# Remaining Pages Master Copy Deck Source: BSP_REMAINING_PAGES_MASTER_PLAYBOOK.html (fetched 2026-05-01). Brand canon: CLAUDE.md. --- ## Scope note The master playbook covers 7 pages: Reviews, About, FAQ, Careers, Financing, Contact, Coupons. Six of those have dedicated decks in this audrey_copy folder already. This file captures: 1. Cross-page copy rules that apply to ALL pages (the governance layer). 2. The Quick-Win fixes called out in the master playbook (priority bugs). 3. Service Detail page template (the gap in the existing deck set). 4. Utility pages (404, Privacy, Terms, Sitemap, Blog index) seeded with brief copy decks since Audrey may need to build these. --- ## A. Cross-Page Copy Rules Apply to every page on callbrightside.com. - Brand tokens. #1D1760 navy, #30C5FF blue, #FFEA00 yellow, Inter typeface. - Stephanie format. Problem -> Impact -> Solution -> Data -> Need. - Mobile-first. 44 px tap targets. 16 px body minimum. - No em dashes in client copy. - No emojis in body copy on landing pages. - Schema. LocalBusiness on every page. Page-specific schema layered (AggregateRating on Reviews, Organization on About, Person never used (per Audrey directive), JobPosting on Careers, Offer on Coupons, FAQPage on FAQ). - NAP block consistent: Bright Side Plumbing | 12022 Blue Valley Pkwy, Overland Park, KS 66213 | (913) 963-1029. - Hours canonical: Mon to Sat 8 AM to 9 PM. Sun closed (Daniel AI emergency only). - Owner first name avoided. Use "our master plumber" or "our crew". --- ## B. Quick-Win Bug Fixes (priority list) Per the master playbook these are the highest-leverage corrections. 1. **Contact page hours.** Header says "Mon-Fri 7am-9pm, Sat 9am-5pm". Footer says "Mon-Fri 7am-6pm, Sat 9am-4pm". Both are wrong. Correct hours: Mon to Sat 8 AM to 9 PM. Fix in header, footer, schema, GBP. 2. **Coupons page title tag.** Currently says "Contact Bright Side Plumbing" (duplicate of contact page). Change to "Plumbing Coupons | Bright Side Plumbing" (or per Path P/R decision). 3. **Birdeye review widget.** Restore on Reviews page. Already in coupons deck source-of-truth aggregator chain. 4. **AggregateRating schema.** Add to homepage and reviews page. Pulls live 4.9 / 384. --- ## C. Service Detail Page Template For each individual service URL: /services/sewer-repair, /services/water-heater, /services/drain-cleaning, etc. ### Section 01. Hero **H1 formula:** {Service} in Kansas City. 5th-Generation Master Plumbers. **Sub:** Same-day {service} across the KC metro. Family-owned, licensed, insured since 1940. ### Section 02. Trust Bar Reused 6 chips. ### Section 03. What's Included Bullet list of every step in the standard scope. ### Section 04. Pricing "Starting at" flat-rate. Link to financing page for monthly payment. ### Section 05. How It Works (3 steps) Reused from homepage pattern, edited to service-specific. ### Section 06. Common Problems We Fix 3 to 5 problem scenarios in homeowner language. ### Section 07. Reviews (filtered by service keyword) Live API filter on the service name. ### Section 08. FAQ (5 to 7 service-specific Qs) ### Section 09. Final CTA Call (913) 963-1029. Book Online. Free Camera Inspection (on sewer pages). --- ## D. Utility Pages ### D1. 404 Not Found **H1:** This Pipe Doesn't Exist Anymore. **Sub:** Looks like the page moved or was retired. Try one of these. Quick links list. - Homepage - All Services - Service Areas - Reviews - Contact CTA. Call (913) 963-1029 (yellow #FFEA00) for instant help. ### D2. Privacy Policy Use template language with these BSP-specific facts. - Bright Side Plumbing collects name, phone, email, address, and ZIP via the booking form. - Data is used to dispatch service, send service reminders, and respond to inquiries. - Data is shared with Wisetack, GreenSky, or Acorn only when the customer initiates a financing application. - Data is never sold to third parties. - We use Google Analytics and Google Tag Manager to measure traffic. No PII passed. - Contact privacy@callbrightside.com to delete or export data. ### D3. Terms of Service Use standard plumbing service ToS template with these BSP-specific clauses. - $89 dispatch fee, waived on repair approval (sewer camera inspections excluded, free with sewer work). - Two-year workmanship warranty. Parts per manufacturer. - $50 on-time guarantee and $200 clean-tech guarantee. Bill-adjustable, honored on every call since 2023. - Hours: Mon to Sat 8 AM to 9 PM. After-hours via Daniel AI dispatcher only for true emergencies. - KS license info on About page. ### D4. Sitemap Plain HTML sitemap. List every URL grouped by section. - Home - Services (each service) - Service Areas (each city) - About - Reviews - Financing - Coupons - Careers - Contact - FAQ - Privacy - Terms ### D5. Blog Index **H1:** Plumbing Tips and Stories from Our KC Crew. **Sub:** Real advice from a five-generation family of plumbers. Sewer, drain, water heater, and DIY-don't-do-this content. Card grid. Each card. Title + 2-line excerpt + Read More link. --- ## E. Cross-Reference For each page where the master playbook overlaps with a dedicated deck, see: - Reviews -> /audrey_copy/reviews/ - About -> /audrey_copy/about/ (Audrey directive applied: team-collective override) - FAQ -> /audrey_copy/faq/ - Careers -> /audrey_copy/careers/ - Financing -> /audrey_copy/financing/ - Contact -> /audrey_copy/contact/ - Coupons -> /audrey_copy/coupons/ --- ## Tone Rules - Stephanie format applies. - No em dashes. - No emojis on landing pages. - Brand tokens. - Owner first name avoided.