# Careers Page Copy Deck

Source: BSP_Careers_Pages_Playbook.html (fetched 2026-05-01).
Status: pending Kalen's three job descriptions, exact pay ranges, and Stephanie's culture sign-off. Track_d shipped Path P copy with placeholders so Audrey is unblocked.

Audrey directive applied: team-collective framing, no individual headshots, no Kalen-individual quote.

---

## Section 01. Hero

**H1:** Join Our Crew. Five Generations of Kansas City Plumbing.
**Sub:** Service plumbers, apprentices, and installers wanted across the KC metro. Family-owned. Paid training. Real benefits.

CTAs.
- Primary: Apply Now  (yellow #FFEA00, opens application form)
- Secondary: Call (913) 963-1029  (tel:)

---

## Section 02. Why Work Here

**H2:** A Trade, Not a Cubicle.

Paragraph 1.
We are a five-generation Kansas City plumbing family. Our crew runs trucks, fixes pipes, and learns the trade the way the trade has been taught for a hundred years. From the kitchen table, on ride-alongs, on real service calls. We are not a corporate franchise. We are not a private-equity rollup. We are a family business that brings our crew up like family.

Paragraph 2.
You will get paid training, modern tools, a clean truck, and a path forward. Apprentices become service plumbers. Service plumbers become leads. Leads become trainers for the next generation. We promote from within because we believe in the trade.

---

## Section 04. Open Roles

Three role cards. Each card lists day-to-day, requirements, pay range, and Apply CTA.

### Service Plumber

**Day-to-day.** Residential and commercial service. On-call rotation. Customer-facing.
**Requirements.** KCMO or Johnson County license. 3+ years residential experience. Clean driving record. Drug screen.
**Pay range.** $60,000 to $110,000 annually (final range pending Kalen confirmation).
**CTA.** Apply for Service Plumber

### Apprentice Service Plumber

**Day-to-day.** Entry-level. Paid training. Path to licensed service plumber over 2 to 4 years.
**Requirements.** HS diploma or GED. Clean driving record. Mechanical aptitude. Willing to study for apprentice card within 12 months.
**Pay range.** $32,000 to $48,000 annually (final range pending Kalen confirmation).
**CTA.** Apply for Apprentice

### Plumbing Installer

**Day-to-day.** Install-focused. New construction, replacements, installations. Less on-call than service.
**Requirements.** Residential installation experience. Rough-in plan literacy. Clean driving record. Valid ID.
**Pay range.** $50,000 to $85,000 annually (final range pending Kalen confirmation).
**CTA.** Apply for Installer

---

## Section 06. Benefits

H2: What You Get on Our Crew.

(Pending Kalen verification of exact list.)

- Health insurance.
- Paid time off.
- Company vehicle.
- Uniform allowance.
- Tools provided.
- Commission on upsells.
- Paid training (apprentice path).

---

## Section 08. The Trade

H2: We Train You the Way Our Family Was Trained.

Apprentices on our crew get paired with a journeyman from day one. You ride along, you learn the job, you study for your card on the clock. We do not staff with day-rate contractors. We bring you up.

---

## Section 10. FAQ

See faq_seed.md.

---

## Section 12. Apply

H2: Ready to Join?

**Form fields.**
- Name (required)
- Phone (required)
- Email (required)
- Position (Service Plumber / Apprentice / Installer)
- Years of experience
- Current license status
- Resume upload (optional)
- Anything you want us to know

**Button.** Send My Application  (yellow #FFEA00)
**Endpoint.** Routes to Ashton + Jordan (ATS/CRM).
**Email channel.** careers@callbrightside.com.
**Phone channel.** (913) 963-1029.

---

## Section 13. Final CTA

**Headline:** Five generations of one family. Want to be the next plumber on our truck?
**Sub:** Apply online. Call (913) 963-1029. Email careers@callbrightside.com.

Buttons.
- Apply Now  (yellow #FFEA00)
- Call (913) 963-1029  (blue outline)

---

## Tone Rules

- Voice of the company, not of an individual. "Our crew", "we", "the family". No Kalen-individual quotes.
- Stephanie format applies (Problem -> Impact -> Solution -> Data -> Need) where relevant.
- 16 px body minimum on mobile. 44 px tap targets.
- Brand tokens: #1D1760 navy, #30C5FF blue, #FFEA00 yellow, Inter typeface.
- No em dashes.
- JobPosting schema validates against Google for Jobs (>= 100 words per role, min/max salary, qualifications). Each role card hits this minimum.