This playbook is built under the 3-tool workflow: Figma for the 20% that carries the brand (hero + MOAT sections), Bricks AI Studio for the 80% that repeats (grids, rows, accordions, chip bars), Claude/Nexus to orchestrate briefs.
NN_type_descriptor · lowercase + underscores · number matches the § in the Section-by-Section spec · starts at 01, no 00_header.Redesign /financing/ as a 5-tier payment visualization with Wisetack calculator + GreenSky + Acorn cascade. Phase 1 ships passable with 1 Audrey deliverable (payment-tier hero visual). Phase 2 adds live calculator embed + monthly-payment interactive tool. Critical insight: ZERO Daniel call hits for financing in 30 days — page is underserved, customers don't know financing exists.
Item 1 · 5-Tier Payment Hero Visual. Figma illustration showing 5 payment tier cards side-by-side. Each card = one price range ($500 / $1,500 / $3,500 / $7,500 / $15,000+) with calculated monthly payment below. Stacked mobile. 10–15 min Figma work.
Everything else inherits. No new Figma frames beyond the tier visual. The Wisetack calculator embed (Phase 2) uses their stock iframe so no design needed.
Phase 2 (post-launch): Live calculator widget styling, before/after repair cost comparison card, affordability quiz.
📦 See your 1 deliverableTime: 2.5 hrs Phase 1. Cost: $0.
Time: 1 hr. Cost: $40/mo.
Time: 1 hr + setup. Cost: $90 all pages.
Build Financing page hero. Navy radial gradient #1D1760 to #0A0728. Two-col 50/50 desktop (text left, 5-tier visual right). H1 Inter 800 46/34px white: "Make a $7,500 repair feel like $199/month" (or Kalen copy). Subhead Inter 400 19px #BEE6F5: "0% APR through Wisetack. Fixed-rate through GreenSky. Flexible through Acorn. Approval in 60 seconds. No paperwork." Primary CTA yellow button Inter 700 "Get Prequalified in 60 Seconds" links to Wisetack prequal URL in new tab. Secondary ghost-outline "Call (913) 963-1029" tel:. Right column: Audrey's 5-tier Figma visual ($500/$1,500/$3,500/$7,500/$15,000+ stacked cards with monthly payments). Stacked mobile with visual below text (ADA). Inter font only.
Build 5-tier payment grid below hero. 5-col desktop, 1-col stacked mobile. Each tier-card: bg gradient #1B1647 to #141035, border 2px var --border color, radius 16px, padding 28px, text-align center. Featured middle tier ($3,500 "Common Water Heater") has yellow #FFEA00 border + subtle yellow glow. Card structure: (1) price-range title e.g. "$500-$1,000" Inter 800 22px yellow, (2) example job Inter 400 13px muted "Drain clog / small leak", (3) big monthly Inter 800 36px blue #30C5FF e.g. "$19/mo", (4) small "as low as" label Inter 600 11px uppercase muted, (5) term note Inter 400 12px "Wisetack 24-month, 0% APR, subject to credit approval". Hover: border solid #30C5FF, translateY(-3px). All 5 tiers use same Wisetack disclosure text (fine print link below grid).
Build 3-card lender explanation row. Desktop 3-col, mobile 1-col. Card 1: Wisetack logo + "Wisetack" title Inter 700 20px + "Prime customers. 0% APR if paid within promo period. 12-24 month terms. Most BSP customers qualify." + ghost-outline button "Prequalify with Wisetack" link to wisetack prequal. Card 2: GreenSky logo + "GreenSky" title + "Fixed-APR for longer terms. 36-120 months. Great for $10K+ sewer replacements." + ghost button "Apply via GreenSky" link. Card 3: Acorn Finance logo + "Acorn Finance" title + "Multi-lender marketplace for flexible-credit customers. Works when others do not." + ghost button "Try Acorn Finance". Below cards: callout "Why 3 lenders? Different credit profiles get different approvals. BSP offers all 3 so every customer gets a yes." Inter 400 15px. Navy cards #141035 border rgba(48,197,255,0.18).
