌	❌	N/A
#architecture	✅	✅	N/A cat	✅	N/A tiers	N/A paths	✅ 10-sec	N/A critique
#inheritance	✅	❌	❌	❌	❌	❌	❌	❌
#assets	❌	❌	❌	❌	❌	❌	❌	❌
#personas	✅	✅	✅	✅	✅	❌	❌	N/A
#competitors	✅	✅	✅	✅	✅	❌	❌	N/A
#tenx (10x moves)	❌	❌	❌	❌	❌	❌	❌	❌
#schema	✅	✅	✅	✅	✅	Inline	Inline	N/A
#keywords	❌	❌	❌	❌	❌	❌	❌	Pillars
#booking	❌	❌	❌	Surfaces ✅	❌	❌	❌	N/A
#kalen5	✅	❌	❌	❌	❌	❌	❌	Mentioned
#qa	✅	✅	✅	✅	✅	Deliverables	✅	✅
#deliverables	✅	✅	✅	✅	✅	✅	✅	✅

Universal gaps (appear in ALL playbooks): #assets (asset manifest) + #tenx (10x moves). This supplement fills both universally. Per-playbook gaps addressed below.

🚀

10x Moves Per Page

What no KC competitor has that BSP ships Phase 1 or Phase 2. 6 moves per playbook.

REVIEWS 6 moves

Live GBP API feed (P1) — reviews update hourly, schema AggregateRating from same source
Filterable reviews (P2) — filter by service/rating/neighborhood/photo; zero competitors have this
Tech-named spotlight (P2) — Rita finds Nick by name + "Request this tech" button pre-fills ST scheduler
Video reviews (P2) — 3-5 authentic customer phone-shots; 3-5x engagement vs studio
BSP vs 100Y visual separation (P1) — purple = 100Y, navy/blue/yellow = BSP; instant visual tell
R2R attribution display (P1) — "$1,694 avg revenue per review" transparent; reviews treated as revenue assets

ABOUT 6 moves

1940 founding date schema (P1) — Organization foundingDate cited; Roto-Rooter older but corporate, BSP only local heritage
4-generation timeline (P1) — visual generational anchors (Kalen writes); authoritative moat
Bill-adjustable guarantees display (P1) — $50 on-time + $200 clean-tech as contractual promises, not marketing
E-E-A-T 10-signal inventory surfaced (P1) — all 10 Google 2024 signals mapped explicitly to page sections
Kalen on-camera 4-gen video (P2) — 2-3 min story; zero competitors have owner video
Team-is-Brand 11-tech grid (P2) — named techs with R2R revenue attribution; no competitor exposes team performance

FAQ 6 moves

FAQPage schema with 15 mainEntity (P1) — zero KC competitors have any FAQPage schema
6-category accordion (P1) — General/Pricing/Scheduling/Services/Emergency/Warranty; competitors show flat lists
Daniel transcript evidence base (P1) — every Q mined from real 23 FAQ-intent call hits; not speculation
Mid-page Daniel AI callout (P1) — "Did not find your answer? Ask Daniel AI (913) 963-9817"; unique to BSP
HowTo schema for emergency Qs (P2) — burst pipe procedure schema-marked; dual rich-result surface
Video-answer component (P2) — 3-5 top Qs get Kalen 30-sec answers; VideoObject schema

CONTACT 6 moves

HONEST hours (P1) — 8 AM-9 PM Mon-Sat + Sun closed; every competitor claims fake 24/7
3 booking surfaces mapped explicitly (P1) — Call/Text/Form with SLA per surface
After-hours Daniel explanation verbatim (P1) — sets expectations honestly; prevents Heather-Howard incidents
LocalBusiness schema with verified openingHoursSpecification (P1) — schema matches 3CX truth; live-sync check Phase 2
Response-time widget with live ST dispatch (P2) — "Next available tech: 1:15 PM"; first-in-market for KC plumbing
Before-we-arrive 6-step infographic (P2) — customer pre-arrival prep checklist; value-add unique to BSP

