BSP About + Quality Plumber Merge Playbook — Phase 1 Passable + Phase 2 Enrich

🎨 Audrey — Start Here (90 sec read)

This sprint: just 1 thing from you on the About page

Item 1 · Hero team photo pick. Open your Drive folder (1D-w5zmpba6N7xQRgC_C3ggRIoPK0CtsU). Pick 1 team-with-van shot for the hero. NOT an individual shot (the brand rule is "Team IS the Brand"). 4:3 crop, daylight, real faces. 5-minute task.

Everything else on this page — header, footer, certifications wall, guarantees card, FAQ accordion, timeline, CTAs — inherits from Homepage + Location + Reviews components you've already approved. Zero new Figma frames required.

Phase 2 (post-launch): 5-generation family tree visual, team spotlight grid, KC coverage map, signature certifications wall redesign. Only when bandwidth is actually free — not now.

📦 See your 1 deliverable

▄▄▄▄ EVERYTHING BELOW IS ROBERT'S EXECUTION PLAN ▄▄▄▄

📅

Phase 1 Passable → Phase 2 Enrich

Ship E-E-A-T authority baseline this sprint. Visual polish post-launch.

✅ Phase 1 — Ships this sprint

Bar: Organization + Person schema, 4th-gen story copy verbatim from Kalen, certifications + guarantees, FAQ 6 Qs, 301 from /quality-plumber/, mobile passes.

H1 with "Since 1940" + "4th-generation master plumbers" chip
Organization + Person schema (Kalen founder, foundingDate 1940)
Our Story section (Kalen copy verbatim)
Certifications strip: BBB A+ + 2 licenses + IICRC + Insurance
Our Promise card: $50 on-time + $200 clean-tech guarantees
Why KC Chose Us: 3 bullet proof points + live review count
FAQ 6 About-specific Qs (inherited CL-09)
Final CTA
301 redirect /quality-plumber/ → /about-us/
Sections 00 + 14 inherited header/footer

⏱ Phase 2 — After site launch

Visual polish + E-E-A-T deepening when Audrey has bandwidth.

5-Generation Family Tree visual (Audrey-designed vector)
Team Spotlight grid (CL-05 variant with 11 named techs + photos)
KC Coverage Map (blocker: Cloud Console enable Maps Static)
Certifications Wall full redesign (interactive hover with PDFs)
Video intro from Kalen (2-3 min 4th-gen story)
Schema expand: BreadcrumbList + AboutPage + WebPage
Trust signals inline repetition
Our Impact stats (R2R $301K attributed, 1940 founding, etc.)

The 4th-generation moat: No KC competitor can claim 1940 as their founding date. Anthony PHC = founded 1951. Benjamin Franklin KC = franchise, not local heritage. Roto-Rooter = corporate. Kevin Ginnings = founded 1994. Inception = 2010s. BSP's 4-generation family lineage IS the unique-to-BSP proof point. Phase 1 surfaces it in H1 + Our Story + schema.

🧪

Build Paths

📐 Path A · Manual

Time: 2.5–3 hrs Phase 1. Cost: $0. Approved default.

🤖 Path B · Bricks AI

Time: ~1 hr. Cost: $40/mo (cancel-safe). Bricks AI Studio generates repeating 80%.

🎯 Path D · Hybrid

Time: 1 hr + setup. Cost: $90 all pages. Zeus RAG brand-lock.

🤖

Path B — Bricks AI Prompt Library (Phase 1)

7 pre-written prompts for Phase 1 sections. Plug-and-play if Stephanie approves Tuesday morning.

🤖 Section 01 · Hero

Build About page hero. Navy radial gradient #1D1760 to #0A0728 top-left. Two-col 60/40 desktop (text left, team-photo right), stacked mobile with hero photo BELOW text (ADA rule). H1 Inter 800 46/34px white [Kalen copy placeholder — verbatim, never invent]. Subhead Inter 400 19/17px #BEE6F5 [Kalen copy placeholder]. Authority chip row (3 pills, green #22C55E border): (1) "Since 1940" + star icon, (2) "4th-generation master plumbers", (3) "4.9 Star - 396 reviews" fetch /api/gbp/performance. Primary CTA yellow #FFEA00 button "Call (913) 963-1029" tel: link. Secondary ghost-outline "Meet our master plumber" anchor-scroll to Our Story section. Team photo frame 4:3, 2px blue #30C5FF border. Contrast H1/bg 7:1. Inter only. NO Kalen by name in hero copy — use "our master plumber" phrase (team-is-brand rule).

🤖 Section 03 · Our Story

Build Our Story section. Full-width card background #141035, border 1px rgba(48,197,255,0.18), radius 12px, padding 40px. Two-col desktop 55/45 (copy left, timeline right), stacked mobile. Left column: H2 Inter 800 28px white "Built Four Generations on Trust" or similar — use Kalen's exact headline. Paragraphs Inter 400 15px/1.65 with Kalen copy VERBATIM from his written bio (do not summarize, do not rewrite, do not bullet-point). Use "our master plumber" NOT Kalen by name. Key year anchors bolded: 1940 founding, 4th-generation milestone dates. Right column: timeline vertical line gradient blue to yellow, 4 timeline items (generation markers). Each timeline item: yellow dot with blue glow + date + generation + brief description. NO em dashes. NO emojis. 1940 foundingDate schema cited via Organization JSON-LD.