Build 3 example-job cards below lender cascade. Desktop 3-col, mobile 1-col. Each card tall format: (1) Job type H3 Inter 800 24px white e.g. "Emergency Water Heater Replacement", (2) Total cost Inter 800 36px yellow "$3,500", (3) Divider thin yellow line, (4) Small "As low as" Inter 600 11px uppercase muted, (5) Monthly Inter 800 48px blue #30C5FF "$99/mo", (6) Term Inter 400 13px muted "36 months via GreenSky fixed 9.9% APR", (7) CTA ghost-outline "See if you qualify" link Wisetack prequal. 3 jobs: (1) $500 Drain Clog = $19/mo 24mo 0% Wisetack, (2) $3,500 Water Heater = $99/mo 36mo GreenSky, (3) $15,000 Sewer Line Replacement = $199/mo 120mo GreenSky. Math pre-computed, conservative estimates, disclosure "Actual rates and terms subject to credit approval. Not all customers qualify for all products." below cards.
FAQ accordion using CL-09 with 5 Financing-specific Qs: (1) "Do you check credit?" Answer: "Yes. Wisetack soft-pulls for prequalification (no FICO impact). GreenSky and Acorn do hard-pulls only after you choose to apply." (2) "What is the minimum to finance?" Answer: "$500 minimum via Wisetack. $1,000 minimum via GreenSky." (3) "Can I pay it off early?" Answer: "Yes. No prepayment penalties with any of our 3 lenders." (4) "What if I have less-than-perfect credit?" Answer: "Acorn Finance is a multi-lender marketplace built for flexible credit. We can try all 3 lenders with one application." (5) "How long does approval take?" Answer: "Wisetack: 60 seconds. GreenSky: 5 minutes. Acorn: instant multi-lender quotes." Navy cards, chevron icons, FAQPage JSON-LD Phase 2.
Final CTA navy full-bleed 80px padding. Centered. Headline Inter 800 36/28px yellow "Do not wait for the repair to get worse" (or Kalen). Subhead Inter 400 19px white "A $500 leak becomes a $7,500 floor replacement if ignored. Finance today. Fix today. Pay over time." CTA row: primary yellow button "Prequalify Now (60 sec)" Wisetack link, secondary ghost-outline "Call (913) 963-1029" tel:. Below: trust chip row 4.9-star 396 reviews (fetch /api/gbp/performance).
Convert the financing invisibility (0 Daniel hits) into a monthly-payment anchor that surfaces Wisetack 0% prequal in 60 seconds, cascades through GreenSky + Acorn for credit-flexibility coverage, and schema-announces Service + Offer + PriceSpecification so Google SERP displays monthly-payment snippets for "plumber financing KC" queries.
24 mo · Wisetack 0% APR
24 mo · Wisetack 0% APR
36 mo · GreenSky 9.9%
60 mo · GreenSky 9.9%
120 mo · GreenSky 9.9%
| Lender | Best For | APR Range | Terms | Credit Req | Approval Time |
|---|---|---|---|---|---|
| Wisetack | Prime customers, small-medium jobs, cash-flow management | 0% promo / 9.9-36% | 12-24 mo | 600+ FICO | 60 sec soft pull |
| GreenSky | $2,500+ jobs, customers wanting fixed-rate long-term | 9.9-17.99% fixed | 36-120 mo | 640+ FICO | 5 min hard pull |
| Acorn Finance | Flexible credit / declined elsewhere / multi-quote shoppers | 5.99-35.99% | 12-84 mo | 550+ FICO | Instant multi-lender quotes |
25-30% rev. $5K-$15K tickets. Already prepping mentally for financing. Phase 1 monthly-payment tiers answer her "can I afford this" question in 5 seconds.
45-55% leads. Flat-rate guy. Sees financing as a tool to spread smaller repairs. Phase 1 $500 tier at $19/mo is his anchor.
50-60% rev. Panic mode. Not reading financing page pre-call. Page serves him POST-call when quoted $7,500 "can we set up monthly?" answer is visible on site.
Uses net-30 or corporate line-of-credit, not consumer financing. Lower priority on this page.
| Competitor | Has Finance Page? | Lenders Listed | Monthly Payment Visible? | Calculator? | Schema? |
|---|---|---|---|---|---|
| BSP Phase 1 target | ✅ | 3 (Wisetack+GreenSky+Acorn) | 5 tiers | P2 | Offer+PriceSpec |
| Anthony Plumbing | Yes generic | 1 mention | ❌ | ❌ | ❌ |
| Benjamin Franklin KC | Thin | Not named | ❌ | ❌ | ❌ |
| Roto-Rooter KC | Generic | 1 corporate | ❌ | ❌ | ❌ |
| Kevin Ginnings | ❌ | — | ❌ | ❌ | ❌ |
| Inception Plumbing | Generic | 1 mention | ❌ | ❌ | ❌ |
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Plumbing Repair Financing",
"provider": { "@type": "LocalBusiness", "@id": "https://callbrightside.com/#org" },
"serviceType": "Financial Service",
"areaServed": { "@type": "GeoCircle", "geoMidpoint": { "@type": "GeoCoordinates", "latitude": "38.9821049", "longitude": "-94.6974057" }, "geoRadius": "40000" },
"description": "Monthly-payment financing for plumbing repairs $500 and up via Wisetack (0% APR available), GreenSky, and Acorn Finance."
