🧩 BRICKS AI HYBRID PATH · LIVE APR 20 2026

This playbook is built under the 3-tool workflow: Figma for the 20% that carries the brand (hero + MOAT sections), Bricks AI Studio for the 80% that repeats (grids, rows, accordions, chip bars), Claude/Nexus to orchestrate briefs.

🚫 OFF-LIMITS
Audrey does NOT design a header or footer in Figma. Global Bricks components already ship on every page.
📐 NAMING
NN_type_descriptor · lowercase + underscores · number matches the § in the Section-by-Section spec · starts at 01, no 00_header.
🧩 PER-SECTION MODE
One frame at a time. Audrey names the frame → asks Claude: “prompt for [page] section NN” → tuned Bricks AI prompt returned → paste in Bricks AI → approve → ship.
📦 WHOLE-PAGE MODE
Full bundle. All frames named → asks Claude: “whole [page] prompt pack” → document with every section prompt. Figma-flagged sections marked “drop your Figma export, do not regenerate.”
Every prompt enforces: No header/footer generation · Brand tokens (#1D1760 navy, #30C5FF blue, #FFEA00 yellow, Inter) · Stephanie format (Problem → Impact → Solution → Data → Need) · LocalBusiness + page-type schema · Mobile-first (44px taps, 16px body min) · No em dashes in client copy.
→ Full 3-tool workflow diagram + 5 wiring steps
Creative Brief for Audrey

Sewer Replacement and Line Repair

This brief contains the structure, content direction, keyword targets, photo direction, and competitor analysis for the Sewer Replacement and Line Repair landing page. Follow the BSP Universal Design Standard for all visual decisions.

76K monthly searchesHighest ticket ($5K-$15K)Pairs with camera inspectionTarget: /sewer-line-repair/

Why This Page Matters

Sewer replacement is the highest-ticket service at Bright Side. Jobs range $5,000 to $15,000+. 76,000 monthly searches with no BSP page. This is the natural next step after a camera inspection reveals damage.

Who Lands on This Page

Renovation Rachel (55%)

Got a camera inspection. Knows the line is damaged. Researching repair vs. replacement. Has 2-3 quotes. Needs to understand trenchless vs. traditional.

Emergency Eric (35%)

Complete sewer line collapse. Raw sewage in yard or basement. Needs emergency excavation. Highest urgency, highest ticket.

Page Wireframe (Scroll Order)

Each section is in the order a visitor scrolls. The persona tag shows who that section is designed for.

Renovation Rachel
Section 1 -- Above the Fold
H1: Sewer Line Repair and Replacement in Kansas City -- Trenchless and Traditional
Broken sewer line? Root intrusion? Collapsed pipe? Bright Side Plumbing has been repairing KC sewer lines for five generations.
sewer line repair (33K/mo), sewer line replacement (22K/mo), sewer line replacement cost (14K/mo)
Photo: Excavation job in progress -- BSP crew with equipment.
Call (913) 963-1029 Schedule Sewer Assessment
Phone: 28px+ Trust bar below Mention: free sewer camera inspection with repair
All Personas
Section 2 -- Trust Bar
Visual trust strip
Four badges.
4.9 Stars (394+ Reviews) Free Camera Inspection with Repair Licensed and Insured 5th-Generation Family
Renovation Rachel
Section 3 -- Trenchless vs. Traditional
H2: Trenchless vs. Traditional Sewer Replacement -- Which Is Right?
Comparison table. Shows BSP offers BOTH methods and recommends based on the situation.
trenchless sewer repair (18K/mo), trenchless sewer line replacement (12K/mo)
Infographic: Side-by-side trenchless vs traditional.
Comparison table: Method, Dig Required, Timeline, Cost Range, Best For
Renovation Rachel
Section 4 -- Common Sewer Line Problems
H2: What Causes Sewer Line Damage in Kansas City
Educational: root intrusion, bellied pipes, corrosion, ground shifting, old clay/Orangeburg pipes.
tree roots in sewer line (8K/mo), collapsed sewer line (6K/mo)
Photo: Camera footage showing root intrusion or collapse.
Get a Free Camera Inspection
5-6 causes with icons KC-specific: Orangeburg and clay pipes
Renovation Rachel
Section 5 -- Our Replacement Process
H2: How We Replace Your Sewer Line
6-step: Camera inspect, diagnose, present options, city permits, install, final camera verify.
Photo: Crew performing excavation. The excavator shot.
6-step process Camera at start AND end -- proof
All Personas
Section 6 -- Reviews + FAQ + Final CTA
Reviews, FAQ, and Call to Action
Sewer reviews. FAQ about costs, timeline, permits. Final CTA.
sewer line replacement cost (14K/mo)
Call (913) 963-1029
FAQ with schema Cross-link to camera inspection page
Photo Direction for Audrey

Upload to the appropriate service folder on Google Drive. Compress with TinyPNG before using.

Excavation Hero
Full crew at excavation. Excavator, open trench, BSP team.
Chris on excavator -- Audrey has this
Trenchless Equipment
Trenchless repair in progress. Minimal yard disruption.
Modern, less invasive option
Camera Findings
Monitor showing damaged sewer line footage.
For problem validation
Before/After Yard
Yard before (trench) and after (restored).
Rachel cares about restoration
Pipe Comparison
Old clay pipe next to new PVC.
Compelling upgrade visual
Reminder: All photos must be real BSP team photos. No stock photography. Compress with TinyPNG. Use descriptive kebab-case file names.
Competitor Pages (Design Reference)

Look at these to see what exists. Then make something better.

A-1 Sewer and Septic

Dominant in KC sewer. Publishes pricing. BSP must match and exceed.

KC Sewer Solutions

Sewer-only company. BSP differentiates as full-service.

Quick Relief Plumbing

Growing competitor. BSP wins on family story and expertise.

Why This Page Will Make Money

76K

Monthly sewer repair searches

$8,500

Avg replacement ticket

FREE

Sewer camera inspection

The math: At $5K-$15K per job, one completed replacement pays for a month of marketing. Free camera inspections funnel into this high-ticket page.

Dispatch Fee and Pricing

Sewer calls have NO dispatch fee. Free camera inspection. Feature this prominently.

Schema and SEO

Required Schema Types: PlumbingService + FAQPage

Target URL: /sewer-line-repair/

Internal Links: Cross-link to related service pages. Reference Keyword Strategy for full keyword data. Reference Sacred HTML for overall strategy.

This Is the Structure. This Is the Content Direction.

Follow the Universal Design Standard from the Sewer Camera Inspection Brief. That document contains the complete design system -- typography, colors, artboard sizes, and asset locations. Make it look like nothing else in Kansas City plumbing.