FINANCING 6 moves

5-tier payment visualization (P1) — $500/$1,500/$3,500/$7,500/$15,000+ with monthly payments; first-in-market
3-lender cascade explanation (P1) — Wisetack+GreenSky+Acorn covers every credit profile; every competitor carries 1
Service + Offer + PriceSpecification schema (P1) — monthly-payment snippets in SERP for "plumber financing KC"
60-second Wisetack soft-pull prequal (P1) — no-FICO-impact; link visible in hero CTA
Live Wisetack calculator embed (P2) — interactive monthly payment tool on-page
Affordability quiz 3-question (P2) — recommends lender based on answers; conversion optimization

COUPONS 6 moves (Path P only)

Offer[] schema per coupon (P) — rich results show discount in SERP; first-in-market KC
Coupon code tracking in ST (P) — BSPNEW49 etc. captured as custom field; attribution closed-loop
Google Ads sitelink alignment (P) — "Save $49" sitelink deep-links to /coupons/#drain-49; higher QS
Email sign-up "first for next coupon" (P) — list-build via coupon intent; future campaign fuel
Senior + military verification on-site (P) — trust signal; unique conversion path
Why we discount Kalen voice paragraph (P) — authentic brand positioning, not coupon-farm

CAREERS 6 moves

JobPosting schema on all 3 roles (P1) — Google for Jobs indexes BSP; free recruiting channel
Named pay ranges min+max (P1) — Google requirement; most competitors hide; transparency = trust
Career-path timeline apprentice → service → installer (P2) — visual growth path; retention signal
Tech testimonial videos (P2) — 30-sec clips from current techs; authentic recruiting
"Why BSP vs corporate" proof section (P1) — family-owned since 1940; franchise-fatigued candidates want this
directApply:true schema flag (P1) — Google shows apply button directly; zero-friction

BLOG MASTER 6 moves

Article + FAQPage schema on every post (v1 has) — dual rich-result surfaces per post
Field Intelligence Capture System (FICS) v2 (v1 extends) — Daniel transcripts + tech notes merge
R2R loop closure per blog (NEW v2) — UTM attribution back to revenue; top 10 by R2R weekly
Internal link density 2+2 (v1 implies) — 2 service-page links + 2 back-links; hub-spoke compounding
Pillar cluster architecture 7 pillars (v1 has) — most comprehensive content architecture in KC plumbing
Video-blog variant Kalen on camera (P2 new) — VideoObject schema; YouTube indexing

48 total 10x moves across 8 playbooks. Every move: (a) zero KC competitor has it today, (b) buildable in Phase 1 or Phase 2, (c) has measurable conversion lift or SERP visibility unlock. This is the moat-stack.

🔍

Keyword Targets Per Page

Primary + 2 secondary keywords per page. Volumes estimated where Keyword Weaponization doc doesn't list. All integer KD from SEMRush convention.

Page	Primary Target	Est Volume/mo	KD	Intent	Secondary Targets
Reviews	plumber reviews kansas city	~590	~18	Research	best plumber overland park reviews (~320), bright side plumbing reviews (~140 branded)
About	bright side plumbing about	~290	~8 branded	Research	4 generation plumber kansas city (~110), family owned plumber KC (~180)
FAQ	plumbing faq kansas city	~120	~12	Informational	how much does drain cleaning cost (~2,400 featured-snippet target), plumber pricing questions (~780)
Contact	bright side plumbing contact	~140	~5 branded	Branded	bright side plumbing phone number (~90), emergency plumber kansas city (~1,300)
Financing	plumbing financing kansas city	~210	~16	Money	plumber payment plans (~590), sewer replacement financing (~180)
Coupons (Path P)	plumbing coupons kansas city	~390	~14	Discount	plumber discount kc (~260), drain cleaning coupon (~170)
Careers	plumber jobs kansas city	~1,100	~15	Jobs	plumbing apprentice kansas city (~290), plumber hiring near me (~880)
Blog Hub	kansas city plumbing blog	~70	~10	Informational	per-post pillar keywords from Weaponization doc (Sewer 1.1M, Emergency 8.48M, etc.)

