# Financing Page Copy Deck

Source: BSP_Financing_Page_Playbook.html (fetched 2026-05-01).
Compliance: every monthly payment prefix is "as low as". Every rate carries "subject to credit approval".

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## Section 01. Hero

**H1:** Make a $7,500 Repair Feel Like $199 a Month.
**Sub:** 0 percent APR through Wisetack. Fixed-rate through GreenSky. Flexible through Acorn. Approval in 60 seconds. No paperwork.

**Primary CTA:** Get Prequalified in 60 Seconds  (yellow #FFEA00, opens Wisetack prequal in new tab)
**Secondary CTA:** Call (913) 963-1029  (tel: link)

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## Section 03. Five-Tier Payment Cards

Card structure per tier.
- Price range title (yellow, Inter 800, 22 px).
- Example job label (muted).
- Monthly amount (blue #30C5FF, Inter 800, 36 px).
- "as low as" prefix (Inter 600, 11 px uppercase).
- Term note.

Featured tier: middle $3,500 card has yellow #FFEA00 border + glow.

| Price | Monthly | Job | Term |
|---|---|---|---|
| $500 to $1,000 | as low as $19/mo | Drain clog | Wisetack 24mo, 0% APR |
| $1,000 to $2,500 | as low as $49/mo | Fixture repair | Wisetack 24mo, 0% APR |
| **$2,500 to $5,000** (featured) | **as low as $99/mo** | Water heater | GreenSky 36mo, 9.9% |
| $5,000 to $10,000 | as low as $139/mo | Sewer repair | GreenSky 60mo, 9.9% |
| $10,000+ | as low as $199/mo | Full replacement | GreenSky 120mo, 9.9% |

**Universal disclaimer below grid:**
All monthly payments are "as low as" rates, subject to credit approval. Wisetack runs a soft-pull prequalification in 60 seconds with no FICO impact.

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## Section 05. Lender Cascade

Three cards.

**Wisetack.**
Prime customers. 0 percent APR if paid within the promo period. 12 to 24 month terms. Most Bright Side customers qualify.
CTA: Prequalify with Wisetack

**GreenSky.**
Fixed APR for longer terms. 36 to 120 months. Great for $10K+ sewer replacements.
CTA: Apply via GreenSky

**Acorn Finance.**
Multi-lender marketplace for flexible-credit customers. Works when others do not.
CTA: Try Acorn Finance

**Why-3-lenders callout:**
Different credit profiles get different approvals. Bright Side offers all three so every customer gets a yes.

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## Section 07. Example Jobs

Three real-world cards.

**Job 1. Emergency Water Heater Replacement.**
Total $3,500. As low as $99/mo. 36 months via GreenSky fixed 9.9% APR.
CTA: See if you qualify

**Job 2. Sewer Line Replacement.**
Total $15,000. As low as $199/mo. 120 months via GreenSky.
CTA: See if you qualify

**Job 3. Drain Clog.**
Total $500. As low as $19/mo. 24 months, Wisetack 0% APR.
CTA: See if you qualify

**Disclaimer below cards:** Actual rates and terms subject to credit approval. Not all customers qualify for all products.

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## Section 10. FAQ

See faq_seed.md.

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## Section 13. Final CTA

**Headline:** Do not wait for the repair to get worse.
**Sub:** A $500 leak becomes a $7,500 floor replacement if ignored. Finance today. Fix today. Pay over time.

Buttons.
- Prequalify Now (60 sec)  (yellow #FFEA00, Wisetack link)
- Call (913) 963-1029  (tel:)

Below: trust chip row 4.9 stars + 396 reviews (live fetch from /api/gbp/performance).

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## Compliance Language (enforced across page)

- "as low as" prefix on every monthly payment.
- "subject to credit approval" suffix on every rate/term.
- Wisetack: soft-pull prequalification, no FICO impact.
- GreenSky and Acorn: hard-pulls only after you choose to apply.
- No invented APRs. No invented savings claims.
- Wisetack APR range: 0% promo available / 9.9 to 36% standard.
- GreenSky APR range: 9.9 to 17.99% fixed.
- Acorn APR range: 5.99 to 35.99%.
- No em dashes in client copy.

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## Tone Rules

- Honest. Transparent. No pressure.
- Lead with monthly payment, not total cost.
- Reinforce approval speed (60 seconds, 5 minutes, instant).
- Soften credit barriers via Acorn callout.
- Always "Bright Side Plumbing", never personal names.