📡 OUTREACH COMMAND CENTER

// 4 outreach lists. Ready-to-send templates. Tool-agnostic. Works with any email platform.

4

Outreach Lists

$277,270

Est. Revenue Potential

$0

Extra Tool Cost Needed

💡 The intelligence is HERE. The delivery tool is pluggable.

These lists work with Mailchimp ($20/mo), ActiveCampaign ($49/mo), Gmail ($0), or HubSpot ($1,450/mo). Same lists. Same templates. Same results.

📧 Dormant Customer Reactivation

$0

estimated revenue

Customers who spent money with BSP but haven't had a job in 6+ months. These are warm leads - they already trust you.

📧 EMAIL TEMPLATE

Subject: It's been a while - is your plumbing ready for spring?

Hi [NAME],

We noticed it's been a while since your last visit with Bright Side Plumbing. Spring is here and KC storms can reveal plumbing issues that have been quietly building.

We're offering a fre...

🔧 TOOL NEEDED

Any email tool (Mailchimp, ActiveCampaign, Gmail). Export customer list from ST, import to email tool, send sequence.

📊 Audience: 0 | Conv: 5% | Avg: $800

🏠 Sewer Neighborhood Targeting

$259,000

estimated revenue

Top 5 zip codes by sewer risk score. Homes built before 1975 with cast iron pipes. Targeted EDDM, Facebook geo-audiences, and Google geo-bids.

📧 EMAIL TEMPLATE

Subject: Attention [CITY] homeowners: Is your sewer line at risk?

Hi [NAME],

Homes built in the [YEAR] era in [ZIP] typically have [PIPE_TYPE] sewer lines. These pipes have a limited lifespan and can fail without warning.

Bright Side Plumbing is offering free sewe...

🔧 TOOL NEEDED

EDDM via USPS (no email tool needed). Facebook Ads geo-targeting. Google Ads geo-bid adjustments. All doable without HubSpot.

📊 Audience: 25900 | Conv: 0% | Avg: $5,000

// SAMPLE DATA

{"zip": "66208", "city": "Prairie Village", "score": 50.7, "pipe_type": "Cast Iron (high failure)", "homes": 5800}

{"zip": "66205", "city": "Mission Hills/Fairway", "score": 50.7, "pipe_type": "Cast Iron (high failure)", "homes": 3200}

{"zip": "66202", "city": "Merriam", "score": 48.8, "pipe_type": "Cast Iron (high failure)", "homes": 4500}

{"zip": "66201", "city": "Mission", "score": 48.8, "pipe_type": "Cast Iron (high failure)", "homes": 4200}

{"zip": "66204", "city": "Overland Park", "score": 41.6, "pipe_type": "Cast Iron / Orangeburg (high failure)", "homes": 8200}

🌧️ Spring Sump Pump Checkup

$18,270

estimated revenue

Target homeowners before storm season. Free checkup converts to repairs and replacements at 35% rate.

📧 EMAIL TEMPLATE

Subject: Is your sump pump ready for KC storm season?

Hi [NAME],

KC gets 38 inches of rain per year. A failed sump pump during a thunderstorm can mean thousands in water damage.

We're offering free sump pump checkups. We'll test the pump, check the flo...

🔧 TOOL NEEDED

Email sequence (3 emails over 21 days). Any tool works. Already built in nexus_sump_pump_campaign.py.

📊 Audience: All past customers + geo-targeted new | Conv: 8% | Avg: $900

💸 Unsold Estimate Follow-Up

$0

estimated revenue

Jobs on hold or pending with estimated value. 0 jobs totaling $0 sitting in limbo. A follow-up call converts 10-15%.

📧 EMAIL TEMPLATE

Subject: Still thinking about your plumbing project?

Hi [NAME],

We provided an estimate for your [SERVICE] project recently and wanted to follow up. We understand these are big decisions.

If you have questions about the estimate, financing options, or...

🔧 TOOL NEEDED

Phone call (highest conversion). Then email follow-up. Ashton can do this from ST directly. No external tool needed.

📊 Audience: 0 | Conv: 12% | Avg: $0

// TOTAL OUTREACH REVENUE POTENTIAL

$277,270

without spending $1,450/mo on HubSpot