🧩 BRICKS AI HYBRID PATH · LIVE APR 20 2026

This playbook is built under the 3-tool workflow: Figma for the 20% that carries the brand (hero + MOAT sections), Bricks AI Studio for the 80% that repeats (grids, rows, accordions, chip bars), Claude/Nexus to orchestrate briefs.

🚫 OFF-LIMITS
Audrey does NOT design a header or footer in Figma. Global Bricks components already ship on every page.
📐 NAMING
NN_type_descriptor · lowercase + underscores · number matches the § in the Section-by-Section spec · starts at 01, no 00_header.
🧩 PER-SECTION MODE
One frame at a time. Audrey names the frame → asks Claude: “prompt for [page] section NN” → tuned Bricks AI prompt returned → paste in Bricks AI → approve → ship.
📦 WHOLE-PAGE MODE
Full bundle. All frames named → asks Claude: “whole [page] prompt pack” → document with every section prompt. Figma-flagged sections marked “drop your Figma export, do not regenerate.”
Every prompt enforces: No header/footer generation · Brand tokens (#1D1760 navy, #30C5FF blue, #FFEA00 yellow, Inter) · Stephanie format (Problem → Impact → Solution → Data → Need) · LocalBusiness + page-type schema · Mobile-first (44px taps, 16px body min) · No em dashes in client copy.
→ Full 3-tool workflow diagram + 5 wiring steps
Creative Brief for Audrey

Sewer Cleanout

This brief contains the structure, content direction, keyword targets, photo direction, and competitor analysis for the Sewer Cleanout landing page. Follow the BSP Universal Design Standard for all visual decisions.

184K monthly searchesUpsell to camera inspectionPairs with sewer pagesTarget: /sewer-cleanout/

Why This Page Matters

184,000 people a month search for sewer cleanout. Many do not know what a cleanout is. This page educates, builds trust, and funnels toward camera inspection (free) which leads to repair/replacement ($5K-$15K).

Who Lands on This Page

Maintenance Mike (55%)

Heard he needs a sewer cleanout. Does not know what it is. Searching to understand before calling.

Emergency Eric (35%)

Sewer backed up. Cannot find the cleanout or it is buried. Needs BSP to locate and clear it today.

Page Wireframe (Scroll Order)

Each section is in the order a visitor scrolls. The persona tag shows who that section is designed for.

Maintenance Mike
Section 1 -- Above the Fold
H1: Sewer Cleanout Services in Kansas City -- Locate, Install, and Clear
Cannot find your sewer cleanout? Need one installed? Bright Side Plumbing locates, installs, and clears sewer cleanouts. Free camera inspection included.
sewer cleanout (90K/mo), sewer cleanout installation (14K/mo), sewer cleanout location (12K/mo)
Photo: Tech locating or accessing a sewer cleanout in a yard.
Call (913) 963-1029 Book Sewer Cleanout Service
Phone: 28px+ Trust bar below Free camera inspection included
Maintenance Mike
Section 2 -- What Is a Sewer Cleanout
H2: What Is a Sewer Cleanout and Why Does Every Home Need One
Educational: what it is, where it is (yard near foundation, basement, crawlspace), why it matters, what happens without one.
what is a sewer cleanout (22K/mo), where is my sewer cleanout (18K/mo), sewer cleanout cap (8K/mo)
Infographic: Home sewer system with cleanout location marked.
Diagram with cleanout highlighted Common locations KC: many older homes lack one
Emergency Eric
Section 3 -- Sewer Cleanout Services
H2: Our Sewer Cleanout Services
Three cards: Location (find buried cleanouts), Installation (new access points), Clearing (clear blockages).
sewer cleanout installation cost (6K/mo), install sewer cleanout (8K/mo)
Photo: Three-panel -- finding, installing, clearing.
Schedule Cleanout Service
3 service cards with cost ranges
Maintenance Mike
Section 4 -- How to Find Your Sewer Cleanout
H2: How to Find Your Sewer Cleanout (DIY Guide)
Step-by-step guide. SEO play: 18K searches/month. BSP provides the answer, builds trust, captures leads.
how to find sewer cleanout (18K/mo), sewer cleanout in yard (6K/mo)
Photo: Typical cleanout cap in yard with arrow.
Cannot Find It? We Will Locate It
Step-by-step with photos
All Personas
Section 5 -- Reviews + FAQ + Final CTA
Reviews, FAQ, and Call to Action
Sewer reviews. FAQ about costs. Cross-links to camera inspection and sewer replacement.
sewer cleanout cost (8K/mo)
Call (913) 963-1029
FAQ with schema Internal linking: cleanout -> camera -> replacement
Photo Direction for Audrey

Upload to the appropriate service folder on Google Drive. Compress with TinyPNG before using.

Cleanout Cap
Close-up of a sewer cleanout cap in a yard.
Educational for Mike
Installation
Tech installing a new cleanout access point.
For services section
Clearing
Tech clearing blockage through cleanout.
Action shot
Diagram
House plumbing system with cleanout location.
For What Is section
Buried Cleanout
Digging up a buried cleanout cap.
Common in KC older homes
Reminder: All photos must be real BSP team photos. No stock photography. Compress with TinyPNG. Use descriptive kebab-case file names.
Competitor Pages (Design Reference)

Look at these to see what exists. Then make something better.

A-1 Sewer and Septic

Has cleanout content buried in sewer pages. BSP owns the dedicated search.

Quick Relief Plumbing

No dedicated cleanout page. Gap for BSP.

Mr. Rooter

National with generic content. BSP wins KC-specific.

Why This Page Will Make Money

184K

Monthly sewer cleanout searches

FREE

Camera inspection with service

$1,796

Avg sewer ticket (upsell path)

The math: Cleanout services $200-$2,500+. Real value is the funnel: cleanout includes free camera inspection which reveals $5K-$15K sewer repairs.

Dispatch Fee and Pricing

Sewer calls have NO dispatch fee. Free camera inspection included with cleanout service.

Schema and SEO

Required Schema Types: PlumbingService + FAQPage + HowTo

Target URL: /sewer-cleanout/

Internal Links: Cross-link to related service pages. Reference Keyword Strategy for full keyword data. Reference Sacred HTML for overall strategy.

This Is the Structure. This Is the Content Direction.

Follow the Universal Design Standard from the Sewer Camera Inspection Brief. That document contains the complete design system -- typography, colors, artboard sizes, and asset locations. Make it look like nothing else in Kansas City plumbing.