| 🎯 Bucket touched | Pure HCP (247) + Migrated (4,024) over 12+ months no activity |
| ⚠️ Problem | Pure-HCP customers are invisible to ST and to Google Ads attribution. They call in as 'new' if they call at all. 247 customers, $401,791 LTV. |
| 💰 $ at stake | $401,791 in Pure-HCP LTV + unknown reactivation upside on dormant migrants. |
| ✅ Action unlocked | Segment A reactivation email this week (247 Pure-HCP). Segment B membership pilot (high-LTV migrants). |
| Name | Phone | City, State | LTV | Segment | Last Service | Lead Source | Actions | |
|---|---|---|---|---|---|---|---|---|
| Loading... | ||||||||