STEP 1: Partnership Meeting (This Week)
Meet with Nick. Show him this data. Ask: What triggers a referral? How many inspections/month? What's his current referral pipeline? What would make him send MORE to BSP? Co-marketing agreement discussion.
STEP 2: Dedicated Landing Page
callbrightside.com/inspector-referral - Customized page that Nick can share with homeowners. "Your inspector found a plumbing issue. Bright Side is here to help." Direct booking link. Nick's name/photo as endorsement (with permission).
STEP 3: Co-Marketing Materials
Leave-behind cards for Nick to hand homeowners during inspections. "Your inspector found [issue]. Call Bright Side for a free estimate." Branded with both logos. QR code to landing page. Tracked UTM for attribution.
STEP 4: ST Campaign Tag + Tracking
Dedicated "Inspector Nick Referral" campaign in ServiceTitan. Every referral tagged. Revenue tracked automatically. Monthly report sent to Nick showing his impact. Makes him feel valued AND gives us data.
STEP 5: Referral Incentive Structure
Discuss with Kalen: referral fee per booked job? Gift cards? Reciprocal referrals (BSP recommends Nick for inspections)? Even $100/referral at $5,275 avg revenue = 1.9% cost of acquisition. Google Ads CPL is higher.
STEP 6: Expand to Multiple Inspectors
Nick proves the model. Then: how many home inspectors are in Johnson County? 10? 20? If each sends 3-5 referrals/month at $5,275/lead... that's a $500K+ channel from inspector partnerships alone. Nick is the pilot. The model is the weapon.