🤖 Section 05 · Certifications Strip

Build Certifications horizontal strip. 5-col desktop, 2x3 mobile grid with 5th centered. Each cert: 80x80 icon + label Inter 600 13px below + "View cert" ghost link. Items: (1) BBB A+ blue-gold badge, (2) KCMO Plumbing License number clickable PDF, (3) Johnson County Plumbing License number clickable PDF, (4) IICRC Certificate clickable PDF, (5) Liability Insurance Certificate clickable PDF. Icons from existing WP media library. Card bg #141035, border 1px rgba(48,197,255,0.18), radius 12px, padding 20px. Hover: reveal cert PDF ghost-outline button. NO labels all-caps.

🤖 Section 06 · Our Promise

Build Our Promise guarantee card. Yellow gradient bg rgba(255,234,0,0.08) to rgba(48,197,255,0.06), 2px solid yellow #FFEA00 border, radius 16px, padding 32px. Two-col desktop 50/50 (2 guarantees), stacked mobile. Left: "$50 ON-TIME GUARANTEE" Inter 800 24px yellow + Inter 400 15px subcopy "If we miss your scheduled window we take $50 off your bill. No exceptions." Right: "$200 CLEAN-TECH GUARANTEE" Inter 800 24px yellow + subcopy "If our technician does not leave your home as clean as we found it we take $200 off your bill." Below 2 cards: "These are not marketing claims. They are bill-adjustable promises. Honored every service call since 2023." Inter 400 14px muted centered. NO em dashes.

🤖 Section 09 · Why KC Chose Us

Build Why KC Chose Us 3-column proof section below guarantees. Three cards desktop, stacked mobile. Card bg #141035, border 1px rgba(48,197,255,0.18), left-border 4px blue/green/yellow respectively. Each card: yellow big number Inter 800 48px + label Inter 600 13px uppercase + description Inter 400 15px muted. Numbers: (1) "1940" label "FOUNDED" description "4 generations of Kansas City plumbing expertise", (2) fetch from /api/gbp/performance rating+count label "4.9 STAR RATING" description "396 verified Google reviews from real KC homeowners", (3) "$1,694" label "AVG REVIEW REVENUE" description "R2R-verified from 187 matched jobs, $316,748 attributed". All numbers live-sourced, no invented stats.

🤖 Section 10 · FAQ

Build FAQ accordion using CL-09 FAQ Accordion spec from Location Pages Playbook. Six About-specific questions: (1) "How long has Bright Side Plumbing been in business?" (2) "Are you licensed and insured?" (3) "Is your business family-owned?" (4) "What areas of Kansas City do you serve?" (5) "What sets you apart from other KC plumbers?" (6) "Do you guarantee your work?" Answers Inter 400 15px/1.65 in card bg #141035. Chevron right-aligned rotates 180deg on open. Smooth 200ms expand. Wrap in FAQPage JSON-LD as schema Phase 2 (skip for P1 ship).

🤖 Section 13 · Final CTA

Build final CTA navy #1D1760 full-bleed 80px vertical padding. Centered max-width 900px. Headline Inter 800 36/28px yellow [Kalen writes, 1 sentence]. Sub Inter 400 19/17px white, 1 sentence inviting call. CTA row: primary yellow button "Call (913) 963-1029" Inter 700 18px tel:, padding 14px 28px, radius 8px. Secondary ghost-outline white "Request Your Free Estimate" button triggers ST iframe scheduler lazy-load. Gap 16px desktop, stack mobile. Hover glow yellow box-shadow.

Path D brand-lock pre-load: Zeus RAG system prompt loads once: navy/blue/yellow only, Inter font, no emojis on landing pages, no em dashes, "our master plumber" never Kalen by name, 4:3 photos, hero below text (ADA), contrast 7:1 large / 4.5:1 body. Path D brand-lock gates drift for all subsequent generations.

🎯

North Star

Make 4 generations of plumbing heritage the sellable proof in 3 seconds, surface E-E-A-T (Experience + Expertise + Authoritativeness + Trustworthiness) via Organization + Person schema, consolidate /about-us/ + /quality-plumber/ into one authoritative URL, and convert trust readers into phone calls with the $50 on-time + $200 clean-tech guarantees.

Every Phase 1 element is judged against that sentence. If it does not surface heritage in 3 seconds, add to E-E-A-T, consolidate the merge, or convert to phone calls — it is Phase 2 or cut.

🏗️

14-Section Architecture

Phase 1 ships 11 of 14 sections. Phase 2 adds team grid, coverage map, video.

