# Coupons Page Copy Deck

Source: BSP_Coupons_Page_Playbook.html (fetched 2026-05-01).
Status note: this playbook is held pending Kalen Path P (Populate) vs Path R (301 Redirect) decision. Track_d delivered Path P copy here so Audrey is unblocked. Final ship requires Kalen approval per coupon (discount, eligibility, expiration, code, stackability).

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## Section 01. Hero

**H1:** Save on Your Plumbing This Month.
**Sub:** Real coupons. Honest restrictions. Show this code at the truck or drop it on the booking form.

CTAs.
- Primary: Book Now and Save  (yellow #FFEA00, opens booking form)
- Secondary: Call (913) 963-1029  (tel:)

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## Section 03. Coupon Cards (Phase 1 set, four offers)

### Card 1. $49 Off First-Time Drain Cleaning

**Headline:** $49 Off First-Time Customer Drain Cleaning.
**Body:** New customers. Regular $149. $100 after discount. Mention BSPNEW49. Cannot combine with other offers.
**Code:** BSPNEW49.
**Expires:** 90 days from print/page-load.
**CTA:** Claim This Coupon  (yellow #FFEA00)

### Card 2. Free Sewer Camera Inspection

**Headline:** Free Sewer Camera Inspection.
**Body:** No dispatch fee. No obligation. Free with every sewer-related service call.
**Code:** Auto-applied. No code required.
**Expires:** Ongoing.
**CTA:** Book a Sewer Inspection  (blue outline)

### Card 3. $200 Off Water Heater Replacement

**Headline:** $200 Off Water Heater Replacement.
**Body:** 40-gallon-or-larger tank, or any tankless. Installation included. Valid with online booking.
**Code:** BSPWH200.
**Expires:** 90 days.
**CTA:** Claim This Coupon  (yellow #FFEA00)

### Card 4. 10% Off Senior and Military

**Headline:** 10 Percent Off Senior and Military.
**Body:** Any service. ID verification at the truck. Cannot combine with other offers. Ongoing.
**Code:** BSPMIL.
**Expires:** Ongoing.
**CTA:** Claim This Coupon  (yellow #FFEA00)

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## Section 05. Terms

Universal terms paragraph. Pending Kalen approval. Track_d draft below.

One coupon per household per service call. Cannot combine coupons unless explicitly noted. ID verification required for senior and military discounts. Coupons cannot be applied retroactively to completed work. Bright Side Plumbing reserves the right to verify eligibility and to refuse coupons used in error or fraud.

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## Section 08. Why We Do Discounts

Two paragraphs. Track_d draft pending Kalen voice approval.

We are a five-generation Kansas City family business. Coupons are not bait. They are honest deductions on real work, posted publicly so every neighbor sees the same number.

We never inflate the regular price to make a coupon look bigger. The "regular" price on a Bright Side coupon is the same number our crew has been charging for that same job all year. If we ever raise a price after putting up a coupon, we update the coupon the same day.

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## Section 09. Email Capture

**Heading:** Be First for Next Month's Coupon.
**Sub:** One email per month. No spam. Easy unsubscribe.

Field. Email address.
Button. Get Next Month's Coupon  (yellow #FFEA00)

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## Section 10. FAQ

See faq_seed.md.

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## Section 13. Final CTA

**Headline:** Found a coupon? Claim it on the truck or in the booking form.
**Sub:** Same-day service across the KC metro. Family-owned since 1940.

Buttons.
- Call (913) 963-1029  (yellow #FFEA00, primary)
- Book Online  (blue outline)

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## Tone Rules

- No em dashes.
- No emojis on landing pages.
- Honest restrictions visible on every card.
- "Real coupons" honesty stake matches the Reviews and Contact page rule (no incentives, honest hours).
- "Bright Side Plumbing" or "we", never personal names.
- Kalen approval required on each coupon before ship.