BSP Proprietary Tech Stack | Kill the SaaS Tax

$60,836/year

Total annual savings by building in-house vs. paying SaaS vendors

The Full Stack at a Glance

System	Replaces	Their Cost	Our Cost	Annual Savings	Status
AI Receptionist	Broccoli AI	$3,500/mo	~$30/mo	$41,640	BUILDING
Email Engine	HubSpot Marketing	$1,667/mo ($20K/yr)	~$0/mo	$20,000	READY
SMS Engine	HubSpot SMS Add-on	$500+/mo	~$8/mo	$5,904	READY
Outreach System	Mailchimp/ActiveCampaign	$300/mo	$0/mo	$3,600	LIVE
Fortress Guardian	Security vendors	$200+/mo	$0/mo	$2,400	LIVE
Trust Engine	Nothing (didn't exist)	N/A	$0/mo	Found $349K	LIVE
CEO Terminal	ChatGPT Pro	$200/mo	~$15/mo	$2,220	BUILDING

🤖

AI Receptionist

Replaces: Broccoli AI ($3,500/mo contract)

Saves: $41,640/year

BUILDING

24/7 AI voice agent that answers calls, captures leads, NOW auto-books via web scheduler automation (built March 31 2026). Playwright fills ST form automatically., and routes emergencies to Kalen. Sounds human. Costs pennies.

Broccoli AI (Their Contract)

$3,500/mo bundle (quoted to Stephanie)
$2,800/mo Romanesco (4,000 min)
$950/mo Calabrese (1,000 min)
$0.70-0.90/min overage
6-month minimum contract
Generic ST integration
No emergency routing to owner
Their AI, their rules, their data

BSP AI Receptionist (Ours)

~$30/mo total stack cost
Pay-per-minute ($0.01-0.05/min)
No contract. Ever.
Direct ST API booking (already connected)
Emergency routing to Kalen's cell
Custom voice (50+ options + cloning)
Our AI, our rules, our data
Trust Engine integration for ROI tracking

Architecture

Phone Call
3CX (existing)

➔

WebSocket
FastAPI

➔

Speech-to-Text
Deepgram Nova-2

➔

AI Brain
Claude/GPT-4o

➔

Voice
ElevenLabs

➔

Audio Back
3CX Stream

Emergency
Keyword detect

➔

Stop AI
Break stream

➔

Bridge Call
3CX Bridge

➔

Kalen's Cell
+ Backup Tech

Cost Per Call

Component	Cost/Min	5-Min Call
3CX (inbound via existing phone)	$0.00	$0.04
Deepgram (STT)	$0.0043	$0.02
ElevenLabs (TTS)	~$0.018	$0.09
Claude/OpenAI (LLM)	~$0.005	$0.03
TOTAL PER CALL		$0.18

Broccoli charges $0.70/min for the same call = $3.50. We're at $0.18. That's 19x cheaper.

What We Need to Launch

Item	Status	Action
3CX SMS Config (use existing number)	NEEDED	Sign up at 3CX admin console (already have) + 3CX admin access (primary) + twilio.com (SMS fallback) (SMS fallback only)
Deepgram API Key	NEEDED	Sign up at deepgram.com ($200 free credit)
ElevenLabs API Key	NEEDED	Sign up at elevenlabs.io ($5/mo starter)
FastAPI Server on VM	READY	Dependencies installed, port 8000
ServiceTitan API	READY	Already connected and working
Claude/OpenAI API	READY	Already on VM
GCP Firewall Rule	TO DO	Open port 8765 for 3CX/webhook ingress
Systemd Service	TO DO	Auto-restart on reboot

🥊

WHY BSP AI RECEPTIONIST KILLS BROCCOLI

They're a landlord. We're the homeowner.

🧠 THE NERVOUS SYSTEM ADVANTAGE

Broccoli is a standalone product sitting outside your ecosystem. Ours is born inside of it.

🤖

AI Receptionist

Answers, books, routes

🧮

Trust Engine

Verifies revenue

🔧

ServiceTitan

Books jobs live

🛡

Fortress

Checks for fraud

☀

Morning Brief

Reports to Steph

🧪

Experiments

Tracks ROI

📊

Attribution

Click to dollar

ONE NERVOUS SYSTEM

A call comes in → AI books it → Trust Engine verifies revenue → Fortress checks for fraud → Morning Brief reports to Stephanie → Experiments Board tracks ROI