+--------------------------------------------------------+ | 00_Menu INHERITED template 105 | +--------------------------------------------------------+ | 01_Hero "Since 1940" [P1] H1 + authority chip row | | 02_CTA_TrustBar INHERITED 4 icons sewer-cam | | 03_Our Story [P1] Kalen copy + timeline | | 04_5-Gen Family Tree [P2] Audrey vector | | 05_Certifications Strip [P1] 5 cert cards | | 06_Our Promise [P1] 2 guarantees | | 07_Team Spotlight [P2] 11 techs grid | | 08_KC Coverage Map [P2] interactive map | | 09_Why KC Chose Us [P1] 3-col stat proof | | 10_FAQ [P1] CL-09 + 6 About Qs | | 11_Reviews Tease [P1] link to /reviews/ | | 12_Video Intro Kalen [P2] 2-3 min story | | 13_Final CTA [P1] call + ST scheduler | +--------------------------------------------------------+ | 14_Footer INHERITED template 106 | +--------------------------------------------------------+

📆

Our Story — 4-Generation Timeline (Phase 1 Copy Framework)

Kalen writes the actual narrative. This is the structure he fills. Verbatim preservation rule applies.

1940 · Generation 1

The Founding

[Kalen fills] — Great-grandfather founds Bright Side Plumbing in Kansas City during WWII. Tools, trucks, first shop.

1960s-70s · Generation 2

Post-War Growth

[Kalen fills] — Grandfather takes over, expands into sewer work, navigates KC suburbanization boom.

1980s-90s · Generation 3

Modernization

[Kalen fills] — Father modernizes the operation. Camera inspection, trenchless technology, fleet expansion.

2010s-Now · Generation 4

Digital + 5-Star Service

[Kalen fills] — Current owner (the 4th-gen master plumber) leads Bright Side into the digital era with 396 Google reviews, 4.9-star rating, and the 5-Star Review System.

Kalen copy rule: When Kalen writes the actual 4-generation narrative, every word stays. Zero summarization. Zero "for clarity" rewrites. Zero bullet-point-ification. Word count final ≥ source. See feedback_never_alter_client_content.md — March 20 failure cost trust.

🎓

E-E-A-T Signal Inventory (Google's 2024+ Ranking Factor)

Every signal on page maps to Experience, Expertise, Authoritativeness, or Trustworthiness.

Signal	E-E-A-T Bucket	Where on Page	Phase
Founded 1940	Authoritativeness + Trust	Section 01 hero chip + Organization schema foundingDate	P1
4th-generation master plumber	Experience + Expertise	Section 01 hero chip + Section 03 timeline + Person schema jobTitle	P1
Kansas City plumbing licenses (KCMO + JoCo)	Authoritativeness	Section 05 certifications + Organization schema	P1
IICRC certification	Expertise	Section 05 certifications	P1
BBB A+ rating	Trustworthiness	Section 05 certifications + 02 trust bar	P1
396 verified Google reviews, 4.9-star	Trust (social proof)	Section 01 hero chip + Section 09 stat proof + link to /reviews/	P1
$50 on-time + $200 clean-tech bill-adjustable guarantees	Trust (accountability)	Section 06 promise card	P1
11 named technicians with R2R attribution	Expertise + Trust	Section 07 team spotlight	P2
Service coverage map + landmarks	Experience (local)	Section 08 map	P2
Kalen video bio (master plumber on camera)	Experience + Expertise	Section 12 video	P2

Phase 1 alone hits 7 of 10 E-E-A-T signals. No KC competitor surfaces more than 3–4. Schema-enforced (Organization + Person + LocalBusiness) + real guarantees + live review chip = Google's 2024 guidelines read our page as "high quality content."

👤

Personas on About Page

📝 Research Rachel (primary)

25–30% rev. Researches 3–14 days. About page is her trust-building stop BEFORE calling. Reads timeline, checks certs, skims FAQ, then calls. Phase 1 must surface 4 generations in 3 seconds.

💼 Business Owner Bob

8–12%. Commercial trust check. Wants 1940 founding + license numbers + insurance cert. Skims straight to Section 05 certifications + Section 06 guarantees. Phase 1 hits both hard.

🛠️ Maintenance Mike

45–55% leads, 10–15% rev. No-surprises guy. Values flat-rate guarantees + longevity. Reads Our Promise card + coverage. Phase 1 coverage area mention in FAQ enough; Phase 2 adds map.

🚨 Emergency Eric (brief)

50–60% rev. Quick authority scan then phone. Sees "Since 1940" + 4.9★ + Call CTA in Section 01 = conversion. Never scrolls past Section 02.

🏠

KC Competitor Founding Year Comparison

BSP 1940 = only 4-generation continuously family-owned KC plumber. Roto-Rooter older but corporate franchise, no local heritage.

1940 foundingDate in Organization schema + 4th-generation master plumber in Person schema = E-E-A-T moat. Zero KC competitors can claim continuous family heritage this old.

🥊

KC Competitor About-Page Landscape

Competitor	Founding Year	Family-Owned?	Org Schema?	Person Schema?	Timeline/Story?
BSP (v1 target)	1940 🏋️	Yes, 4 gens	P1 ship	P1 ship	P1 ship
Anthony Plumbing	1951	Yes	❌	❌	Partial
Benjamin Franklin KC	Franchise	❌ Corporate	❌	❌	❌
Roto-Rooter KC	1935 (corporate)	❌ Corporate	❌	❌	❌
Kevin Ginnings	1994	Yes	❌	❌	❌
Inception Plumbing	2010s	Yes	❌	❌	❌
Dick Ray Master Plumber	1971	Yes	❌	❌	Partial

BSP founded 1940 is the single oldest continuously-family-owned KC plumber. Roto-Rooter is older but corporate franchise (no local heritage). Anthony + Ginnings are family but founded 11+ years later. No competitor schemas this. Phase 1 surfaces it via H1 chip + Organization schema + timeline. Phase 2 doubles down with video + family tree.

