# Reviews Page Copy Deck

Source: BSP_Reviews_Page_Playbook.html (fetched 2026-05-01).
Compliance: NO incentives offered (FTC $53K violation precedent). NO review gating UI. No Kalen first-name reference, use "our master plumber".

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## Section 01. Hero

**H1:** What Kansas City Says About Our Crew.
**Sub:** Five generations of family plumbing. 4.9 stars. Verified Google reviews.

H1 Inter 800, 46/34 px white. Subhead Inter 400, 19/17 px #BEE6F5.

**Live chip row (under hero):**
- 4.9 stars
- 396 verified Google reviews
- Updated [ISO timestamp, live]

**Hero CTAs:**
- Primary: Call (913) 963-1029  (yellow #FFEA00)
- Secondary: Book Online  (blue outline)

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## Section 02. Trust Bar

Four row labels.

- BBB A+
- Licensed (KCMO + Johnson County)
- 5-Generation family business
- Same-day service available

---

## Section 05. Review Grid

Per-card elements.

- Star rating (1 to 5, yellow #FFEA00).
- Reviewer name + avatar.
- Neighborhood chip + service-type chip.
- Quote, truncated to 3 lines, Inter 400, 15 px/1.65.
- ISO date + verified checkmark.
- "Load more" pagination button (ghost outline).

Filter logic. Service-type chip and neighborhood chip both clickable to narrow the grid (Phase 2).

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## Section 06. Stats Row

Four stat cards. Yellow #FFEA00 big number. Muted label.

1. **4.9** | Overall rating
2. **384** | Verified Google reviews
3. **$1,661** | Average revenue per review (R2R)
4. **116** | Reviews to 500 milestone

---

## Section 10. FAQ

See faq_seed.md. Seven questions covering verification, why-so-many-stars, filter-by-service, response policy, top-rated technicians, Kansas City specificity, how to leave a review.

---

## Section 11. Leave a Review

**H2:** Had service in the last 90 days? Help us reach 500 reviews.

Verbatim review-request paragraph (from Kalen 5-Star system Part 4 Step 5).

Before we settle up, could you pull out your phone and click the link I just texted you? A posted Google review really helps us and our company.

**CTAs.**
- Primary: Leave a Google Review  (links to Place ID ChIJN0KmqOPrwIcR10Ql6gc_VrY)
- Secondary: Text Me the Link  (Telnyx SMS form)

**Compliance microcopy under CTAs.**
We do not offer discounts, gifts, or any incentive in exchange for reviews. We never gate reviews. Every review is honest and verified.

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## Section 12. Trust Signals

Six-icon grid.

1. BBB A+
2. KCMO Plumbing License
3. Johnson County Plumbing License
4. IICRC Certificate
5. Liability Insurance Certificate
6. $50 on-time and $200 clean-tech guarantee

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## Section 13. Final CTA

**Headline:** Want to be our next 5-star review?
**Sub:** Same-day service across the KC metro. Family-owned since 1940.

Two buttons.
- Call (913) 963-1029  (yellow #FFEA00)
- Book Online  (blue outline)

---

## Tone & Compliance Rules

- No em dashes in client copy.
- No emojis on landing pages.
- No incentives offered. FTC compliance.
- No review gating UI.
- Owner first name avoided. Use "our master plumber".
- Phone and address must match current records.
- Hours 8 AM to 9 PM Mon to Sat (honest representation).