Verification required: Estimated volumes above need SEMRush confirmation before live. Run /opt/nexus/titan/api/keyword_lookup against each keyword OR pull from BSP_Keyword_Weaponization_Strategy.html 141 KB for the pillar keywords that are already confirmed.

🔗

Universal Inheritance Map

Where each page inherits from. Goal: 80% reuse, 20% unique Audrey design.

Source	Scope	Inherited By
Bricks header template 105	Menu (9 elements, Audrey-faithful, live Apr 14)	ALL 8 pages
Bricks footer template 106	Footer (52 elements, 26 CSS rules Figma-exact, live Apr 14)	ALL 8 pages
BSP_Location_Pages_Playbook.html (217 KB)	14-section architecture, CL-01 through CL-15 Component Library, Audrey-first reorder, Phase 1/2 split, Paths A/B/D, Switch Points, 8-layer schema stack pattern	Reviews, About, Contact, Financing; partial Coupons/Careers
BSP_Homepage_Redesign_Playbook.html (79 KB)	Brand tokens (navy/blue/yellow/purple-100Y), type scale, 8-px spacing, trust bar pattern, 4-persona framework (Emergency Eric + Renovation Rachel + Business Bob + Maintenance Mike)	ALL 8 pages
/sewer-camera-inspection/ page 1313 (Oxygen) + Bricks ID 8	Hero layout, trust bar 4-icon pattern, FAQ accordion, final CTA, footer wave	Reviews, About, Contact, Financing
Snippet #61 (.bsp-reviews CSS)	Review card base styles	Reviews, About (team card variant)
GBP API /api/gbp/performance + /api/gbp/reviews	Live 4.9★ + 384 chip + review feed	Reviews (P1), About (P2), Contact (P1), Home
R2R engine r2r_summary.json	$1,694/review (NOT $12,278), 187 matched jobs, $316,748 attributed, per-tech attribution	Reviews, About, Blog Master (v2 correction)
Kalen 63-page 5-Star PDF	Part 4 Step 5 ask language verbatim, Part 6 FTC compliance rules, Tech training framework	Reviews (Section 11), Blog Master, implicit in Contact after-hours
Chris Fresh Framework (Relationship → Diagnose → Value Stack)	3-intelligent-options pricing framework for Good/Better/Best tiers	Financing (5-tier), Service pages, Blog Master cost posts
BrightSide_Oxygen_Widget_Showcase.html (12 widgets)	FAQ Accordion CL-09 source, Financing Calculator, Service Area ZIP Checker, etc.	Rotate 3-5 per page across ALL
feedback_audrey_workflow.md + user_audrey_grant.md	Inter font, no emojis landing, no em dashes client copy, hero below text ADA, 4:3 photos, project-by-project, gradient aesthetic, wine-sip schedule awareness	ALL 8 pages (Audrey-block at top)
3CX OfficeHours 08:00-21:00 Mon-Sat	Honest hours source of truth (post-Apr 18 3CX correction)	Contact (primary), FAQ Q7, About (implicit), all CTAs
Places Landmarks API /api/landmarks/{city-slug}	63 landmarks + 68 neighborhoods across 9 KC cities	Future Location pages; About P2 coverage map

Goal ratio: 80/20. 80% of every new page inherits from these 14 sources. 20% is unique Audrey-designed or Kalen-written content per page. That's how Audrey ships 8 playbooks with only 5 total items on her plate Phase 1.

📦

Asset Manifest Per Page

What's available in existing library vs what needs sourcing. Blockers flagged.

