# Menu / Services Page Copy Deck

Source: BSP_Menu_Page_Strategy_Playbook.html (fetched 2026-05-01).

Important note. The Menu Page Strategy playbook is primarily a **nav/menu and service-page architecture** doc, not a price-menu copy spec. Detailed price display rules live in the Sewer Brief and Landing Page CRO Playbook (cited but not in scope here). Track_d shipped a service-menu landing page deck below as a reasonable interpretation of "menu page": the index page that lists all our plumbing services with transparent pricing for each. Audrey can confirm interpretation.

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## Section 01. Hero

**H1:** Plumbing Services with a Price Menu You Can Actually See.
**Sub:** Sewer, drain, water heater, leak repair. Flat-rate prices, posted publicly. Family-owned since 1940.

CTAs.
- Primary: Call (913) 963-1029  (yellow #FFEA00)
- Secondary: Book Online  (blue outline)
- Tertiary: Free Camera Inspection  (yellow highlight in nav per playbook)

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## Section 02. Trust Bar (reused 6 chips)

4.9 Google (384+) · BBB A+ · 5 Generations · Same-Day · Licensed and Insured · Free Estimates

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## Section 03. Why a Price Menu

**H2:** Why We Post Our Prices.

Most KC plumbers hide their prices behind a dispatch fee and a sales pitch. We do not. We publish flat-rate pricing for every common service so you walk into the conversation knowing the number.

A free sewer camera inspection is free. A drain unclog starts at $99. A water heater swap has three real numbers depending on the tank you need. We will tell you the price before we touch a tool.

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## Section 05. Service Menu

Service category cards in priority order. Each card lists service, starting price, what's included, and "Learn More" link to the dedicated service page.

### Sewer Repair and Replacement
**Starting at:** $3,500 (trenchless spot repair).
**What's included:** Free camera inspection. Flat-rate written quote. Two-year workmanship warranty.
**Link:** Learn More about Sewer Repair

### Sewer Camera Inspection
**Price:** Free with any sewer repair $500 or over. $189 standalone.
**What's included:** HD camera footage. On-the-spot diagnosis. Written report.
**Link:** Learn More about Sewer Camera Inspections

### Drain Cleaning
**Starting at:** $99 (single drain).
**What's included:** Snake or hydro-jet, depending on the clog. Unclog or it's free.
**Link:** Learn More about Drain Cleaning

### Water Heaters
**Starting at:** $1,895 (40-gallon tank install).
**What's included:** Removal of old unit. New unit install. Disposal. Manufacturer warranty plus our 2-year workmanship.
**Link:** Learn More about Water Heaters

### Leak Repair
**Starting at:** $295 (basic supply-line repair).
**What's included:** Detection, repair, and verification in one visit.
**Link:** Learn More about Leak Repair

### Sump Pumps
**Starting at:** $895 (basic replacement).
**What's included:** Removal, install, and basement protection check.
**Link:** Learn More about Sump Pumps

### Gas Line Repair
**Starting at:** $395 (diagnostic + simple fix).
**What's included:** Leak detection, repair, and city-required pressure test.
**Link:** Learn More about Gas Line Repair

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## Section 07. Transparent Pricing Promise

**H2:** Flat-Rate Pricing. Approved Before We Start.

You see the price before we pick up a tool. No hourly billing. No surprise add-ons. If the job changes, we stop, talk through the change, and quote it.

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## Section 09. Why One URL Serves Two Audiences

(Playbook strategy note for Audrey, not customer-facing copy.)

Paid traffic and organic traffic land on the same URL. Every service page does double duty: it converts Google Ads clicks AND ranks for free search traffic. Means: hero copy works for ads, body copy works for SEO. No paid/organic split.

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## Section 10. FAQ

See faq_seed.md.

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## Section 13. Final CTA

**Headline:** Real prices. Real plumbers. Same-day service.
**Sub:** Five generations of Kansas City plumbing. Family-owned since 1940.

Buttons.
- Call (913) 963-1029  (yellow #FFEA00)
- Book Online  (blue outline)

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## Tone Rules

- Stephanie format applies (Problem -> Impact -> Solution -> Data -> Need).
- Kalen reviews every service page before publish. Track_d shipped placeholder pricing pulled from existing service pages. Final ranges await Kalen sign-off per playbook rule.
- "Free Camera Inspection" CTA stays yellow-highlighted in the nav per playbook.
- No em dashes.
- No emojis on landing pages.
- Brand tokens: #1D1760 navy, #30C5FF blue, #FFEA00 yellow, Inter typeface.
- 16 px body minimum. 44 px tap targets.