Nexus Command Center | Bright Side Plumbing

$934,360

Revenue (120d)

806 jobs in ServiceTitan

$69

LSA CPL (proven)

$1,597 spend / 30 days

72%

Non-US Clicks

CRITICAL

Conv Action Issues

69 total actions audited

Geo Issues

All 7 campaigns clean

27%

Fraud Rate

Click fraud monitor

YELLOW

Dashboard Health

3 issues found

Channels Tracked

Attribution reconciler

🌍

Non-US traffic at 72% of clicks. Geo Fortress shows campaigns are fixed. Monitor for improvement.

👉 Wait 7-14 days for clean data to confirm fix

🕐

94% of conversions at off-hours (likely bot traffic from international sources).

👉 Root cause was missing geo targets. Fixed Mar 15. Monitor weekly.

🔬

24 conversion action issues. 28 PRIMARY actions polluting Smart Bidding (target ~8).

👉 Evelyn call Mar 16: bring the action list. 20 need Google Ads UI changes.

📋

Kalen hasn't confirmed Charles Bailey source (Networx or Voolt). This flips the ROI on one aggregator from LOSS to PROFIT.

👉 Follow up in Slack. The answer changes a $9,554 loss into a $5,661 profit.

🗑️

Goodzer: $4,333/month for ZERO jobs. Immediate cut saves $52K/year.

👉 Decision ready. Just needs Kalen/Stephanie approval to cancel.

🔗 Cross-Source Validator

Google Ads vs GA4 Clicks43% gap

Google Ads vs GA4 Conv33% gap

Non-US Traffic72%

Last Run2h ago

🚨 Anomaly Hunter

Off-Hours Conversions94%

Single Device Dominance100%

Anomalies Detected2

StatusACTIVE ANOMALIES

🦬 Revenue Bloodhound

Jobs Audited806

Total Revenue$934,360

Suspicious Source Jobs0

Kalen Inquiries0

🔬 Conversion Integrity

Total Actions69

Issues Found24

Target PRIMARY~8

Current PRIMARY28

🛡️ Geo Fortress

Campaigns Verified8/7

Location Targets22 per campaign

Geo Issues0

Targeting ModePRESENCE only

📈 Attribution Reconciler

Google LSA$1,597 | 23 conv | $69 CPL

Google Ads Search$3,339 | 76 conv | $44 CPL

✅ Service Direct (KEEP)

Revenue (90d)$78,532

Cost (90d)~$16,500

Profit+$62,032

ROI3.0x

Cancel Rate8% (best)

⚠️ SLP (WATCH 30 more days)

Revenue (90d)$25,045

Cost (90d)$19,500

Profit+$5,545

ROI1.28x (fragile)

RiskKiesha = 45% of rev

🔴 Networx (LOSS, pending Bailey)

Revenue (90d)$3,445

Cost (90d)$12,999

Profit-$9,554

ROI0.27x

If Bailey is Networxflips to 1.44x PROFIT

🔴 Voolt (LOSS, pending Bailey)

Revenue (90d)$3,975

Cost (90d)$9,750

Profit-$5,775

ROI0.41x

If Bailey is Vooltflips to 1.97x PROFIT

🗑️ Goodzer (CUT IMMEDIATELY)

Revenue (90d)$0

Cost (90d)$13,000

Profit-$13,000

Monthly Burn$4,333/mo

Annual Waste$52,000/year

⚔️ Nexus Command Center