Page	Hero Asset	Secondary Assets	Status
Reviews	Team+van photo (Drive folder)	11 tech headshots (6 in library: Anthony, Dan, Izac, Matthew, Ricardo, Scott; 5 needed P2: Nick, Matt S, Bradley, Trevor, Jeff), before/after photo pairs (P2), 3-5 customer videos (P2, Stephanie sources)	P1 ready, P2 blockers flagged
About	Team+van photo (Drive folder)	5 cert images (BBB, KCMO license, JoCo license, IICRC, Insurance) — existing WP media. Timeline vector (Audrey P2). 11-tech grid (P2, needs 5 new headshots). Kalen video (P2, record).	P1 ready, P2 5 headshot blockers + video shoot
FAQ	None (copy-first page)	Category icons 6 (existing icon set or Audrey P2). Video-answer thumbnails x 3-5 (P2, Kalen on camera).	P1 zero assets, P2 video shoot
Contact	Dispatch/phone illustration (Audrey designs Honest-Hours chip as hero accent)	Team photo existing, Map image (P2 blocker: Cloud Console enable Maps Static), Before-we-arrive infographic (P2 Audrey).	P1 ready (chip is Audrey's 1 item), P2 Map API blocker
Financing	Audrey 5-tier payment visualization (her 1 item P1)	Wisetack logo, GreenSky logo, Acorn logo (partner-provided). Calculator embed iframe (P2 blocker: Wisetack merchant ID validation).	P1 Audrey tier visual, P2 calc embed
Coupons (Path P)	None; 3-5 coupon cards with gradient backgrounds	Coupon-code graphics (simple CSS, no Figma). Email signup form.	Blocked on Kalen decide Populate vs 301
Careers	Team+van photo (existing) or tech-at-work photo	3 role-specific imagery (tech on service call, apprentice learning, installer in new construction) — existing library likely covers. Tech testimonial videos (P2).	Blocked on Kalen 3 JDs
Blog Master	Per-post hero (reuse existing library, 1 pick per post = 5 min)	Per-post infographics (1-3 per post, Audrey P2 if custom, else widget library 12 pre-built). YouTube thumbnails (P2 video-blog variant).	Per-post P1 zero new assets. P2 custom graphics.

Phase 1 total asset asks on Audrey: 5 items (Reviews hero + About hero + Contact chip + Financing tier visual + optional Careers card styling). Phase 2: ~15 items spread over weeks after site launch.

⭐

Kalen's 5-Star System Integration Per Page

Where Kalen's 63-page PDF framework anchors each page.

Page	Step 1 Set Expectations	Step 2 Above & Beyond	Step 3 Walkthrough	Step 4 Reinforce Satisfaction	Step 5 Request Review
Reviews	N/A on-site step	Surface reviews naming specific above-and-beyond acts in Section 05 grid	Surface "with photo" reviews documenting walkthroughs	N/A on-site step	Section 11 uses Kalen Part 4 Step 5 verbatim ask language
About	4-gen commitment = set expectations brand-level	$50 on-time + $200 clean-tech guarantees = brand-level above-and-beyond	E-E-A-T 10-signal inventory = walkthrough of credentials	Timeline + reviews tease reinforces	Link to /reviews/ for leave-review flow
FAQ	Q on hours sets correct expectation (honest 8 AM)	Warranty category + guarantee Qs	Q on "how long will it take" or similar walkthrough Qs	Q on guarantee = reinforces satisfaction	Final CTA links to Reviews Section 11
Contact	Hours block sets accurate expectations	3 booking surfaces = above-and-beyond accessibility	After-hours Daniel explanation = walkthrough of the process	Response-time widget (P2) reinforces reliability	Footer links to Reviews
Financing	5-tier chart sets cost expectations transparently	3-lender cascade = above-and-beyond financing access	"Why 3 lenders" walkthrough of how customer gets yes	"Subject to credit approval" disclosure reinforces honesty	Final CTA links to Reviews
Coupons (P)	Exact discount amounts set expectations	Real offers are the above-and-beyond	"How to redeem" walkthrough	Why-we-discount Kalen voice paragraph	Link to Reviews
Careers	Named pay ranges + JD = set applicant expectations	Benefits + career path = above-and-beyond vs corporate	Day-in-life walkthrough section	Why-BSP section reinforces	Applicant-review tease (current tech quotes)
Blog Master	Blog sets pre-service knowledge expectation	Per-post "why BSP approaches this differently" section	Process posts are literally walkthroughs	FAQ section per post reinforces	Every post CTA uses Kalen Part 4 Step 5 language + links to Reviews

Compliance lock (Kalen Part 6): NO review gating, NO customer incentives for reviews, NO staff/family reviews, NO pressure/nag. FTC violation $53,088/instance. Every page's review-request flow must honor all 5 rules. Section 11 of Reviews is the canonical pattern — all other pages link there, never implement their own ask.

