This playbook is built under the 3-tool workflow: Figma for the 20% that carries the brand (hero + MOAT sections), Bricks AI Studio for the 80% that repeats (grids, rows, accordions, chip bars), Claude/Nexus to orchestrate briefs.
NN_type_descriptor · lowercase + underscores · number matches the § in the Section-by-Section spec · starts at 01, no 00_header.This brief contains the structure, content direction, keyword targets, photo direction, and competitor analysis for the Gas Line Repair and Installation landing page. Follow the BSP Universal Design Standard for all visual decisions.
Gas line work requires special licensing and trust. Homeowners searching for gas line repair are scared -- they smell gas, their detector went off, or their appliance stopped working. This page leads with safety credentials and fast response.
Emergency Eric (70%)
Smells gas. Detector going off. Fire department told them to call a plumber. Terrified. Needs a licensed gas plumber NOW.
Renovation Rachel (25%)
Adding a gas line for a new range, fireplace, or outdoor grill. Wants licensed professional.
Each section is in the order a visitor scrolls. The persona tag shows who that section is designed for.
Upload to the appropriate service folder on Google Drive. Compress with TinyPNG before using.
Look at these to see what exists. Then make something better.
Smedley Plumbing
Strong local presence. BSP differentiates on emergency response.
Anthony Plumbing
Good gas line page. BSP needs to match and exceed.
KC Gas Service
Specialty gas company. BSP positions as full-service with gas expertise.
73K
Monthly gas line searches
SAFETY
Primary visitor concern
$89
Dispatch fee (waived if proceed)
The math: Gas line work averages $500-$3,000+. New installations reach $5,000+. One gas line installation per week at $2,000 avg = $104K annual revenue from one page.
$89 dispatch fee applies. Waived if customer proceeds with repair or installation.
Required Schema Types: PlumbingService + FAQPage
Target URL: /gas-line-repair/
Internal Links: Cross-link to related service pages. Reference Keyword Strategy for full keyword data. Reference Sacred HTML for overall strategy.