⚔ HEAD TO HEAD

🥦

BROCCOLI AI

$3,500/mo

🤖

BSP AI RECEPTIONIST

$75/mo

❌ Generic prompts, trained from scratch

✅ Knows every BSP service, tech, zip code, persona from day 1

❌ Submit a ticket, wait for their team to update

✅ Robert edits the prompt in 30 seconds

❌ Their scheduling widget layer on top of ST

✅ Direct ST API, same connection Trust Engine uses

❌ Their call tree for emergencies

✅ Kalen's cell in 2 seconds with whisper alert

❌ They own recordings, transcripts, analytics

✅ We own everything on our VM forever

❌ Gives you call counts

✅ Trust Engine traces the call to the invoice to the dollar

❌ +$1,000/mo for outbound calling

✅ Add outbound for pennies (same 3CX system)

❌ +$99/CSR/mo for QA grading

✅ Claude reads the transcript for free

❌ +$300/mo for website chat

✅ Add to same FastAPI server, $0 extra

❌ Request a feature, wait months

✅ Build it that afternoon

❌ 6-month contract lock-in

✅ No contract. Ever.

💥 THE KILL SHOT: WHAT STEPHANIE SEES

🥦 BROCCOLI MONTHLY REPORT:

📞 200 calls handled
📋 47 bookings created
⏱ Avg response: 1.2 seconds
💰 Cost: $3,500

"That's nice... but did it make us money?"

🤖 BSP AI RECEPTIONIST MONTHLY REPORT:

📞 200 calls handled
📋 47 bookings created
✅ 31 became completed jobs
✅ $38,000 invoiced revenue (verified)
✅ Every cell has a formula you can check
💰 Cost: $75
📈 ROI: 506:1

Broccoli gives you activity metrics. We give you revenue receipts.

📞 HOW IT WORKS WITH ASHTON (NOT AGAINST HIM)

Customer Calls (913) 963-1029

BROCCOLI INTELLIGENCE BRIEF

Updated Mar 25, 2026 // From Demo 1 transcript + Stephanie's feedback

🥦 BROCCOLI'S PROVEN NUMBERS

• Brenda (Barker & Sons): 62 calls, 71.43% booking rate, $15K revenue in 30 days
• Widget alone: 28 booked appointments, $28K revenue, 62% booking rate
• Dane voice: highest booking rate of 50+ options (cloned real voice)
• Speed-to-lead: responds to new leads in under 60 seconds
• Enterprise: $3,500/mo, 5,000 min, $0.70/min overage, 6-mo contract

🔨 OUR COUNTER (Daniel v2 Target)

• Retell AI: unlimited concurrent calls, $0.10-0.15/min
• Voice cloning: available on Retell (clone Ashton's voice)
• ST booking: POST /jpm/v2/jobs API (we have the keys)
• Speed-to-lead: sync daemon at 15 min, can go to 1 min
• Cost: $30-50/mo vs $3,500/mo = 99% savings

⚠ STEPHANIE'S FEEDBACK ON DANIEL (Mar 25)

🔴 "Doesn't NOW auto-books via web scheduler automation (built March 31 2026). Playwright fills ST form automatically." -- needs ST booking API integration
🔴 "A little bit too slow, cadence is off" -- adjust Retell voice speed/pacing
🔴 "Not answering after 3 rings" -- 3CX queue timeout too long
🔴 "Sounded really weird" -- switch voice model, consider cloning Ashton
🟡 "We want the voice to sound like Ashton" -- Retell voice cloning feature
🟡 "Make it better than Ashton" -- study YouTube CSR excellence examples
🟡 "Full integration, re-engineer 10x better" -- comprehensive ST API integration

🔍 KEY UNKNOWNS TO EXTRACT (Demo 2 - 1:30 PM Mar 25)

• How does their "direct ST integration" actually work? (API? Middleware? Partner embed?)
• What voice technology? (ElevenLabs? PlayHT? Proprietary?)
• Does it read ST dispatch availability before booking?
• How does speed-to-lead detect new leads? (Polling? Webhooks? ST partner push?)
• How is the scheduling widget implemented? (JS embed? iFrame? Redirect?)
• What NLP handles job priority classification?

⬇

ASHTON AVAILABLE

Ashton answers normally.
Business as usual.

ASHTON BUSY / AFTER HOURS

⬇

🤖

AI RECEPTIONIST

Captures name, address, issue
NOW auto-books via web scheduler automation (built March 31 2026). Playwright fills ST form automatically.
Texts Ashton: "New lead captured"
Emergency? → Bridges to Kalen

THE MATH: ~110 leads/mo → Ashton misses ~11 (10%) → 11 x 40% booking x $1,000 avg = $4,400/mo recovered → AI cost: $75/mo → ROI: 58:1

📧

Email Engine

Replaces: HubSpot Marketing Hub ($20,000/yr)

Saves: $20,000/year

READY

Proprietary email sequence system using Google Sheets + Apps Script + Nexus auto-segments. Visual builder, branching, A/B testing. Zero monthly fees.

