🧩 BRICKS AI HYBRID PATH · LIVE APR 20 2026

This playbook is built under the 3-tool workflow: Figma for the 20% that carries the brand (hero + MOAT sections), Bricks AI Studio for the 80% that repeats (grids, rows, accordions, chip bars), Claude/Nexus to orchestrate briefs.

🚫 OFF-LIMITS
Audrey does NOT design a header or footer in Figma. Global Bricks components already ship on every page.
📐 NAMING
NN_type_descriptor · lowercase + underscores · number matches the § in the Section-by-Section spec · starts at 01, no 00_header.
🧩 PER-SECTION MODE
One frame at a time. Audrey names the frame → asks Claude: “prompt for [page] section NN” → tuned Bricks AI prompt returned → paste in Bricks AI → approve → ship.
📦 WHOLE-PAGE MODE
Full bundle. All frames named → asks Claude: “whole [page] prompt pack” → document with every section prompt. Figma-flagged sections marked “drop your Figma export, do not regenerate.”
Every prompt enforces: No header/footer generation · Brand tokens (#1D1760 navy, #30C5FF blue, #FFEA00 yellow, Inter) · Stephanie format (Problem → Impact → Solution → Data → Need) · LocalBusiness + page-type schema · Mobile-first (44px taps, 16px body min) · No em dashes in client copy.
→ Full 3-tool workflow diagram + 5 wiring steps
Creative Brief for Audrey

Water Softeners and Filtration Systems

This brief contains the structure, content direction, keyword targets, photo direction, and competitor analysis for the Water Softeners and Filtration Systems landing page. Follow the BSP Universal Design Standard for all visual decisions.

Kalen requestedRecurring revenue potentialHigh-ticket installsTarget: /water-softener-installation/

Why This Page Matters

Kalen specifically requested water quality services. Kansas City has notoriously hard water -- it destroys appliances, leaves mineral buildup, and costs homeowners hundreds extra. Water softener installations are $2,000-$5,000 and create recurring maintenance revenue. Kalen priority.

Who Lands on This Page

Renovation Rachel (50%)

Researching water softeners for a new home or renovation. Comparing systems for days. Needs to understand options, costs, and why a plumber should install it.

Maintenance Mike (40%)

White buildup on faucets, dry skin, spots on dishes. Does not know if he needs a softener, filter, or both.

Page Wireframe (Scroll Order)

Each section is in the order a visitor scrolls. The persona tag shows who that section is designed for.

Renovation Rachel
Section 1 -- Above the Fold
H1: Water Softener and Filtration Installation in Kansas City -- Better Water, Better Life
Hard water ruining your appliances? Dry skin? White buildup? Bright Side Plumbing installs water softeners and whole-home filtration systems. Free water quality test.
water softener installation (33K/mo), water softener near me (22K/mo), water filtration system (90K/mo)
Photo: Clean, modern water softener installed in utility room.
Call (913) 963-1029 Book Free Water Test
Phone: 28px+ Trust bar below Lead with FREE water test
Maintenance Mike
Section 2 -- Signs of Hard Water
H2: 7 Signs You Have Hard Water in Your Kansas City Home
Icon grid: White buildup, dry skin/hair, spots on dishes, soap scum, appliance scale, stiff laundry, higher energy bills.
hard water signs (14K/mo), hard water problems (8K/mo), hard water Kansas City (local)
Photo: Close-up of mineral buildup on faucet.
7-item icon grid KC water hardness data
Renovation Rachel
Section 3 -- System Options
H2: Water Treatment Options -- Softeners, Filters, and Whole-Home Systems
Comparison table: Softeners, carbon filters, reverse osmosis, whole-home systems.
water softener vs water filter (12K/mo), whole house water filter (40K/mo), reverse osmosis system (33K/mo)
Infographic: Different water treatment systems.
Get a Free Water Quality Assessment
Comparison table: System, What It Removes, Best For, Cost Range, Maintenance
Renovation Rachel
Section 4 -- Why Professional Installation
H2: Why a Licensed Plumber Should Install Your Water Treatment System
Big-box install vs. pro plumber. Proper sizing, bypass valve, water pressure, warranty, code compliance.
water softener installation cost (14K/mo)
Photo: Tech properly installing a water softener.
Pro vs DIY comparison Improper installation voids warranty
Maintenance Mike
Section 5 -- KC Water Quality Info
H2: Understanding Kansas City Water Quality
KC-specific: hardness levels, contaminants, seasonal variations. Local authority play.
Kansas City water quality (local), KC water hardness (local)
Infographic: KC water quality data.
Local data for SEO authority Free water test repeated
All Personas
Section 6 -- Reviews + FAQ + Final CTA
Reviews, FAQ, and Call to Action
Water quality reviews. FAQ about costs, maintenance, salt delivery. Final CTA with free water test.
water softener cost (40K/mo), how much does a water softener cost (22K/mo)
Call (913) 963-1029
FAQ with schema Mention recurring maintenance/salt delivery
Photo Direction for Audrey

Upload to the appropriate service folder on Google Drive. Compress with TinyPNG before using.

Hero Shot
Professional water softener installation in clean utility room.
Clean and modern
Hard Water Damage
Mineral buildup on faucet or shower head.
Validates Mike concern
System Types
Different water treatment systems side by side.
For options section
Water Test
Tech performing water quality test with kit.
For free test offer
Before/After
Fixture before (buildup) and after (clean).
Compelling conversion visual
Reminder: All photos must be real BSP team photos. No stock photography. Compress with TinyPNG. Use descriptive kebab-case file names.
Competitor Pages (Design Reference)

Look at these to see what exists. Then make something better.

Culligan

National brand. BSP differentiates as licensed plumber who does full plumbing.

Kinetico

Premium brand dealer network. BSP is brand-agnostic.

Home Depot/Lowes

DIY install. BSP wins on professional installation and warranty.

Why This Page Will Make Money

195K

Monthly water softener searches

$3,500

Avg softener install ticket

FREE

Water quality test (lead magnet)

The math: Water softener installations $2,000-$5,000. Whole-home systems $8,000+. Recurring revenue from salt delivery and maintenance. Kalen priority.

Dispatch Fee and Pricing

$89 dispatch fee applies. Waived if customer proceeds. Free water quality test with every consultation.

Schema and SEO

Required Schema Types: PlumbingService + FAQPage + Product

Target URL: /water-softener-installation/

Internal Links: Cross-link to related service pages. Reference Keyword Strategy for full keyword data. Reference Sacred HTML for overall strategy.

This Is the Structure. This Is the Content Direction.

Follow the Universal Design Standard from the Sewer Camera Inspection Brief. That document contains the complete design system -- typography, colors, artboard sizes, and asset locations. Make it look like nothing else in Kansas City plumbing.