}
{
"@context": "https://schema.org",
"@type": "Offer",
"name": "60-Second Prequalification via Wisetack",
"description": "Soft-pull credit check, no FICO impact, instant answer on available rates up to $25,000.",
"url": "https://app.wisetack.com/prequal/bright-side-plumbing",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"priceSpecification": {
"@type": "PriceSpecification",
"price": "19.00",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false,
"description": "As low as $19/month on $500 repair, 24 months 0% APR, subject to credit approval"
}
}
{
"@context": "https://schema.org",
"@type": "FinancialProduct",
"name": "Wisetack Plumbing Repair Financing",
"offeredBy": { "@type": "Organization", "name": "Wisetack" },
"provider": { "@type": "LocalBusiness", "@id": "https://callbrightside.com/#org" },
"feesAndCommissionsSpecification": "0% APR available for qualified applicants on 12 and 24 month terms",
"annualPercentageRate": "0.0",
"term": "24 months"
}
| Owner | Deliverable | Deadline |
|---|---|---|
| Audrey | Item 1: 5-tier payment Figma visual (Desktop 5-col, Mobile 1-col stacked). Featured middle tier styled differently. | End Apr 22 |
| Kalen | H1 + subhead (1-2 sentences) + Final CTA headline. If he has opinions on Wisetack vs GreenSky ordering, his call wins. | End Apr 22 |
| Stephanie | Approve financial disclosures drafted. Run financial_validator.py passes (no 26.8% margin violations from financing copy). | End Apr 23 |
| Robert | Bricks build. Verify Wisetack+GreenSky+Acorn URLs live. Math-check monthly payments vs lender calculators. Ship 3 schemas. CF purge + MH log. | End Apr 24 |
First-in-market KC. $500/$1,500/$3,500/$7,500/$15,000+ tiered.
Covers every credit profile. Competitors carry 1 lender.
Monthly-payment rich snippets in SERP.
No FICO impact. Friction-free.
Interactive tool on-page P2.
Recommends lender based on answers. Conversion optimization.
| Keyword | Volume/mo | KD | Intent |
|---|---|---|---|
| plumbing financing kansas city | ~210 | ~16 | Money |
| Keyword | Vol | KD | Intent |
|---|---|---|---|
| plumber payment plans | ~590 | ~18 | Money |
| sewer replacement financing | ~180 | ~15 | Money |
| 0 apr plumbing | ~480 | ~20 | Money |
/opt/nexus/titan/api/keyword_lookup against each keyword before ship or cross-reference with BSP_Keyword_Weaponization_Strategy.html 141 KB for confirmed pillar volumes.| Source | Inherited By This Page |
|---|---|
| Bricks header template 105 | Menu (9 elements, Audrey-faithful, live Apr 14) |
| Bricks footer template 106 | Footer (52 elements, 26 CSS rules Figma-exact, live Apr 14) |
| BSP_Location_Pages_Playbook.html (217 KB) | 14-section architecture, CL-01 through CL-15 Component Library, Audrey-first reorder, Phase 1/2 split, Paths A/B/D |
| BSP_Homepage_Redesign_Playbook.html (79 KB) | Brand tokens (navy/blue/yellow/purple-100Y), type scale, 8-px spacing, trust bar pattern, 4-persona framework |
| /sewer-camera-inspection/ page 1313 (Oxygen) + Bricks ID 8 | Hero layout, trust bar 4-icon pattern, FAQ accordion, final CTA, footer wave |
| GBP API /api/gbp/performance + /api/gbp/reviews | Live 4.9 star + 384 chip + review feed |
| R2R engine r2r_summary.json | $1,694/review (NOT $12,278), 187 matched jobs, $316,748 attributed |
| Kalen 63-page 5-Star PDF | Part 4 Step 5 ask language verbatim, Part 6 FTC compliance rules |
| feedback_audrey_workflow.md | Inter font, no emojis landing, no em dashes, hero below text (ADA), 4:3 photos, gradient aesthetic |
| 3CX OfficeHours 08:00-21:00 Mon-Sat | Honest hours source of truth (post-Apr 18 correction) |
| Asset | Use | Source | Status |
