# About Page Copy Deck **Source: Audrey direct verbal direction May 1 9:37 AM, via Robert msg this thread.** Override the existing playbook's individual-narrative framing. Center the page on the team as a collective, not on Kalen. Secondary source: BSP_About_Page_Playbook.html (the "team-is-brand" rule, no individual headshots, "our master plumber" generic phrasing, $50 / $200 guarantees, since-1940 founding anchor, 4.9 star + review count proof points are all retained). --- ## Voice rules for About page (this page only) - Use "we", "our crew", "the team", "our family of plumbers" throughout body copy. - Avoid "Kalen says" / "Kalen built" / "I started" / "Kalen's vision" framing. - Generic phrases preferred: "our master plumber", "our fourth-generation lead", "the family that runs our trucks". - 5-Generation lineage stays. Frame it as a shared family heritage, not an individual biography. - No individual headshots. Hero photo = team-with-van shot. - No emojis in body copy. No em dashes. --- ## Section 01. Hero **H1:** A Kansas City Family of Plumbers. Five Generations Strong, One Crew on the Truck. **Sub:** Same-day sewer, drain, and water heater service across the KC metro. Family-owned, licensed, insured. **Hero photo direction:** Team-with-van group shot. No individual face dominant. Audrey design call. **Authority chip row (under hero):** Since 1940 · 5 Generations · Licensed and Insured · BBB A+ · 4.9 Google (384+). --- ## Section 03. Our Story (the moat) **H2:** Built Five Generations on Trust We are a Kansas City plumbing family. The first trucks rolled in the 1940s. Each generation trained the next at the kitchen table, on ride-alongs, and in service calls across the metro. Today the fifth generation is on the truck, learning from the fourth. We are not a franchise. We are not a private-equity rollup. We are the family that taught the family that taught the family that taught the people who answer your call. Every plumber in our uniform was trained by someone who learned this trade in Kansas City. That is not a marketing story. That is our kitchen-table story. **Year anchors (bold):** 1940. 1972. 1998. 2015. 2023. **Anchor body:** - 1940. The first generation opens the doors. - 1972. The second generation takes the trucks across the KC metro. - 1998. The third generation grows the crew. - 2015. The fourth generation takes the lead. Modern equipment, same trade. - 2023. The fifth generation joins the truck. Plus our $50 on-time and $200 clean-tech promises go live. --- ## Section 05. Meet the Crew **H2:** The People on the Truck We do not put one face on this page. We are a team. The crew showing up at your door is a family of trained plumbers, dispatchers, and apprentices who have all been through the same kitchen-table training. When you call, you get a real human dispatcher. When we arrive, you get a licensed Bright Side plumber, not a contractor in a rented uniform. (Phase 2: 11-technician grid with first names + tenure + service specialty. No individual hero shots. Group composition by Audrey.) --- ## Section 06. Our Promise **H2:** Bill-Adjustable Promises. Honored on Every Call Since 2023. **$50 ON-TIME GUARANTEE.** If we miss our arrival window, $50 comes off your bill. No paperwork. **$200 CLEAN-TECH GUARANTEE.** Booties on, drop cloths down, work area cleaner than we found it. If we leave a mess, $200 off. **Two-Year Workmanship Warranty.** Every repair backed for two years. Parts per manufacturer. These are not marketing slogans. They are deductions our master plumber has authorized at the truck level. --- ## Section 07. Why KC Chose Us **H2:** Why Kansas City Calls Us Three proof-point cards (numbers live-sourced, no invented stats). 1. **Since 1940.** Five generations of Kansas City plumbing. 2. **4.9 Google rating.** 384+ reviews and counting. 3. **$1,661 average ticket.** Honest pricing. No upsell pressure. --- ## Section 09. The Trade, Not a Franchise **H2:** A Family Trade, Not a Franchise We do not buy our brand on a billboard. We earned it on Kansas City sewer lines for over 80 years. When a corporate franchise rolls a new truck into the metro, our crew has already replaced more sewer pipe than that company's regional manager has ever seen. The reason matters: a family trade keeps a longer memory. We remember which neighborhoods have cast-iron sewers from the 1950s. We remember which streets shift on Kansas clay. We remember the houses where the owner's grandmother was a customer. --- ## Section 13. Final CTA **Headline:** Five generations of Kansas City plumbing. One call away. **Sub:** Same-day service Mon to Sat 8 AM to 9 PM. After-hours emergencies routed via Daniel AI. Three buttons. - Call (913) 963-1029 (yellow #FFEA00) - Book Online (blue outline) - Read Our Reviews (text link) --- ## Phase 2 hooks (do not block Audrey) - 5-generation family-tree visual. - 2-3 minute on-camera video from our master plumber. - 11-technician grid with R2R match data. - Annual community photo (group, not individual).