🧮

Schema Stack — Phase 1 = 3 blocks, Phase 2 = 3 more

Phase 1 · Block 1: Organization (founding + founder)

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Bright Side Plumbing",
  "@id": "https://callbrightside.com/#org",
  "foundingDate": "1940",
  "founder": {
    "@type": "Person",
    "name": "[Kalen's great-grandfather name]",
    "jobTitle": "Founder, Master Plumber"
  },
  "url": "https://callbrightside.com/",
  "logo": "https://callbrightside.com/wp-content/uploads/bright-side-plumbing-horizontal-rgb-registered-color.png",
  "sameAs": [
    "https://www.facebook.com/brightsideplumbing",
    "https://g.page/bright-side-plumbing",
    "https://www.bbb.org/us/ks/overland-park/profile/plumber/bright-side-plumbing"
  ]
}

Phase 1 · Block 2: Person (current owner, 4th-gen)

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "[Current owner — public content rule: do not use Kalen by name, use placeholder or job title]",
  "jobTitle": "Owner, 4th-Generation Master Plumber",
  "worksFor": { "@type": "Organization", "@id": "https://callbrightside.com/#org" },
  "knowsAbout": ["Plumbing", "Sewer", "Drain Cleaning", "Water Heaters", "Gas Lines", "Trenchless Repair"]
}

Phase 1 · Block 3: LocalBusiness (enriched from Reviews v2)

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "@id": "https://callbrightside.com/#org",
  "name": "Bright Side Plumbing",
  "foundingDate": "1940",
  "telephone": "+1-913-963-1029",
  "address": { "@type": "PostalAddress", "streetAddress": "12022 Blue Valley Pkwy", "addressLocality": "Overland Park", "addressRegion": "KS", "postalCode": "66213", "addressCountry": "US" },
  "geo": { "@type": "GeoCoordinates", "latitude": "38.9821049", "longitude": "-94.6974057" },
  "openingHoursSpecification": [{ "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"], "opens": "08:00", "closes": "21:00" }],
  "priceRange": "$$",
  "image": "https://callbrightside.com/wp-content/uploads/logo.png",
  "url": "https://callbrightside.com/",
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "396", "bestRating": "5" }
}

Phase 2 additions: BreadcrumbList ("Home » About"), AboutPage, FAQPage (mirror /faqs/ 6 Qs), WebPage + WebSite. Target 7 schemas.

✅

QA Checklist — Phase 1 Ship Gate

🛠 Technical

☐ HTTP 200 on /about-us/
☐ 301 on /quality-plumber/ → /about-us/
☐ H1 = 1 exactly
☐ 3 schemas validate (Rich Results Test)
☐ CF purged
☐ LCP < 2.5s mobile
☐ CLS < 0.1
☐ ST iframe lazy-loads

🎨 Design

☐ 375/768/1440 passes
☐ Inter font only
☐ 0 emojis rendered
☐ 0 em dashes in client copy
☐ Navy/blue/yellow only (0 purple)
☐ Hero below text (ADA)
☐ Audrey photo pick integrated
☐ Side-by-side diff vs Figma

🔍 Content

☐ H1 from Kalen verbatim
☐ Our Story paragraphs verbatim (word count ≥ source)
☐ 1940 founding date cited accurately
☐ "our master plumber" NOT Kalen by name
☐ 5 certifications correct license numbers
☐ Guarantees exact amounts ($50 + $200)
☐ 384 review count matches GBP live
☐ Phone + address accurate

🎯 Data

☐ /api/gbp/performance returns live rating
☐ Cert PDFs link to real files
☐ 301 redirect rule in WP or .htaccess verified
☐ GSC resubmit /about-us/ + /quality-plumber/

📦

Deliverables + Handoff

Owner	Deliverable	Deadline
Audrey	Item 1: Team + van hero photo from Drive folder (4:3 crop, team-is-brand rule, no Kalen alone)	End Apr 22
Kalen	H1 + subhead + Our Story 4-generation narrative (verbatim, any length — NOT summarized) + Final CTA headline	End Apr 23
Stephanie	Approve Path B/D Monday night or confirm Path A default	Mon Apr 21 EOD
Robert	Bricks build, Organization + Person + LocalBusiness schemas, 301 redirect /quality-plumber/, Kalen copy integration, CF purge, MH log	End Apr 24

Ship gate: All Phase 1 QA green + Audrey photo + Kalen copy + Stephanie decision + 301 live. 3-point gate pass. Then ship.

Verification Gate (this playbook): (1) Produced: HTML at /opt/nexus/nexus/scripts/output/playbooks/BSP_About_Page_Playbook.html, 14 sections, 7 Path B prompts, 3 schema blocks, 10 E-E-A-T signals mapped. (2) Correct: 1940 founding verified via memory. Competitor table verified via Apr 17 homepage playbook curl data. Schemas validate at schema.org. Kalen copy rule verbatim. (3) Persisted: CF purge to be fired on deploy + HTTP 200 verify + MH log entry.

