Budget is $10K/week ($43K/month). Actual spend: $0/day. 7 zero-spend days this month. BRENDA INTEL: LSA algorithm prioritizes response speed, call answer rate, and booking rate, NOT budget. Missed calls directly tank LSA visibility. $4,666,781/yr revenue left on table.
AI voice + message agent for LSA calls. broccoli.com. ST marketplace native integration. 85% booking rate. Armstrong Plumbing saw 900% weekend booking jump. Fixes 6 missed calls/day + 54% unanswered messages. $4.5M/yr LSA potential at stake.
$1,450/month, 7-month contract. Hunter presenting to finance Monday. Follow-up call Tuesday. Without HubSpot ceiling is $5.45M. With HubSpot $6.1M achievable. Stephanie: 'If Robert thinks we need it, I'll deal with it.'
Case 2-6744000040441 will close if no reply. Dhina needs answer on datalayer vs API upload for Enhanced Conversions. Our API upload IS working (38 jobs). Question: do we also need website datalayer?
62% $0 revenue, 44% General Plumbing, 680 stuck jobs, campaign misattribution, dead campaigns, membership module setup. Battle plan with click-by-click fixes ready.
Case 2-5436000040393. Google will walk us through tag setup, Enhanced Conversions, Value Rules. Booking link expires in 9 days.
Kalen approved building membership in ST. Blindspot audit corrections applied: no dedicated tech promise, no time-based promises, flat-rate inspection cost. 116 auto-enroll customers ($1.4M pipeline). Review updated at morpheus link.
Collections Bot found $357K outstanding across 81 invoices. Stephanie says this cannot be right, may include uninvoiced jobs. Need to filter to recent completed jobs with posted invoices only. Then set up daily Slack report.
614 eligible customers. FREE spend-based model. $546K net annual impact at 4.7x ROI. Waiting on Kalen to confirm spend thresholds.
62.1% of completed jobs in last 90 days have $0 total. $400K revenue visible but hundreds of thousands invisible. Kalen will not trust dashboard until this is fixed. 83% no-tech was WRONG (disproven). $0 revenue is the real problem.
Kalen's 3,713 words 100% intact. Blog rebuilt with mobile-first widgets, proper headings, cost charts, obstacle calculator, financing calculator. Needs Kalen approval before publishing to live site. If approved, becomes SOP for all future blogs.
Audrey confirmed 6 missed calls in ST data yesterday. Each missed call = lost lead + LSA ranking penalty. Need automated text: Sorry we missed you, here is how to book. Currently zero backup when Ashton is on another line.
We already built everything: EC4L (API + 5-min poller), GTM listener (published v43), India geo ban (21 exclusions), GA4 audiences. Call is now 'check our work' not 'help us set up.' Need: (1) $97.65 fraud credit, (2) Conversion Value Rules, (3) GA4 MCC import for 6 events, (4) confirm 34 dark pages.
These pages are BLIND. Any Google Ads click landing here generates zero conversion data. Divyashree confirmed not blocking but needs fixing.
EPA Blog Traffic ($10/day) and $199 Spring Checkup ($15/day) campaigns built but not live. Google ramp takes time, Facebook bridges the gap NOW.
Kalen forwarded two emails today. KSHB-TV may be a TV news opportunity. TBM unknown. Both need investigation and response.
Stephanie sent SLP call log and spend data earlier this week. Ramp shows $3,292 in SLP payments (Jan-Feb). ST shows 30 SLP jobs. Need Stephanie's full data to calculate accurate CPL and ROI. She asked if Nexus has been updated.
Free sump pump inspection as Maintenance Mike door-opener. $50 cost, 60%+ find upsell ($2,500 avg). Full stack: Google Ads + Facebook + landing page + blog + email + storm triggers. 14 sump pump estimates already in ST. Spring 2026 timing.
Emergency Plumber (ID 1184), Gas Line Repair (1185), Sewer Line Replacement (1186) in WordPress DRAFT. Once published with Oxygen Builder template, update Google Ads final URLs from /plumbing-services/ to dedicated pages. Biggest remaining QS landing page fix.
Audrey's plan: (1) Survival guide lead magnet, (2) Core service post, (3) Membership unveil. 3,700 contacts waiting. Blocked until HubSpot confirmed.
EC4L working for offline conversions (38 jobs, $71K uploaded). Enhanced Conversions for web needs activation for full conversion matching.
10 specials x 3 slow months. Avg ticket $149-$749 with 25-40% upsell to $3K-$15K jobs. Team approved this. Needs: specific offers, landing pages, ST campaign tags.
Existing blog at callbrightside.com/how-much-does-sewer-line-replacement-cost/. Kalen providing updated copy. SEO refresh + native FB distribution.
QS 4.0/10 means paying ~30% more per click. 15 keywords bleeding budget. Top bleeder: best root killer for sewer lines (QS=3, $185.84 spent).
Blog-first strategy approved in standup. One blog becomes 5 social posts. Audrey needs: templates, photo matching, posting rhythm, UTM links.
Two deactivated Google Ads accounts still firing tags via Google Site Kit on every page. Adding unnecessary load. Source identified: WordPress > Google Site Kit settings.
2 ads rated POOR. POOR strength reduces impression share and increases CPC. Need 15 headlines + 4 descriptions per ad.
Deactivated tag still firing alongside correct one on service area pages. Not blocking but adding unnecessary load and potentially confusing attribution.