🚀 CHANNEL SCALING ENGINE

// Every channel ranked by revenue per lead. Scaling projections at 1.5x, 2x, 3x, 5x. Click-by-click steps.

// The question is never "should we spend more?" The question is "WHERE should the next dollar go?"

Channels ranked by actual revenue per lead from ServiceTitan data. Not estimates. Receipts.

Inspector Nick

MASSIVELY UNDERSCALED

$5,275/lead

8 leads | $42,201 | 2.8% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	12	$63,301	$1,800	35.2x
2x	16	$84,401	$2,400	35.2x
3x	24	$126,602	$3,600	35.2x
5x	40	$211,003	$6,000	35.2x

// SCALING STEPS

1. Meet with Nick to understand referral pipeline

2. Ask: What triggers a referral? Can we increase inspections?

3. Create dedicated landing page for inspector referrals

4. Build co-marketing agreement (joint flyers, shared leads)

5. Track attribution in ST with dedicated campaign tag

6. Set monthly referral target and review cadence

Direct Traffic

UNDERSCALED

$1,891/lead

4 leads | $7,565 | 0.5% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	6	$11,348	$900	12.6x
2x	8	$15,130	$1,200	12.6x
3x	12	$22,695	$1,800	12.6x
5x	20	$37,826	$3,000	12.6x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Existing Customer

HEALTHY - OPTIMIZE

$1,818/lead

328 leads | $596,280 | 39.9% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	492	$894,422	$73,800	12.1x
2x	656	$1,192,562	$98,400	12.1x
3x	984	$1,788,843	$147,600	12.1x
5x	1640	$2,981,405	$246,000	12.1x

// SCALING STEPS

1. Build membership/maintenance program for repeat visits

2. Implement post-job follow-up sequence (email/text)

3. Create seasonal checkup campaigns (spring sewer, fall water heater)

4. Referral incentive program for existing customers

5. Track customer lifetime value by acquisition source

Radio Advertising

UNDERSCALED

$1,669/lead

16 leads | $26,701 | 1.8% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	24	$40,051	$3,600	11.1x
2x	32	$53,402	$4,800	11.1x
3x	48	$80,103	$7,200	11.1x
5x	80	$133,505	$12,000	11.1x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

House Call Pro Bright Side

UNDERSCALED

$1,626/lead

23 leads | $37,401 | 2.5% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	34	$55,288	$5,100	10.8x
2x	46	$74,802	$6,900	10.8x
3x	69	$112,203	$10,350	10.8x
5x	115	$187,005	$17,250	10.8x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Service Direct - MRKT 1

HEALTHY - OPTIMIZE

$1,016/lead

169 leads | $171,663 | 11.5% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	253	$256,987	$37,950	6.8x
2x	338	$343,327	$50,700	6.8x
3x	507	$514,990	$76,050	6.8x
5x	845	$858,317	$126,750	6.8x

// SCALING STEPS

1. Audit lead quality (what % are serviceable?)

2. Track close rate on these leads vs organic

3. Negotiate CPL if volume increases

4. Compare ROI to Google Ads - is the money better spent there?

5. Set minimum job value threshold for profitable leads

Google LSA

HEALTHY - OPTIMIZE

$1,010/lead

251 leads | $253,559 | 17.0% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	376	$379,835	$56,400	6.7x
2x	502	$507,120	$75,300	6.7x
3x	753	$760,681	$112,950	6.7x
5x	1255	$1,267,801	$188,250	6.7x

// SCALING STEPS

1. Fix response speed (answer within 3 rings)

2. Mark ALL leads as booked daily in LSA dashboard

3. Push review velocity to 5/week (LSA ranking factor)

4. Dispute junk leads within 24 hours

5. Expand service categories (add sump pump, gas line)

6. Consider Broccoli AI for overflow call answering

Voolt - MRKT N/A

HEALTHY - OPTIMIZE

$941/lead

13 leads | $12,235 | 0.8% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	19	$17,882	$2,850	6.3x
2x	26	$24,470	$3,900	6.3x
3x	39	$36,705	$5,850	6.3x
5x	65	$61,175	$9,750	6.3x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Networx