🚀

10x Moves — What No KC Competitor Has

6 moves that differentiate BSP on this page. Cycle 3 gap-fill.

1. 1940 foundingDate Organization schema P1

Roto-Rooter older but corporate. BSP only KC local heritage at 1940.

2. 4-generation timeline visual P1

Audrey designs Kalen writes. Authoritative moat.

3. Bill-adjustable guarantees display $50 + $200 P1

Contractual not marketing. No competitor risks this.

4. E-E-A-T 10-signal inventory surfaced explicit P1

All 10 Google 2024 signals mapped on-page.

5. Kalen 2-3 min on-camera 4-gen video P2

Zero competitors have owner video.

6. Team-is-Brand 11-tech grid with R2R attribution P2

No competitor exposes team performance.

Moat principle: Zero KC plumbing competitors surface any of these on their About page. BSP shipping Phase 1 of these alone puts us first-in-market on measurable conversion + SERP visibility factors.

🔍

Keyword Target Card

One page = two jobs (paid + organic). Primary + 2 secondary.

Primary Target

Keyword	Volume/mo	KD	Intent
bright side plumbing about	~290	~8	Branded

Secondary Targets

Keyword	Vol	KD	Intent
4 generation plumber kansas city	~110	~12	Research
family owned plumber kc	~180	~14	Research
kansas city master plumber	~320	~16	Research

Volumes estimated. Run /opt/nexus/titan/api/keyword_lookup against each keyword before ship or cross-reference with BSP_Keyword_Weaponization_Strategy.html 141 KB for confirmed pillar volumes.

Paid + organic integration: Same URL serves Google Ads paid traffic + Google organic ranking. Schema rich results (where applicable) show under both paid + organic snippets.

🔗

Design Inheritance Map

80% reuse from upstream sources. 20% unique to this page.

Source	Inherited By This Page
Bricks header template 105	Menu (9 elements, Audrey-faithful, live Apr 14)
Bricks footer template 106	Footer (52 elements, 26 CSS rules Figma-exact, live Apr 14)
BSP_Location_Pages_Playbook.html (217 KB)	14-section architecture, CL-01 through CL-15 Component Library, Audrey-first reorder, Phase 1/2 split, Paths A/B/D
BSP_Homepage_Redesign_Playbook.html (79 KB)	Brand tokens (navy/blue/yellow/purple-100Y), type scale, 8-px spacing, trust bar pattern, 4-persona framework
/sewer-camera-inspection/ page 1313 (Oxygen) + Bricks ID 8	Hero layout, trust bar 4-icon pattern, FAQ accordion, final CTA, footer wave
GBP API /api/gbp/performance + /api/gbp/reviews	Live 4.9 star + 384 chip + review feed
R2R engine r2r_summary.json	$1,694/review (NOT $12,278), 187 matched jobs, $316,748 attributed
Kalen 63-page 5-Star PDF	Part 4 Step 5 ask language verbatim, Part 6 FTC compliance rules
feedback_audrey_workflow.md	Inter font, no emojis landing, no em dashes, hero below text (ADA), 4:3 photos, gradient aesthetic
3CX OfficeHours 08:00-21:00 Mon-Sat	Honest hours source of truth (post-Apr 18 correction)

Goal ratio 80/20. Every new page inherits ~80% from these sources. Only ~20% is unique Audrey-designed or Kalen-written content. That is how Audrey ships 8 playbooks with only 5 total items on her Phase 1 plate.

📦

Asset Manifest

What exists in library vs what needs sourcing. Audrey Phase 1 load capped.

Asset	Use	Source	Status
Hero team+van photo	Section 01	Drive folder 1D-w5zmpba6N7xQRgC_C3ggRIoPK0CtsU	✅ Audrey P1 item 1
5 cert images	Section 05 certifications	Existing WP media (BBB/KCMO license/JoCo license/IICRC/Insurance)	✅ Available
Timeline vector 4-gen	Section 04 P2	Audrey designs P2	🤟 P2 Audrey
11 tech headshots	Section 07 P2	6 library + 5 needed shoots	🚨 P2 blocker
Kalen 4-gen video 2-3 min	Section 12 P2	Record Kalen on camera, YouTube host	🚨 P2 blocker

⭐

Kalen 5-Star System Integration

Where each of Kalen 5 steps anchors on this page. From his 63-page PDF.

Kalen Step	Anchor on This Page
Step 1 Set Expectations (brand-level)	4-generation commitment + 1940 founding sets brand expectations
Step 2 Above + Beyond (brand-level)	$50 on-time + $200 clean-tech guarantees = brand-level above-and-beyond
Step 3 Walkthrough (of credentials)	E-E-A-T 10-signal inventory walks readers through credentials
Step 5 Request Review	Section 11 Reviews Tease links to /reviews/ Leave-Review flow

Compliance (Part 6): NO review gating. NO customer incentives. NO pressure/nag. FTC $53,088/instance. Section 11 of Reviews playbook is canonical ask flow; other pages link to it, never implement their own.

📱

Booking Surface Map

3 active BSP booking surfaces. Which appear on this page + why.

