| 🎯 Bucket touched | ALL THREE — LTV as the segmentation primitive |
| ⚠️ Problem | LTV power-law: top 10% likely carry 50%+ of revenue. Current outbound treats them like everyone else. |
| 💰 $ at stake | Membership pilot (Segment B = 277 high-LTV) targets $21K recurring per Stephanie brief. |
| ✅ Action unlocked | Tier customer journey by LTV bucket. Top tier gets membership pilot first. |
| Metric | Actual | Segment B Target | Delta |
|---|---|---|---|
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| Name | Phone | Combined Best | ST Completed | HCP Reported | Source | Flags |
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