HEALTHY - OPTIMIZE

$923/lead

27 leads | $24,913 | 1.7% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	40	$36,908	$6,000	6.2x
2x	54	$49,826	$8,100	6.2x
3x	81	$74,739	$12,150	6.2x
5x	135	$124,564	$20,250	6.2x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Google

HEALTHY - OPTIMIZE

$857/lead

292 leads | $250,281 | 16.7% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	438	$375,423	$65,700	5.7x
2x	584	$500,564	$87,600	5.7x
3x	876	$750,846	$131,400	5.7x
5x	1460	$1,251,410	$219,000	5.7x

// SCALING STEPS

1. Audit current keyword portfolio (negative keywords clean?)

2. Review ad copy relevance scores and QS

3. Increase daily budget incrementally ($25/week)

4. Add sewer-specific ad groups if not present

5. Enable Enhanced Conversions for better optimization

6. Geo-bid adjustments for high-performing zip codes

7. Monitor CPL weekly - kill underperformers fast

Service Local Pro - MRKT 2

HEALTHY - OPTIMIZE

$804/lead

62 leads | $49,835 | 3.3% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	93	$74,752	$13,950	5.4x
2x	124	$99,670	$18,600	5.4x
3x	186	$149,505	$27,900	5.4x
5x	310	$249,175	$46,500	5.4x

// SCALING STEPS

1. Audit lead quality (what % are serviceable?)

2. Track close rate on these leads vs organic

3. Negotiate CPL if volume increases

4. Compare ROI to Google Ads - is the money better spent there?

5. Set minimum job value threshold for profitable leads

Goodzer - MRKT 2

MONITOR

$604/lead

4 leads | $2,418 | 0.2% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	6	$3,627	$900	4.0x
2x	8	$4,836	$1,200	4.0x
3x	12	$7,254	$1,800	4.0x
5x	20	$12,090	$3,000	4.0x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

BBB

MONITOR

$592/lead

5 leads | $2,959 | 0.2% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	7	$4,142	$1,050	3.9x
2x	10	$5,918	$1,500	3.9x
3x	15	$8,876	$2,250	3.9x
5x	25	$14,794	$3,750	3.9x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Pay Per Click (PPC)

MONITOR

$539/lead

22 leads | $11,848 | 0.8% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	33	$17,772	$4,950	3.6x
2x	44	$23,696	$6,600	3.6x
3x	66	$35,544	$9,900	3.6x
5x	110	$59,240	$16,500	3.6x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Angie's List

MONITOR

$157/lead

28 leads | $4,396 | 0.3% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	42	$6,594	$6,300	1.0x
2x	56	$8,792	$8,400	1.0x
3x	84	$13,188	$12,600	1.0x
5x	140	$21,980	$21,000	1.0x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Referral Group

MONITOR

$141/lead

3 leads | $424 | 0.0% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	4	$565	$600	0.9x
2x	6	$848	$900	0.9x
3x	9	$1,272	$1,350	0.9x
5x	15	$2,121	$2,250	0.9x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

Our Trucks

MONITOR

$41/lead

6 leads | $248 | 0.0% of total

// SCALING PROJECTIONS

Scale	Leads	Revenue	Cost	ROAS
1.5x	9	$372	$1,350	0.3x
2x	12	$496	$1,800	0.3x
3x	18	$744	$2,700	0.3x
5x	30	$1,240	$4,500	0.3x

// SCALING STEPS

1. Verify attribution is correctly tagging this source

2. Analyze lead quality (close rate, avg ticket)

3. Compare cost per acquisition vs other channels

4. If profitable, investigate scaling mechanisms

// TOTAL CURRENT TRACKED REVENUE

$1,495,306

across 1261 leads from 17 channels over 180 days