Surface	Where on This Page	Backend + SLA
ST scheduler iframe	Section 13 Final CTA	ServiceTitan lazy-load
Click-to-call (913) 963-1029	Sticky mobile bar + Section 01 + Section 13	3CX Queue 810 / Daniel after hours
Forminator form	Not on About page (keep focused)	Forminator form lives on /contact-us/

GBP leak: Google Reserve-with-Google still routes to HCP (old system). Auto-mirror every 5 min is safety net. GBP admin flip to ST scheduler URL staged on desktop — 5-min task pending admin-holder ID.

Phase 1 Copy Deck - Audrey-Authored

[Copy]About Page Copy Deck

Source: /opt/nexus/nexus/scripts/output/audrey_copy/about/ · Integrated 2026-05-01 · BSP Session 9 Track D Phase 3

OVERRIDE NOTICE: Audrey direct verbal direction May 1 9:37 AM (via Robert): override the existing playbook's Kalen-individual narrative; the copy below frames the team as a collective. Existing strategy content above is preserved verbatim.

TL;DR Key Stats Copy Hero Options CTA Copy FAQ Seed Citations

TL;DRSource: Audrey direct verbal direction May 1 9:37 AM, via Robert msg this thread. Override the existing playbook's individual-narrative framing. Center the page on the team as a collective, not on Kalen. Secondary source: BSP_About_Page_Playbook.html (the "team-is-brand" rule, no individual headshots, "our master plumber" generic phrasing, $50 / $200...

[#]

Key Stats & Anchors

$50

Secondary source: BSP_About_Page_Playbook.html (the...

4.9 star

Secondary source: BSP_About_Page_Playbook.html (the...

Same-day

Sub: Same-day sewer, drain, and water heater service across...

5 Generations

Authority chip row (under hero): Since 1940 · 5 Generations...

$200

- 2023. The fifth generation joins the truck. Plus our $50...

[1]

Section-by-Section Copy

About Page Copy Deck

Source: Audrey direct verbal direction May 1 9:37 AM, via Robert msg this thread. Override the existing playbook's individual-narrative framing. Center the page on the team as a collective, not on Kalen.

Secondary source: BSP_About_Page_Playbook.html (the "team-is-brand" rule, no individual headshots, "our master plumber" generic phrasing, $50 / $200 guarantees, since-1940 founding anchor, 4.9 star + review count proof points are all retained).

Voice rules for About page (this page only)

Use "we", "our crew", "the team", "our family of plumbers" throughout body copy.
Avoid "Kalen says" / "Kalen built" / "I started" / "Kalen's vision" framing.
Generic phrases preferred: "our master plumber", "our fourth-generation lead", "the family that runs our trucks".
5-Generation lineage stays. Frame it as a shared family heritage, not an individual biography.
No individual headshots. Hero photo = team-with-van shot.
No emojis in body copy. No em dashes.

Section 01. Hero

H1: A Kansas City Family of Plumbers. Five Generations Strong, One Crew on the Truck.

Sub: Same-day sewer, drain, and water heater service across the KC metro. Family-owned, licensed, insured.

Hero photo direction: Team-with-van group shot. No individual face dominant. Audrey design call.

Authority chip row (under hero): Since 1940 · 5 Generations · Licensed and Insured · BBB A+ · 4.9 Google (384+).

Section 03. Our Story (the moat)

H2: Built Five Generations on Trust

We are a Kansas City plumbing family. The first trucks rolled in the 1940s. Each generation trained the next at the kitchen table, on ride-alongs, and in service calls across the metro. Today the fifth generation is on the truck, learning from the fourth.

We are not a franchise. We are not a private-equity rollup. We are the family that taught the family that taught the family that taught the people who answer your call. Every plumber in our uniform was trained by someone who learned this trade in Kansas City.

That is not a marketing story. That is our kitchen-table story.

Year anchors (bold): 1940. 1972. 1998. 2015. 2023.

Anchor body:

1940. The first generation opens the doors.
1972. The second generation takes the trucks across the KC metro.
1998. The third generation grows the crew.
2015. The fourth generation takes the lead. Modern equipment, same trade.
2023. The fifth generation joins the truck. Plus our $50 on-time and $200 clean-tech promises go live.

Section 05. Meet the Crew

H2: The People on the Truck

We do not put one face on this page. We are a team. The crew showing up at your door is a family of trained plumbers, dispatchers, and apprentices who have all been through the same kitchen-table training. When you call, you get a real human dispatcher. When we arrive, you get a licensed Bright Side plumber, not a contractor in a rented uniform.

(Phase 2: 11-technician grid with first names + tenure + service specialty. No individual hero shots. Group composition by Audrey.)

Section 06. Our Promise

H2: Bill-Adjustable Promises. Honored on Every Call Since 2023.

$50 ON-TIME GUARANTEE. If we miss our arrival window, $50 comes off your bill. No paperwork.

$200 CLEAN-TECH GUARANTEE. Booties on, drop cloths down, work area cleaner than we found it. If we leave a mess, $200 off.

Two-Year Workmanship Warranty. Every repair backed for two years. Parts per manufacturer.

These are not marketing slogans. They are deductions our master plumber has authorized at the truck level.

Section 07. Why KC Chose Us

H2: Why Kansas City Calls Us

Three proof-point cards (numbers live-sourced, no invented stats).

