The Scientific
Method Engine

EXP #230: Google Ads Budget Reallocation ACTIVE

OBSERVE: 3 campaigns bleeding ($3,329/mo wasted at $559-$759 CPL). Sewer at 18.6x ROAS budget-capped at $35/day. India clicks still getting through (166 clicks, 66 fake conversions).
HYPOTHESIS: Pausing bleeders and boosting winners will increase revenue by $36K+/mo while reducing waste.
TEST: Pause Drain/Sewer Replacement/Water Heater. Boost Sewer $100/day, Emergency $50/day. Block India+5 countries. 30-day test.
MEASURE: Revenue from Google Ads (30 day pre vs post). CPL. ROAS. India click count (target: 0).
STATUS: Changes deployed via API Mar 25. Measuring through Apr 25.

EXP #231: EC4L PII Bridge (Enhanced Conversions) READY

OBSERVE: Smart Bidding doesn't know WHO converts. Google confirmed matching is event-based. No PII at conversion = blind algorithm.
HYPOTHESIS: Providing hashed PII at conversion events will improve Smart Bidding accuracy, increasing ROAS from 18.6x to 25x+ within 60 days.
TEST: Deploy EC4L PII Bridge (WordPress Snippet #53). Captures form email/phone into sessionStorage, pushes to GTM dataLayer at every conversion.
MEASURE: ROAS before vs after (30/60/90 day). Conversion value accuracy. Smart Bidding bid adjustments.
STATUS: Script built. Needs WordPress deployment (manual, Code Snippets API not available).

EXP #232: Daniel AI After-Hours Coverage TESTING

OBSERVE: Zero after-hours coverage. Peak calls 6-10 AM but CSRs start at 8 AM. Every missed call = lost to competitor. Brenda makes $15K/mo from Broccoli inbound.
HYPOTHESIS: Daniel AI handling after-hours calls will capture $15K-$112K/month in currently lost revenue at $30-50/mo cost.
TEST: v2.3 deployed with ElevenLabs voice, full plumbing knowledge, listen-first pattern. Stephanie/Ashton testing quality. If approved: soft launch 9PM-8AM for 1 week.
MEASURE: Calls answered after-hours. Booking rate. Customer satisfaction (complaints?). Revenue from after-hours bookings.
STATUS: v2.3 live at (913) 963-9817. Awaiting Stephanie/Ashton quality approval.

EXP #233: Dormant Customer Reactivation Campaign BLOCKED

OBSERVE: 3,665 dormant customers with email (no service in 180+ days). SPF done, DMARC done. DKIM missing (Kalen's 5-min action).
HYPOTHESIS: Reactivating 2-5% of dormant customers at $2,500 avg ticket = $182K-$457K over 90 days.
TEST: Campaign 1: Dormant Reactivation. Start with top 100 scored contacts. A/B test subject lines. "$199 Spring Checkup" hook.
MEASURE: Open rate (target 20%+), reply rate (target 2%+), booking rate, revenue per email sent.
STATUS: BLOCKED by DKIM. Everything else is ready (scorer, templates, segments, Apps Script engine).

EXP #234: Estimate Recovery Phone Campaign READY

OBSERVE: 210 recently dismissed estimates worth $874K. 6 contactable open estimates from last 90 days worth $28K. Win rate drops to 14% on $20K+ jobs.
HYPOTHESIS: Calling dismissed estimates with "$199 off spring special" will recover 10+ jobs worth $40K-$80K. Zero cost.
TEST: Ashton/Jordan call top 20 highest-value estimates this week. Track who answers, who books, what objections.
MEASURE: Contact rate. Rebook rate. Revenue recovered. Objection patterns (price? timing? competitor?).
STATUS: Ready to execute. Needs Ashton/Jordan to start calling.

EXP #235: $199 Spring Plumbing Checkup Special READY

OBSERVE: No seasonal promotion running. $199 is entry-point pricing that gets techs in the door. Avg upsell from checkup = $800.
HYPOTHESIS: $199 checkup generates 3x revenue through upsell (sump pump service, water heater flush, drain issues found).
TEST: Post on GBP, Facebook, Nextdoor. Include in email campaign. Techs offer at end of every service call.
MEASURE: Checkup bookings. Upsell rate. Avg additional revenue per checkup. Total ROI.
STATUS: Ready to post. Zero cost (organic channels).

EXP #236: Good/Better/Best Pricing Tiers PLANNED

OBSERVE: Win rate drops from 33% under $5K to 14% over $20K. BB added $1,550/job with 3-tier system. BSP has zero tiered pricing.
HYPOTHESIS: 3-tier estimates will increase $10K+ win rate from 18% to 28%+ and lift avg ticket by 12%.
TEST: Deploy 3-tier estimates on next 20 sewer/water line jobs. Compare to previous 20 single-price estimates.
MEASURE: Win rate by tier. Revenue per estimate. Customer decision time. Tier selection distribution.
STATUS: Pricing strategy doc deployed for Kalen review. Needs his approval before testing.

129 experiments | $29.1M adjusted impact | QB: $384K Q1 deposits | Ramp: $84K COGS | Net: $105K

Killed: #100 HubSpot, #103 Broccoli, #106 Fraud Script. 175 infra -> 8 groups. 4-Phase Weapon measurement.

0 to 6,332 RAG chunks in 28 days | 17 APIs | 130 timers | 226 chunks/day