HubSpot Marketing Hub

$1,667/mo (Professional tier)
$3,000 onboarding fee
12-month contract minimum
$250+ add-ons as you grow
API throttling (rate limiting)
Silent sync failures (records lost)
Feature wall at every tier

BSP Email Engine (Ours)

$0/mo (Google Sheets + Apps Script is free)
$0 onboarding
No contract
No limits on contacts or sends
Full API access (we built it)
Nexus auto-segments by persona
5 campaign sequences ready (17 emails)

5 Campaign Sequences (Built)

Campaign	Emails	Target Persona	Trigger
Welcome + Onboard	3	All new leads	Form submission
Sewer Education Series	4	Renovation Rachel	Sewer page visit
Emergency Follow-Up	3	Emergency Eric	Missed call / after-hours
Seasonal Maintenance	4	Maintenance Mike	Quarterly trigger
Review Request	3	Completed jobs	Job completion in ST

💬

SMS Engine

Replaces: HubSpot SMS Add-on ($500+/mo)

Saves: $5,904/year

READY

3CX native SMS from (913) 963-1029. Three trigger types: missed call, estimate follow-up, review request. $0/text via 3CX (already paid). Twilio fallback available.

Trigger
ST Event / Timer

➔

Nexus
Python Script

➔

3CX SMS (or Twilio fallback)
$0/text (3CX)

➔

Customer
Personalized

3 Trigger Types

Trigger	When	Message
Missed Call	After-hours call detected	"Thanks for calling Bright Side Plumbing. We'll call you back first thing in the morning."
Estimate Follow-Up	3 days after unsold estimate	"Hi [Name], checking in on the estimate we provided. Have questions? Call us at (913) 963-1029."
Review Request	1 day after job completion	"Thanks for choosing Bright Side Plumbing! We'd love your feedback: [review link]"

📡

Outreach Command Center

Replaces: Mailchimp / ActiveCampaign ($300/mo)

Saves: $3,600/year

LIVE

184 UTM-tracked links across 8 pages x 23 channels. Pretty Links plugin. Social distribution JSON auto-generated. Contact scoring via PostgreSQL on VM.

Contact Scoring Formula

SCORE = (lifetime_spend * 0.3) + (job_recency * 0.2) + (zip_risk * 0.15) + (persona_match * 0.2) + (sewer_history * 0.15)

🛡

Fortress Guardian

Replaces: Security vendor subscriptions

Saves: $2,400/year + prevented $349K loss

LIVE

Click fraud monitor (6-hour cycles), 21-country ban via Cloudflare, adaptive immunity (threat dedup + auto-learning), Sentinel (30-min health checks), Repair Agent (Claude API auto-patching).

Countries Banned

Fake Clicks Caught

Auto-Patches Applied

$349K

Loss Discovered

🧮

Trust Engine

Replaces: Nothing (this didn't exist before)

Found: $349K plugin loss + $78K/week invisible revenue

LIVE

Three mathematical equations (LaTeX-grade). Every number has a receipt. Math finds truth, code automates truth, spreadsheets prove truth. If any equation disagrees, investigation launches automatically.

Equation 1
Math (Sigma)

➔

Equation 2
Code (Python)

➔

Equation 3
Spreadsheet

➔

All 3 Agree?

➔

VERIFIED

If any disagree ➔ ANOMALY INVESTIGATION launches automatically

💻

CEO Terminal

Replaces: ChatGPT Pro ($200/mo)

Saves: $2,220/year

BUILDING

Stephanie's executive command center. OpenAI API + 23 tool definitions. Asks a question, AI calls live Nexus API, composes answer with verified data and timestamps. Operator-grade, not chatbot-grade.

Stephanie
asks question

➔

OpenAI
selects tools

➔

Nexus API
23 endpoints

➔

Live Data
ST + Ads + GA4

➔

Answer
with timestamps

Build Timeline

Week	Deliverable	Status
Week 1 (Now)	AI Receptionist: Get API keys, deploy FastAPI server, test internally	IN PROGRESS
Week 2	AI Receptionist: Internal call testing, voice tuning, ST booking flow	PLANNED
Week 3	AI Receptionist: Soft launch (after-hours only)	PLANNED
Week 4	AI Receptionist: Full deployment + CEO Terminal v2 live	PLANNED
Ongoing	Email sequences launch, SMS triggers live, QA agent (future)	PLANNED

THE BOTTOM LINE

$60,836/year saved

7 proprietary systems. Zero vendor lock-in. Full control.

Broccoli + HubSpot + Mailchimp + Security = $60K+/yr

BSP Proprietary Stack = ~$1,200/yr