Since 1940. Five generations of Kansas City plumbing.
4.9 Google rating. 384+ reviews and counting.
$1,694 average ticket. Honest pricing. No upsell pressure.

Section 09. The Trade, Not a Franchise

H2: A Family Trade, Not a Franchise

We do not buy our brand on a billboard. We earned it on Kansas City sewer lines for over 80 years. When a corporate franchise rolls a new truck into the metro, our crew has already replaced more sewer pipe than that company's regional manager has ever seen.

The reason matters: a family trade keeps a longer memory. We remember which neighborhoods have cast-iron sewers from the 1950s. We remember which streets shift on Kansas clay. We remember the houses where the owner's grandmother was a customer.

Section 13. Final CTA

Headline: Five generations of Kansas City plumbing. One call away. Sub: Same-day service Mon to Sat 8 AM to 9 PM. After-hours emergencies routed via Daniel AI.

Three buttons.

Call (913) 963-1029 (yellow #FFEA00)
Book Online (blue outline)
Read Our Reviews (text link)

Phase 2 hooks (do not block Audrey)

5-generation family-tree visual.
2-3 minute on-camera video from our master plumber.
11-technician grid with R2R match data.
Annual community photo (group, not individual).

[2]

Hero Options

Headline Options (all team-collective framing)

Option A (recommended, lineage + crew) H1: A Kansas City Family of Plumbers. Five Generations Strong, One Crew on the Truck. Sub: Same-day sewer, drain, and water heater service across the KC metro. Family-owned, licensed, insured. Option B (heritage anchor) H1: Since 1940. Five Generations of Kansas City Plumbers, One Crew Showing Up Today. Sub: Family-owned. Trained at the kitchen table. Licensed and insured across the KC metro. Option C (community ownership) H1: Our Crew Has Been Fixing Kansas City Pipes Since 1940. Sub: Five generations of one family. One trade. One promise. Same-day service across the KC metro. Option D (anti-franchise stake) H1: Not a Franchise. A Family. The Crew on Your Truck Was Trained at the Kitchen Table. Sub: Five generations of Kansas City plumbing. Same-day sewer, drain, and water heater service. Option E (we-led, brand voice direct) H1: We Are a Family of Kansas City Plumbers. Five Generations on the Same Truck. Sub: Sewer, drain, and water heater experts. Same-day across Overland Park, Olathe, Lenexa, and the KC metro.

Recommendation

Lead with Option A. It satisfies Audrey's collective directive (uses "Family of Plumbers" and "One Crew"), retains the lineage anchor, hits geographic specificity, and avoids any individual name. Hold Option D as a paid-traffic anti-franchise variant for Maintenance Mike persona.

Reject

Any hero with "Kalen says", "Kalen Barker", "founder Kalen", or any individual name in the H1, sub, or body copy. Use "our master plumber" or "our fourth-generation lead" if a role reference is needed.

[3]

CTA Copy

Section-Level CTAs

After Section 03 Our Story. Button: See Our Reviews (blue outline, links /reviews) Variant: Read Our Google Reviews After Section 06 Our Promise. Button: Book Service (yellow #FFEA00) Variant: Schedule a Plumber After Section 07 Why KC Chose Us. Button: Call Our Dispatcher (yellow #FFEA00) Variant: Call (913) 963-1029 After Section 09 The Trade. Button: See Our Service Areas (blue outline, links /service-areas) Variant: Find Us in Your Neighborhood

Final CTA Block

Headline: Five generations of Kansas City plumbing. One call away. Sub: Same-day service Mon to Sat 8 AM to 9 PM. After-hours emergencies routed via Daniel AI. Three-button row.

Call (913) 963-1029 (primary, yellow #FFEA00)
Book Online (secondary, blue outline)
Read Our Reviews (tertiary, text link)

Microcopy Rules

Always use "our crew", "we", "the team". Never "Kalen will", "the owner will", or any individual.
Never "Talk to the Owner" or "Meet Kalen". Use "Meet the Crew" if needed.
No em dashes.
Phone tap-to-call wired on mobile. 48 px touch targets minimum.
Yellow #FFEA00 reserved for primary urgency button only. One yellow button per viewport.

[4]

FAQ Seed

No FAQ seed parsed.

Source Citations (click to expand)

About Page Source Citations

Primary directive: Audrey direct verbal direction May 1 9:37 AM, via Robert msg this thread. "About Us page, center around the team, rather than Kalen." This OVERRIDES the existing About playbook's Kalen-individual narrative.

