BSP Brand Workshop
This character is already on our trucks, our website, and our cards.
Stephanie loves it. The team loves it. It IS our mascot.
Today, we're giving it a name, a personality, and a voice.
This workshop takes about 45-60 minutes. Every answer shapes the character.
Imagine BSP is a place, not a business. What does it feel like to be there? Pick the emotional vibe that best describes the BSP customer experience.
Top words in reviews: professional, thorough, honest, friendly, on time, fair, responsive, clean. The emotional arc in most reviews follows: stress/worry → relief when BSP arrives → confidence it's done right. That's the "After-Rain Glow" in action.
If BSP walked into a party, who would they be?
50-60% revenue Emergency Eric/Erica (25-30% of leads). Panic mode, same-day, mobile-first. $5K-$15K tickets. 25-30% revenue Renovation Rachel/Ryan. Major projects, researches 3-14 days, trust and transparency driven. $5K-$15K tickets. 8-12% revenue Business Owner Bob/Barbara. Commercial accounts, zero disruption tolerance. $2K-$8K tickets. 45-55% of leads Maintenance Mike/Maria (HIGHEST LTV, $5K-$25K lifetime). Routine service, nervous first-timers, flat-rate pricing. $150-$500/visit.
The mascot needs to feel right to ALL four. Who does that in a room?
How does BSP relate to customers on a daily basis?
"Don't let plumbing problems darken your day. Call Bright Side Plumbing right away!" — Already on the website. The mascot's relationship with customers should match this energy: protective, proactive, always looking out for you.
BSP's website also says: "We believe you deserve the right solution from someone that cares."
If BSP's personality was a celebrity or public figure, who would it be? Be creative. List as many as come to mind — actors, athletes, TV characters, anyone.
(Example: Steve Martin + George Clooney + Humphrey Bogart + Bugs Bunny)
What adjectives describe BSP's vibe and tone? Pick exactly 10 from the list below (or type your own).
From your 10 adjectives, pick your top 4 and describe what they mean for BSP. Be specific.
Example: "Friendly = Warm, genuine, never forced or salesy"
Answer these together as a team. Write down the exact phrases people use — they become the mascot's vocabulary.
This name will be said, written, and seen thousands of times. Pick one that flows naturally in all these contexts.
Vote for your top 3 names. Click a card to vote. Click again to remove your vote. Read the sample lines out loud — hearing them matters.
Zero KC plumbers have a named mascot. Nationally: Geico Gecko drives 10x brand recall. Progressive's Flo = $13B in premiums. In plumbing, Roger Wakefield (Dallas) built 100M YouTube views just with his personality. BSP is first-to-market in KC for a plumbing mascot. The name you pick today becomes the voice of every social post, email, video, and customer touchpoint.
Digital Team's top picks: Ray (sun rays in logo), Sol (sun + solution, honors Hispanic team), Wells (heritage — great-great-grandfather dug wells). But the team decides.
Have a name that's not on the list? Add it here.
Where does our character land on each spectrum? Adjust the sliders together as a team.
Read each option out loud. Which tone sounds like BSP? Pick one per scenario.
"KC friends — if your pipes freeze tonight, do NOT use a blowtorch. I know it seems logical. It's not. Hair dryer or warm towels, and call us if you hear cracking. Your house will thank you."
"Frozen pipes? Here's the play: hair dryer on low, warm towels on exposed pipes, never a blowtorch. If you hear cracking, call (913) 963-1029 immediately. We handle these all winter."
"When temperatures drop below 20°F, exposed pipes in uninsulated areas are at risk. Apply gentle heat with a hair dryer — never an open flame. If you hear cracking sounds, that indicates ice expansion and potential rupture. Call a licensed plumber immediately."
"Your water heater has this part called an anode rod. Its whole job is to corrode so your tank doesn't. Most people never replace it. Most water heaters die early. See the connection? Check yours every 3 years."
"The #1 reason water heaters fail early: a neglected anode rod. It's a $30 part that protects your $2,000 tank. Replace it every 3 years. Not sure how? We'll check it during any service call — no extra charge."
"The sacrificial anode rod is designed to attract corrosive elements in your water, protecting the steel tank lining. Industry standard recommends inspection every 2-3 years and replacement when more than 50% depleted. This single maintenance step can extend tank life by 5-8 years."
"The team pulled a 15-foot tree root out of a sewer line in Waldo today. The homeowner had 'slow drains' for FOUR YEARS. Friends — if your drains are slow, it's not fixing itself. It's getting worse. Trust me on this one."
"15-foot tree root. One Waldo sewer line. Four years of 'slow drains' that the homeowner ignored. This is what happens when you wait. A $99 camera inspection would have caught this before it became a $6,000 repair."
"Tree root intrusion is the leading cause of sewer line failure in KC homes built before 1980. Today's extraction in Waldo: 15 feet of root mass blocking 80% of the pipe diameter. Annual camera inspections catch this at Stage 1, before it requires full line replacement."
Here's what the team decided. Review together and lock in the decision.
Our mascot's name is:
___________