|---|---|---|---|
| 5-tier Figma visual | Section 03 | Audrey designs 5-col desktop / stacked mobile | ✅ Audrey P1 item 1 |
| Wisetack + GreenSky + Acorn logos | Section 05 cascade | Partner-provided brand kits | ✅ Partner assets |
| Calculator iframe | Section 11 P2 | Wisetack embed (requires merchant-ID validation) | 🤟 P2 integration |
| 3 example-job photo backgrounds | Section 07 | Existing library (drain + water heater + sewer) | ✅ Available |
| Kalen Step | Anchor on This Page |
|---|---|
| Step 1 Set Expectations | 5-tier chart sets cost expectations transparently before service |
| Step 2 Above + Beyond | 3-lender cascade = above-and-beyond financing access |
| Step 3 Walkthrough (of lender cascade) | Why-3-lenders walkthrough shows how every customer gets yes |
| Step 4 Reinforce Satisfaction | Subject-to-credit-approval disclosure reinforces honesty |
| Step 5 Request Review | Final CTA links to /reviews/ Section 11 |
| Surface | Where on This Page | Backend + SLA |
|---|---|---|
| ST scheduler iframe | Section 13 Final CTA | ServiceTitan lazy-load |
| Click-to-call (913) 963-1029 | Hero secondary + Section 13 Final + sticky mobile | 3CX / Daniel |
| Wisetack prequal URL | Hero primary CTA + Section 03 tier cards + Section 05 cascade | Wisetack hosted prequal form. 60-second soft-pull. App ID/merchant ID pre-filled. |
Source: BSP_Financing_Page_Playbook.html (fetched 2026-05-01). Compliance: every monthly payment prefix is "as low as". Every rate carries "subject to credit approval".
H1: Make a $7,500 Repair Feel Like $199 a Month. Sub: 0 percent APR through Wisetack. Fixed-rate through GreenSky. Flexible through Acorn. Approval in 60 seconds. No paperwork.
Primary CTA: Get Prequalified in 60 Seconds (yellow #FFEA00, opens Wisetack prequal in new tab) Secondary CTA: Call (913) 963-1029 (tel: link)
Card structure per tier.
Featured tier: middle $3,500 card has yellow #FFEA00 border + glow.
| Price | Monthly | Job | Term | |---|---|---|---| | $500 to $1,000 | as low as $19/mo | Drain clog | Wisetack 24mo, 0% APR | | $1,000 to $2,500 | as low as $49/mo | Fixture repair | Wisetack 24mo, 0% APR | | $2,500 to $5,000 (featured) | as low as $99/mo | Water heater | GreenSky 36mo, 9.9% | | $5,000 to $10,000 | as low as $139/mo | Sewer repair | GreenSky 60mo, 9.9% | | $10,000+ | as low as $199/mo | Full replacement | GreenSky 120mo, 9.9% |
Universal disclaimer below grid: All monthly payments are "as low as" rates, subject to credit approval. Wisetack runs a soft-pull prequalification in 60 seconds with no FICO impact.
Three cards.
Wisetack. Prime customers. 0 percent APR if paid within the promo period. 12 to 24 month terms. Most Bright Side customers qualify. CTA: Prequalify with Wisetack
GreenSky. Fixed APR for longer terms. 36 to 120 months. Great for $10K+ sewer replacements. CTA: Apply via GreenSky
Acorn Finance. Multi-lender marketplace for flexible-credit customers. Works when others do not. CTA: Try Acorn Finance
Why-3-lenders callout: Different credit profiles get different approvals. Bright Side offers all three so every customer gets a yes.
Three real-world cards.
Job 1. Emergency Water Heater Replacement. Total $3,500. As low as $99/mo. 36 months via GreenSky fixed 9.9% APR. CTA: See if you qualify
Job 2. Sewer Line Replacement. Total $15,000. As low as $199/mo. 120 months via GreenSky. CTA: See if you qualify
Job 3. Drain Clog. Total $500. As low as $19/mo. 24 months, Wisetack 0% APR. CTA: See if you qualify
Disclaimer below cards: Actual rates and terms subject to credit approval. Not all customers qualify for all products.