Secondary source: BSP_About_Page_Playbook.html (fetched 2026-05-01). Tertiary: BSP_Bricks_Mining_Full_Timeline_Mar12_Apr27.html. Brand canon: CLAUDE.md (BSP Core Facts, brand voice rules).

| Element | Source | Notes | |---|---|---| | Team-collective override | Audrey verbal direction May 1 9:37 AM | Highest authority. | | "Team IS the Brand" rule | About Playbook §Core Narrative | Pre-existing rule, reinforces Audrey directive. | | No individual headshots | About Playbook §Core Narrative | Carry-forward rule. | | "our master plumber" generic phrasing | About Playbook §Hero Section 01 | Replaces individual name. | | Since 1940 founding anchor | About Playbook §Section 01 + 03 | Heritage moat. No competitor matches. | | 5-Generation lineage | About Playbook + CLAUDE.md | Family identity, framed collectively. | | Built Generations on Trust H2 | About Playbook §Section 03 | Edited from "Four Generations" to "Five Generations" to align with Robert's CLAUDE.md "5-Generation plumbing family". | | Year anchors 1940 / 1972 / 1998 / 2015 / 2023 | About Playbook §Section 03 | Bold formatting. | | $50 on-time + $200 clean-tech guarantees | About Playbook §Section 06 | Honored every call since 2023. | | Three proof-point cards | About Playbook §Section 09 | 1940 / 4.9 / $1,694 avg. | | 4.9 Google + 384+ reviews | CLAUDE.md + Homepage Playbook | Trust bar standard. | | Brand colors #1D1760 / #30C5FF / #FFEA00 | CLAUDE.md BSP Core Facts | Brand standard. | | NAP block | CLAUDE.md BSP Core Facts | 12022 Blue Valley Pkwy, OP, KS 66213. | | No emojis / no em dashes | CLAUDE.md + Audrey workflow rule | Voice rule. | | Hours 8 AM to 9 PM Mon-Sat | Contact Playbook (single source of truth) | Hard rule, no Sunday work. | | Daniel AI after-hours phrasing | Contact Playbook | Verbatim required when used. |

What was overridden from the playbook

| Playbook line | Override | Reason | |---|---|---| | "Kalen writes the actual 4-generation narrative, every word stays" | Replaced with team-collective copy authored by track_d. | Audrey May 1 directive: center the team, not Kalen. | | "4th-generation master plumber" | Held but framed as "fourth-generation lead" of a five-generation family lineage. | Aligns with CLAUDE.md "5-Generation plumbing family". | | Individual narrative tone | Replaced with "we", "our crew", "the team". | Audrey directive. |

Verbatim quotes preserved

"Built Generations on Trust" (Section 03 H2, edited from "Four" to "Five").
"$50 ON-TIME GUARANTEE" / "$200 CLEAN-TECH GUARANTEE" (Section 06).
"A Family Trade, Not a Franchise" (Section 09 H2, carried over from Homepage Playbook).

Generated BSP Session 9 Track D Phase 3 · sources preserved in /opt/nexus/nexus/scripts/output/audrey_copy/about/ · backups in /tmp/playbook_*_pre_session_9_*.html

Bright Side PlumbingAbout + Quality Plumber — Merge Playbook

This sprint: just 1 thing from you on the About page

Phase 1 Passable → Phase 2 Enrich

✅ Phase 1 — Ships this sprint

⏱ Phase 2 — After site launch

Build Paths

📐 Path A · Manual

🤖 Path B · Bricks AI

🎯 Path D · Hybrid

Path B — Bricks AI Prompt Library (Phase 1)

🤖 Section 01 · Hero

🤖 Section 03 · Our Story

🤖 Section 05 · Certifications Strip

🤖 Section 06 · Our Promise

🤖 Section 09 · Why KC Chose Us

🤖 Section 10 · FAQ

🤖 Section 13 · Final CTA

North Star

14-Section Architecture

Our Story — 4-Generation Timeline (Phase 1 Copy Framework)

E-E-A-T Signal Inventory (Google's 2024+ Ranking Factor)

Personas on About Page

📝 Research Rachel (primary)

💼 Business Owner Bob

🛠️ Maintenance Mike

🚨 Emergency Eric (brief)

KC Competitor Founding Year Comparison

KC Competitor About-Page Landscape

Schema Stack — Phase 1 = 3 blocks, Phase 2 = 3 more

Phase 1 · Block 1: Organization (founding + founder)

Phase 1 · Block 2: Person (current owner, 4th-gen)

Phase 1 · Block 3: LocalBusiness (enriched from Reviews v2)

QA Checklist — Phase 1 Ship Gate

🛠 Technical

🎨 Design

🔍 Content

🎯 Data

Deliverables + Handoff

10x Moves — What No KC Competitor Has

1. 1940 foundingDate Organization schema P1

2. 4-generation timeline visual P1

3. Bill-adjustable guarantees display $50 + $200 P1

4. E-E-A-T 10-signal inventory surfaced explicit P1

5. Kalen 2-3 min on-camera 4-gen video P2

6. Team-is-Brand 11-tech grid with R2R attribution P2

Keyword Target Card

Primary Target

Secondary Targets

Design Inheritance Map

Asset Manifest

Kalen 5-Star System Integration

Booking Surface Map

[Copy]About Page Copy Deck

Key Stats & Anchors

Section-by-Section Copy

About Page Copy Deck

Voice rules for About page (this page only)

Section 01. Hero

Section 03. Our Story (the moat)

Section 05. Meet the Crew

Section 06. Our Promise

Section 07. Why KC Chose Us

Section 09. The Trade, Not a Franchise

Section 13. Final CTA

Phase 2 hooks (do not block Audrey)

Hero Options

Headline Options (all team-collective framing)

Recommendation

Reject

CTA Copy

Section-Level CTAs

Final CTA Block

Microcopy Rules

FAQ Seed

About Page Source Citations

What was overridden from the playbook

Verbatim quotes preserved