Sump Pump Repair/Installation Landing Page Brief

🧩 BRICKS AI HYBRID PATH · LIVE APR 20 2026

This playbook is built under the 3-tool workflow: Figma for the 20% that carries the brand (hero + MOAT sections), Bricks AI Studio for the 80% that repeats (grids, rows, accordions, chip bars), Claude/Nexus to orchestrate briefs.

🚫 OFF-LIMITS

Audrey does NOT design a header or footer in Figma. Global Bricks components already ship on every page.

📐 NAMING

NN_type_descriptor · lowercase + underscores · number matches the § in the Section-by-Section spec · starts at 01, no 00_header.

🧩 PER-SECTION MODE

One frame at a time. Audrey names the frame → asks Claude: “prompt for [page] section NN” → tuned Bricks AI prompt returned → paste in Bricks AI → approve → ship.

📦 WHOLE-PAGE MODE

Full bundle. All frames named → asks Claude: “whole [page] prompt pack” → document with every section prompt. Figma-flagged sections marked “drop your Figma export, do not regenerate.”

Every prompt enforces: No header/footer generation · Brand tokens (#1D1760 navy, #30C5FF blue, #FFEA00 yellow, Inter) · Stephanie format (Problem → Impact → Solution → Data → Need) · LocalBusiness + page-type schema · Mobile-first (44px taps, 16px body min) · No em dashes in client copy.

→ Full 3-tool workflow diagram + 5 wiring steps

Why This Page Matters

Sump pump failures cause the most expensive water damage in KC basements. The current conversion rate is broken -- people search, land, and leave. This page fixes the conversion funnel with urgency (spring storms), trust (5th-gen family), and a clear CTA path. Kansas City gets 40+ inches of rain annually.

Who Lands on This Page

Emergency Eric (60% of sump pump calls)

Basement flooding during a storm. Sump pump died. Water rising. Needs same-day service and someone who carries the right pump on their truck.

Maintenance Mike (30%)

Pump is making weird noises or running constantly. Not flooding yet but worried. Wants inspection before storm season.

Page Wireframe (Scroll Order)

Each section is in the order a visitor scrolls. The persona tag shows who that section is designed for.

Emergency Eric

Section 1 -- Above the Fold

H1: Sump Pump Repair and Installation in Kansas City -- Keep Your Basement Dry

Sump pump failure is the #1 cause of basement flooding in Kansas City. Bright Side Plumbing repairs and installs sump pumps same-day.

sump pump repair near me (22K/mo), sump pump installation (33K/mo), sump pump replacement (18K/mo)

Photo: Tech installing a sump pump in a clean basement. Professional, well-lit.

Call (913) 963-1029 Book Sump Pump Service

Phone: 28px+ bold, click-to-call Trust bar: 4.9 stars | 394+ reviews | Same-day service Seasonal banner if spring/summer

All Personas

Section 2 -- Trust Bar

Visual trust strip

Four badges in a row.

4.9 Stars (394+ Reviews) Same-Day Sump Pump Service Licensed and Insured 5th-Generation Family

Maintenance Mike

Section 3 -- Signs Your Sump Pump Is Failing

H2: 7 Signs Your Sump Pump Needs Attention

Icon grid with warning signs. Validates the visitor concern and drives them toward calling before it becomes an emergency.

sump pump not working (14K/mo), sump pump running constantly (8K/mo)

Photo: Close-up of a failing sump pump with visible corrosion or water marks.

7 items: Strange noises, Running constantly, Visible rust, Not turning on, Cycling rapidly, Water in basement, Pump is 7+ years old

Renovation Rachel

Section 4 -- Our Sump Pump Process

H2: How We Repair or Replace Your Sump Pump

4-step process: Inspect current system, diagnose the issue, present options with upfront pricing, install same-day.

Photo: Tech showing homeowner the sump pump and explaining the issue.

Get a Free Sump Pump Assessment

4-step horizontal timeline

Maintenance Mike

Section 5 -- Types of Sump Pumps We Install

H2: Sump Pump Options for Every Kansas City Home

Comparison table: Submersible vs. Pedestal vs. Battery Backup vs. Combination.

battery backup sump pump (22K/mo), submersible sump pump (12K/mo)

Infographic: Different pump types comparison.

Comparison table with features Highlight battery backup -- KC power outages during storms

All Personas

Section 6 -- Reviews + FAQ + Final CTA

H2: Reviews, FAQ, and Call to Action

Sump pump reviews. FAQ accordion. Final CTA strip.

sump pump repair cost (9K/mo), how long does sump pump last (6K/mo)

Call (913) 963-1029

FAQ with FAQPage schema Final CTA: full-width blue banner

Photo Direction for Audrey

Upload to the appropriate service folder on Google Drive. Compress with TinyPNG before using.

Hero Shot

Tech installing sump pump in a clean, well-lit basement. Professional tools visible.

Convey competence

Failing Pump

Close-up of corroded or failing sump pump.

For the Signs section

Pump Types

Side-by-side comparison of submersible, pedestal, and battery backup pumps.

For Types section

Basement Flooding

Water in a basement -- the consequence of pump failure.

For urgency

Battery Backup

Battery backup system installed and labeled.

For comparison table

Reminder: All photos must be real BSP team photos. No stock photography. Compress with TinyPNG. Use descriptive kebab-case file names.

Competitor Pages (Design Reference)

Look at these to see what exists. Then make something better.

A-1 Sewer and Septic

Has sump pump page but minimal content. BSP can dominate with educational content.

Any Hour Services

National franchise. Template pages. BSP wins on local expertise.

Ace Plumbing

Basic sump pump listing. No dedicated landing page. Gap in market.

Why This Page Will Make Money

73K

Monthly sump pump searches

40in

Annual KC rainfall

$89

Dispatch fee (waived if proceed)

The math: Sump pump installations average $800-$2,500. Battery backup upgrades push tickets to $3,000+. Spring storm season drives a 3x spike in searches.

Dispatch Fee and Pricing

$89 dispatch fee applies. Waived if customer proceeds with repair or installation.

Schema and SEO

Required Schema Types: PlumbingService + FAQPage

Target URL: /sump-pump-repair/

Internal Links: Cross-link to related service pages. Reference Keyword Strategy for full keyword data. Reference Sacred HTML for overall strategy.

This Is the Structure. This Is the Content Direction.

Follow the Universal Design Standard from the Sewer Camera Inspection Brief. That document contains the complete design system -- typography, colors, artboard sizes, and asset locations. Make it look like nothing else in Kansas City plumbing.