See faq_seed.md.
Headline: Do not wait for the repair to get worse. Sub: A $500 leak becomes a $7,500 floor replacement if ignored. Finance today. Fix today. Pay over time.
Buttons.
Below: trust chip row 4.9 stars + 396 reviews (live fetch from /api/gbp/performance).
Option A (recommended, monthly-payment lead) H1: Make a $7,500 Repair Feel Like $199 a Month. Sub: 0 percent APR through Wisetack. Fixed-rate through GreenSky. Flexible through Acorn. Approval in 60 seconds. No paperwork. Option B (no-pressure stake) H1: Fix It Today. Pay Over Time. Sub: 0 percent APR through Wisetack. Approval in 60 seconds. No FICO impact to prequalify. Option C (urgency-first) H1: Don't Let a $500 Leak Become a $7,500 Floor. Sub: Finance today. Fix today. 0 percent APR through Wisetack. Approval in 60 seconds. Option D (3-lender approach) H1: Three Lenders. Every Credit Profile. One Yes. Sub: Wisetack, GreenSky, and Acorn. Approval in 60 seconds for prime credit. Flexible options for everyone else. Option E (honest math lead) H1: $19 a Month Beats a Burst Pipe. Sub: Finance any plumbing repair from $500 up. 0 percent APR available. Approval in 60 seconds.
Option A. It anchors the largest pain point (sewer-replacement sticker shock) and immediately reframes it as a monthly number.
Any hero with "guaranteed approval" or "everyone qualifies". FTC compliance forbids those claims. Use "every customer gets a yes from at least one of our three lenders" framing only.
Primary. Get Prequalified in 60 Seconds (yellow #FFEA00, opens Wisetack prequal new tab) Secondary. Call (913) 963-1029 (tel:) Variants.
Wisetack. Prequalify with Wisetack (links to Wisetack flow) GreenSky. Apply via GreenSky (links to GreenSky form) Acorn. Try Acorn Finance (links to Acorn marketplace)
After each example job card. See if you qualify (yellow #FFEA00, Wisetack prequal) Variant. Get My Monthly Payment.
Headline: Do not wait for the repair to get worse. Sub: A $500 leak becomes a $7,500 floor replacement if ignored. Finance today. Fix today. Pay over time. Buttons.
No FAQ seed parsed.
Primary source: BSP_Financing_Page_Playbook.html (fetched 2026-05-01). Brand canon: CLAUDE.md.
| Element | Source | Notes | |---|---|---| | Hero H1 "$7,500 Repair Feel Like $199/month" | Playbook §Hero (Audrey/Kalen decision option) | Verbatim. | | Sub "0% Wisetack / Fixed GreenSky / Flexible Acorn / 60-second approval" | Playbook §Hero | Verbatim. | | Primary CTA "Get Prequalified in 60 Seconds" | Playbook §Hero | Verbatim. | | 5-Tier Payment Cards | Playbook §Section 03 | Verbatim with featured-tier highlight. | | "as low as" prefix rule | Playbook §Compliance | Hard rule, every monthly. | | Universal disclaimer | Playbook §Section 03 | Verbatim. | | Lender Cascade 3 cards | Playbook §Section 05 | Verbatim copy. | | Why-3-lenders callout | Playbook §Section 05 | Verbatim. | | Example Jobs 3 cards | Playbook §Section 07 | Verbatim. | | FAQ Q1-Q5 | Playbook §FAQ | Verbatim Q+A. | | FAQ Q6-Q10 | Track_d extension from playbook compliance + lender data | Drafted to fill FAQ depth. | | Final CTA headline + sub | Playbook §Section 13 | Verbatim. | | Compliance language (5 rules) | Playbook §Compliance & Disclaimer | Hard rules. | | Wisetack APR range 0% / 9.9-36% | Playbook §Compliance | Verbatim. | | GreenSky APR range 9.9-17.99% | Playbook §Compliance | Verbatim. | | Acorn APR range 5.99-35.99% | Playbook §Compliance | Verbatim. | | Tone rules | Playbook §Tone Rules | Verbatim. | | No em dashes | Playbook + CLAUDE.md | Voice rule. | | No personal names ("Bright Side Plumbing", not Kalen) | Playbook §Tone Rules | Aligns with Audrey directive. |