○ TODO
For estimates over 30 days old: offer $199 off as "spring special" to create urgency ☐ For estimates over 90 days
BSP_Revenue_Battle_Plan.html
○ TODO
Deploy estimate follow-up email sequence via outreach engine (Campaign 2 is READY, 2,375 contacts) ☐ Set up auto-
BSP_Revenue_Battle_Plan.html
○ TODO
Review Google Ads performance for last 14 days (are we hitting daily budgets?) ☐ If campaigns are capped: increas
BSP_Revenue_Battle_Plan.html
○ TODO
If sump pump campaign is seasonal (spring): increase to $75/day for March-May ☐ Add 3 new ad groups targeting hig
BSP_Revenue_Battle_Plan.html
○ TODO
Ensure all 7 campaigns have correct conversion tracking (ST Job Completed = Primary) ☐ Upload latest offline conv
BSP_Revenue_Battle_Plan.html
○ TODO
Send test batch of 20 emails to internal team ☐ If deliverability passes: launch Campaign 1 (Dormant Reactivation
BSP_Revenue_Battle_Plan.html
○ TODO
A/B test subject lines per outreach strategy ☐ Monitor open rate (target 20%+) and reply rate (target 2%+) ɡ
BSP_Revenue_Battle_Plan.html
○ TODO
Soft launch: after-hours only (9 PM - 8 AM) for 1 week ☐ Monitor first 10 calls for quality ☐ Add 6-8 AM c
BSP_Revenue_Battle_Plan.html
○ TODO
Add to estimates: "Bright Club members save $X on this job" PROJECTED IMPACT: $30K-$150K/year recurring. Timeline: 30 da
BSP_Revenue_Battle_Plan.html
○ TODO
Deploy Apps Script email engine ☐ Send 20 test emails (deliverability check) ☐ If PASS: Launch dormant rea
BSP_Revenue_Battle_Plan.html
○ TODO
Enable Daniel after-hours (9 PM - 8 AM) ☐ Increase Google Ads sewer campaign budget ☐ Call next 30 open es
BSP_Revenue_Battle_Plan.html
○ TODO
Scale email to 500 dormant contacts/day ☐ Add Daniel 6-8 AM pre-shift coverage ☐ Launch estimate recovery
BSP_Revenue_Battle_Plan.html
○ TODO
Schedule meeting with Inspector Nick to discuss scaling referrals ☐ Review Google Ads spend allocation - shift bu
weekly_scorecard.html
○ TODO
Verify morning call coverage 6-10 AM (dispatch dead zone) ☐ Check invoice posting for this week's completed jobs
weekly_scorecard.html
○ TODO
by DKIM. Everything else is ready (scorer, templates, segments, Apps Script engine). EXP #234: Estim
BSP_Scientific_Method_Engine_v
○ TODO
Add 4 new service categories to LSA profile (emergency heaters, water heater expanded, leak detection, sump pumps) ☐ Upd
BSP_LSA_Strategy.html
○ TODO
Start max conversion bidding test (Evelyn) ☐ Deploy GCLID capture on WordPress (Phase 3 of Conversion Fix Plan) 📆 Week 3
BSP_LSA_Strategy.html
○ TODO
Break search campaigns by service offering (Evelyn task #1) ☐ Create dedicated sewer search campaign with 50% of search
BSP_LSA_Strategy.html
○ TODO
Turn on AI Max for search (Evelyn task #3) ☐ Build L2S journey with dynamic values (Evelyn task #5) ☐ Deploy offline con
BSP_LSA_Strategy.html
○ TODO
Analyze first month of new service category performance ☐ Adjust budget allocation based on actual booking rates 📆 Week
BSP_LSA_Strategy.html