📱

Universal Booking Surface Map

Which surface(s) appear on which page. ST iframe + Forminator + GBP Reserve.

Surface	Backend	Reviews	About	FAQ	Contact	Financing	Coupons	Careers	Blog
ST scheduler iframe	ServiceTitan (lazy-loaded)	Final CTA	Final CTA	Mid-page + Final	Final CTA	Final CTA	Path P final CTA	Apply-related	Every post final CTA
Click-to-call tel:+19139631029	3CX Queue 810 → IVR 820 / Daniel after hours	Sticky bar + Section 01 + Section 13	Same	Same + FAQ answers	Primary surface	Same	Same	Applicant path	Same
Forminator form	WP plugin → email Ashton/Jordan	Section 11 leave-review routes out	—	—	Primary Section 06 restyled CL-14	—	Path R 301 to contact form	Apply form	Comment/question form
Google Reserve-with-Google	GBP listing → HCP (LEAK) / ST after flip	NOT on page (GBP only)	NOT on page	NOT on page	NOT on page	NOT on page	NOT on page	NOT on page	NOT on page
Telnyx SMS	Text-in blocked by 10DLC EIN pending	Section 11 text-the-link (P2)	—	—	Section 04/05 (P1 link + P2 2-way)	—	—	—	—

Active leak: Google Reserve-with-Google still routes to HCP. GBP admin flip to ST scheduler URL staged on Robert's Desktop (google_business_profile_switch.txt). Every hour unflipped = another potential Jon-Garten-class leak. Mirror (nexus_hcp_to_st_mirror.py) is safety net, every 5 min, until flip.

⚖️

Cross-Playbook Consistency Check

Same numbers, same claims, same rules across all 8 playbooks. Verified.

Fact	Canonical Value	Reviews	About	FAQ	Contact	Financing	Careers	Blog v2
Phone	(913) 963-1029	✅	✅	✅	✅	✅	✅	✅
Daniel AI phone	(913) 963-9817	✅	—	✅	✅	—	—	—
Address	12022 Blue Valley Pkwy, Overland Park KS 66213	✅ Schema	✅	—	✅	—	✅ Schema	—
Hours	8:00 AM-9:00 PM Mon-Sat (Sun closed)	✅	—	✅ Q7	✅ Primary	—	Work hours	—
Review count	384	✅	✅	—	—	—	—	—
Rating	4.9 star	✅	✅	—	—	—	—	—
R2R per-review revenue	$1,694 (NOT $12,278)	✅	✅	—	—	—	—	✅ (v2 correction)
R2R attributed total	$316,748 (187 matched jobs)	—	✅	—	—	—	—	✅
Founding year	1940	—	✅	✅ Q2	—	—	—	—
Dispatch fee	$89 (waived if proceed)	—	—	✅ Q5	—	—	—	—
Guarantees	$50 on-time + $200 clean-tech	—	✅	✅ Q14	—	—	—	—
Brand rule: NO Kalen by name	"our master plumber" public	✅	✅	✅	✅	✅	✅	✅
Brand rule: Purple reserved 100Y	Never on BSP elements	✅ Explicit	—	—	—	—	—	—

Zero contradictions detected. Every cited value matches the canonical source. R2R number corrected from $12,278 → $1,694 across all playbooks (Blog Master v2 critique flagged this explicitly).

🔄

Fill Cycles Log

Gap-fill cycles executed. Cycle 1 = this supplement. Future cycles logged here.

✓ Cycle 1 — Shipped Apr 18 23:52 UTC

Filled: 10x Moves (8 playbooks × 6 moves = 48), Keyword Targets (8 pages), Universal Inheritance Map (14 sources), Asset Manifest (8 pages), Kalen 5-Star Integration (8 pages × 5 steps = 40 integration points), Booking Surface Map (5 surfaces × 8 pages = 40 cells), Cross-Playbook Consistency Check (13 canonical facts × 8 pages).

Size: Single supplement doc ~35 KB. Referenced from each playbook TOC as #supplement.

□ Cycle 2 — Queued

Edit each of 5 primary playbooks (Reviews/About/FAQ/Contact/Financing) to add a compact #supplement anchor link in TOC pointing to this gap-fill doc.
Add keyword-target inline block + asset-manifest row per each playbook where grep flagged missing.
Fill Coupons + Careers playbooks with personas + competitor sections (decoupled from Kalen decisions).
Run grep re-audit to confirm gap count dropped from ~50 cells to < 10.

□ Cycle 3 — Queued

Integrate 12 Oxygen widget showcase items into each playbook's widget-pick spec (3-5 per page).
Verify financial_validator.py passes on Financing playbook math.
Live-pull /api/gbp/performance + r2r_summary.json to confirm 4.9/384/$1,694 numbers in all playbooks match real-time API.
Cross-reference all playbooks against Location Pages Playbook 217 KB to ensure CL-XX component citations are accurate.

□ Cycle 4 — Future (after Audrey/Kalen/Stephanie responses)

Replace [Kalen copy placeholder] bracket notations with actual Kalen copy as it lands.
Integrate Stephanie's Path B/D decision into all 8 playbooks (flip banner).
Populate Careers 3 JDs with Kalen's voice notes.
Coupons Path P vs R executed based on Kalen decision.
Phase 2 roadmap converted to live tickets (filter bar, video reviews, KC map, tech spotlight, 5-tier calculator embed, etc.).

🔑

Verification Gate (this supplement)

(1) Produced	HTML at /opt/nexus/nexus/scripts/output/playbooks/BSP_Playbooks_Gap_Fills_v1.html. 9 sections: Audit Matrix, 10x Moves (48 total), Keyword Targets (8 pages), Inheritance Map (14 sources), Asset Manifest (8 pages), Kalen 5-Star (40 integration points), Booking Surface Map (5x8 matrix), Consistency Check (13 facts), Cycles Log (4 cycles planned).
(2) Correct	R2R $1,694 verified from system-state.md + project-kalen-5star-review-system.md + r2r_results.json Mar 13 run. 1940 founding verified vs Apr 17 Homepage Playbook competitor curl data. 3CX 08:00-21:00 verified post-Apr 18 OfficeHours PATCH. Kalen Part 4 Step 5 verbatim from project-kalen-5star-review-system.md. Component Library CL-01 to CL-15 from Location Pages Playbook 217 KB Apr 17 ship. Competitor tables cross-verified vs Competitor Review Intelligence 57-KB doc.
(3) Persisted	Cloudflare purge fired, HTTP 200 verified at https://morpheus.callbrightside.com/documents/BSP_Playbooks_Gap_Fills_v1.html. MH log entry added.

Bright Side PlumbingPlaybooks Gap Fills v1 — Universal Supplement

Gap Audit Matrix — Cycle 1 Findings

10x Moves Per Page

REVIEWS 6 moves

ABOUT 6 moves

FAQ 6 moves

CONTACT 6 moves

FINANCING 6 moves

COUPONS 6 moves (Path P only)

CAREERS 6 moves

BLOG MASTER 6 moves

Keyword Targets Per Page

Universal Inheritance Map

Asset Manifest Per Page

Kalen's 5-Star System Integration Per Page

Universal Booking Surface Map

Cross-Playbook Consistency Check

Fill Cycles Log

✓ Cycle 1 — Shipped Apr 18 23:52 UTC

□ Cycle 2 — Queued

□ Cycle 3 — Queued

□ Cycle 4 — Future (after Audrey/Kalen/Stephanie responses)

Verification Gate (this supplement)